Seminar Presentation on Case Study Analysis of Project Meet Graham Advertisement
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This document discusses a case study of Project Meet Graham, a public awareness campaign in Australia aimed at educating people about road safety. The campaign created an interactive artwork named "Graham" and used digital marketing, television advertisements, and outdoor displays to raise awareness. It prompted people to compare themselves to Graham's fragile body to understand how vulnerable they are to accidents. The campaign generated revenue through online and TV views, encouraged safer driving habits among students, and achieved overwhelming positive public involvement and increased awareness overall. It provides as an example for how to improve road safety awareness in India, which suffers from a high number of traffic deaths.
Seminar Presentation on Case Study Analysis of Project Meet Graham Advertisement
- 1. Impact of Public Awareness Advertisements A Case Study on Project Meet Graham Advert by Siddharth Bhatnagar
- 2. 1 Victoria | Australia + = INTRODUCTION
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- 5. Are you Graham? No? Drive Safe! 4
- 7. CHALLENGES 5 To warn people what damage transport accidents can cause if they: Drink & Drive To highlight how fragile the human body is. To educate students to practice safe driving. Cruise over safe & legal speed. Use Handheld Devices while driving Dont use Seatbelts
- 9. STRATEGIES 6 01 02 03 Creating an advert and using digital marketing, television advertisement and outdoor publicity to aware people. Launching a website with interactive graphics and 360 degree view of Graham. Installation of Graham at places of interests to draw public participation.
- 10. 3. SOLUTIONS
- 11. SOLUTIONS 7 Prompting people to compare themselves to Graham and reminding them that theyre not even close to him. People can see the artwork in the flesh at Victoria's State Library and can explore Graham in 360 degrees at the website to examine how different theyre. Involving students and people to spread awareness and educate them about the safe driving practices.
- 12. 4. RESULTS
- 13. RESULTS 8 Revenue generation by online and TV views. Better insight encouraged students to follow road safety rules. Overwhelming positive public involvement. Increased Awareness among people.
- 15. 17 Deaths per Hour 9 1Death every Minutes 4
- 16. 137,000people killed in 2016 377people die everyday 16children die on Indian streets daily 10
- 17. 6. OPPORTUNITIES
- 18. OPPORTUNITIES 11 Government should prioritize road safety in the country. Collaboration with NGOs & private agencies can be effective. A Flagship scheme on road safety can be initiated. Network of Governmental subsidiaries can be used for outreach.
- 19. 7. LIMITATIONS
- 20. LIMITATIONS 12 Majority of India reside in Rural areas where intriguing advertising will not be effective. Most people will not be able to understand the complexity of the advert. Large fraction of population is illiterate & unaware of the most basic traffic rules. Due to conservative ideology, this type of advert may not be acceptable in India.