際際滷

際際滷Share a Scribd company logo
IMPROVE YOUR
SEMIOTICS WHILE
STAYING INDOORS
with Dr Rachel Lawes
CLICK TO GET STARTED
todays brief:
make a public information
poster about covid-19
think up a message for the
public
make a poster using
whatever materials are handy
take photos as you are working
it will help you to remember your
ideas and design decisions
What do public
information posters
usually look like?
Are there
headlines? How do
they use the space?
Make some marks
on the page showing
how you want to use
your space for
headlines, images
and captions.
Start having some
ideas about visual
style.
I wanted to make a
poster about tea,
which is quite
traditional. I started
to think about Art
Nouveau ads and
posters which often
conveyed simple
messages.
Settling on a style will help
guide your creative process.
Research the style and make
informed decisions about
lettering, graphic devices and
composition.
Semiotics Health Information Poster
when you are finished, note 3
semiotic signs in your poster that
help get the message across
headline
caption
small print
giant cup
sunburst
human faces add
emotional appeal
if someone you know made a
poster, compare notes
how does their poster achieve
an effect?
Semiotics Health Information Poster
blurs the
boundaries of
official notices and
advertising
see also David
Shrigley: absurd
notices
and William
Kentridge:
besuited man in a
perplexing health
situation;
disempowered,
out of control
Teach yourself semiotics.
Take control of your brands meaning.
Available now. Amazon.
koganpage.com

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Semiotics Health Information Poster

  • 1. IMPROVE YOUR SEMIOTICS WHILE STAYING INDOORS with Dr Rachel Lawes CLICK TO GET STARTED
  • 2. todays brief: make a public information poster about covid-19
  • 3. think up a message for the public make a poster using whatever materials are handy
  • 4. take photos as you are working it will help you to remember your ideas and design decisions
  • 5. What do public information posters usually look like? Are there headlines? How do they use the space? Make some marks on the page showing how you want to use your space for headlines, images and captions.
  • 6. Start having some ideas about visual style. I wanted to make a poster about tea, which is quite traditional. I started to think about Art Nouveau ads and posters which often conveyed simple messages.
  • 7. Settling on a style will help guide your creative process. Research the style and make informed decisions about lettering, graphic devices and composition.
  • 9. when you are finished, note 3 semiotic signs in your poster that help get the message across
  • 11. if someone you know made a poster, compare notes how does their poster achieve an effect?
  • 13. blurs the boundaries of official notices and advertising see also David Shrigley: absurd notices and William Kentridge: besuited man in a perplexing health situation; disempowered, out of control
  • 14. Teach yourself semiotics. Take control of your brands meaning. Available now. Amazon. koganpage.com