Inbound Marketing Overview with Plug in Muse, Melien Lavoie is for small businesses who are serious about Social Media Marketing!
- What is Inbound Marketing and how does it work?
- How can I utilize this kind of Marketing to promote my business?
- How is this different from traditional Outbound Marketing?
- How do I reach an online audience who has migrated into their electronic devices?
- What can I add to my website to help make it more Inbound Marketing Friendly?
3. Digital Age Revolution
Technology Evolved
User-Friendly
Computers Smaller,
Programs Run Faster
Technology Easier
4. The Digital Age
High-Tech Devices
Knowledge-Based Society
Evolution of Man...
5. Customized Technology
Adapt Technology
Need Based
Simplify World
Efficient
Fear of Social Media
Alternative Reality
Blind Communication
Privacy Issues
I fear the day that technology will surpass our human interaction.
The world will have a generation of idiots - Albert Einstein
6. Electronic Generation
Communication
Marketing Shift
We've stopped
living our lives
and we're just
recording them -
George Clooney
7. NEW Online Audience
Inbound Marketing
FREE Social Media Sites
Global Audience
Clicks, Viral for SEO
Outbound Marketing
$$ Television Commercials
National Audience
A c ti o n Lead for Call/Visit Action
Word of mouth is only as far as the next person
15. Inbound Marketing
Building Blocks
Power of Many
Keywords
New Content
Related Info
Backlinks
Building Blocks that works!
16. Drive Traffic for SEO
1. 2.
Meaningful
Contents
Get CONTENT to go VIRAL
Viral
OR
SPAM
Clicks
My website does not work for me
17. Effective Process
Post with Intent!
Inbound Marketing
Drive Traffic
Social Media
Click...Click...Click...
?
SEO
Internet Ratings
Better Search Results
18. Universe in Perspective
Business
Community
Business
Website
Social Media
Browser
Search
Engine
Audience
19. Important Parts
Social Media
To Drive Traffic WITH
Online Presence
To Drive Traffic TO
My Website does NOT work for me
20. Are They Compatible?
Social Media
To Drive Traffic WITH
Online Presence
To Drive Traffic TO
Fueling an old car with bio fuel
21. Social Age Online Checklist
Image Each Page
Keywords and Bodycopy
Interactive with Widgets
Social Media Icons
Mobile Site
Blog with RSS Feed
Share Button
22. Inbound Marketing for SEO
1) Be where the People are
2) Post to go Viral
3) Drive a Global Audience to...
4) With Building Blocks that works!
23. THANK YOU!
Need help?
I offer one-on-one
Virtual Skype Meetings
Plug-in-Muse
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