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Digital Marketing Overview
Welcome 
Melien Lavoie 
Phone: (860) 214-9900 
Email: mel@pluginmuse.com 
Website: www.PluginMuse.com 
Facebook.com/PluginMuse 
際際滷Share.net/MelienLavoie
Digital Age Revolution 
Technology Evolved 
User-Friendly 
 Computers Smaller, 
 Programs Run Faster 
 Technology Easier
The Digital Age 
 High-Tech Devices 
 Knowledge-Based Society 
Evolution of Man...
Customized Technology 
Adapt Technology 
Need Based 
 Simplify World 
 Efficient 
Fear of Social Media 
Alternative Reality 
 Blind Communication 
 Privacy Issues 
I fear the day that technology will surpass our human interaction. 
The world will have a generation of idiots - Albert Einstein
Electronic Generation 
 Communication 
 Marketing Shift 
We've stopped 
living our lives 
and we're just 
recording them - 
George Clooney
NEW Online Audience 
Inbound Marketing 
 FREE Social Media Sites 
Global Audience 
Clicks, Viral for SEO 
Outbound Marketing 
 $$ Television Commercials 
National Audience 
A c ti o n Lead for Call/Visit Action 
Word of mouth is only as far as the next person
Marketing 
Outbound Marketing Inbound Marketing
Outbound Marketing 
 One-Way Communication 
 Pushes Products / Services 
 Onto Customers 
 Purpose To Sell
Outbound Tools 
 Telemarketing 
 TV & Radio Ads 
 Posters, Flyers, Inserts & 
Brochures 
 Newspaper-, Billboard-, & 
Magazine Ads
Inbound Marketing 
 Two-way Communication 
 Motivates Conversation 
 Entertain &/ Educate 
 ADDS VALUE
Inbound Tools 
 Website 
 Social Media Sites 
 Email Marketing 
 Blog Subscriptions 
 Online Videos
Find Your Audience 
Outbound Marketing Inbound Marketing 
Where the magic happens!
Outbound Marketing 
Building Blocks 
 Print Audience 
 Quality Design 
 Branding & Consistency 
 Content & Message 
 Marketing Budget $$
Inbound Marketing 
Building Blocks 
 Power of Many 
 Keywords 
 New Content 
 Related Info 
 Backlinks 
Building Blocks that works!
Drive Traffic for SEO 
1. 2. 
Meaningful 
Contents 
Get CONTENT to go VIRAL 
Viral 
OR 
SPAM 
Clicks 
My website does not work for me
Effective Process 
Post with Intent! 
Inbound Marketing 
Drive Traffic 
Social Media 
Click...Click...Click... 
? 
SEO 
 Internet Ratings 
 Better Search Results
Universe in Perspective 
 Business 
Community 
 Business 
Website 
 Social Media 
 Browser 
 Search 
Engine 
 Audience
Important Parts 
Social Media 
To Drive Traffic WITH 
Online Presence 
To Drive Traffic TO 
My Website does NOT work for me
Are They Compatible? 
Social Media 
To Drive Traffic WITH 
Online Presence 
To Drive Traffic TO 
Fueling an old car with bio fuel
Social Age Online Checklist 
Image Each Page 
Keywords and Bodycopy 
Interactive with Widgets 
Social Media Icons 
Mobile Site 
Blog with RSS Feed 
Share Button
Inbound Marketing for SEO 
1) Be where the People are 
2) Post to go Viral 
3) Drive a Global Audience to... 
4) With Building Blocks that works!
THANK YOU! 
Need help? 
I offer one-on-one 
Virtual Skype Meetings 
Plug-in-Muse 
際際滷share.net/MelienLavoie 
YouTube.com/MelienLavoie

More Related Content

Seminar1: Inbound Marketing For Business

  • 2. Welcome Melien Lavoie Phone: (860) 214-9900 Email: mel@pluginmuse.com Website: www.PluginMuse.com Facebook.com/PluginMuse 際際滷Share.net/MelienLavoie
  • 3. Digital Age Revolution Technology Evolved User-Friendly Computers Smaller, Programs Run Faster Technology Easier
  • 4. The Digital Age High-Tech Devices Knowledge-Based Society Evolution of Man...
  • 5. Customized Technology Adapt Technology Need Based Simplify World Efficient Fear of Social Media Alternative Reality Blind Communication Privacy Issues I fear the day that technology will surpass our human interaction. The world will have a generation of idiots - Albert Einstein
  • 6. Electronic Generation Communication Marketing Shift We've stopped living our lives and we're just recording them - George Clooney
  • 7. NEW Online Audience Inbound Marketing FREE Social Media Sites Global Audience Clicks, Viral for SEO Outbound Marketing $$ Television Commercials National Audience A c ti o n Lead for Call/Visit Action Word of mouth is only as far as the next person
  • 8. Marketing Outbound Marketing Inbound Marketing
  • 9. Outbound Marketing One-Way Communication Pushes Products / Services Onto Customers Purpose To Sell
  • 10. Outbound Tools Telemarketing TV & Radio Ads Posters, Flyers, Inserts & Brochures Newspaper-, Billboard-, & Magazine Ads
  • 11. Inbound Marketing Two-way Communication Motivates Conversation Entertain &/ Educate ADDS VALUE
  • 12. Inbound Tools Website Social Media Sites Email Marketing Blog Subscriptions Online Videos
  • 13. Find Your Audience Outbound Marketing Inbound Marketing Where the magic happens!
  • 14. Outbound Marketing Building Blocks Print Audience Quality Design Branding & Consistency Content & Message Marketing Budget $$
  • 15. Inbound Marketing Building Blocks Power of Many Keywords New Content Related Info Backlinks Building Blocks that works!
  • 16. Drive Traffic for SEO 1. 2. Meaningful Contents Get CONTENT to go VIRAL Viral OR SPAM Clicks My website does not work for me
  • 17. Effective Process Post with Intent! Inbound Marketing Drive Traffic Social Media Click...Click...Click... ? SEO Internet Ratings Better Search Results
  • 18. Universe in Perspective Business Community Business Website Social Media Browser Search Engine Audience
  • 19. Important Parts Social Media To Drive Traffic WITH Online Presence To Drive Traffic TO My Website does NOT work for me
  • 20. Are They Compatible? Social Media To Drive Traffic WITH Online Presence To Drive Traffic TO Fueling an old car with bio fuel
  • 21. Social Age Online Checklist Image Each Page Keywords and Bodycopy Interactive with Widgets Social Media Icons Mobile Site Blog with RSS Feed Share Button
  • 22. Inbound Marketing for SEO 1) Be where the People are 2) Post to go Viral 3) Drive a Global Audience to... 4) With Building Blocks that works!
  • 23. THANK YOU! Need help? I offer one-on-one Virtual Skype Meetings Plug-in-Muse 際際滷share.net/MelienLavoie YouTube.com/MelienLavoie