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Semiotics Health Information Poster

Rachel Lawes
Rachel Lawes

Marketers: improve your visual literacy by making a public information poster, then decoding it using semiotics. Part 1 of the 'Semiotics Indoors' series, 2020.

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IMPROVE YOUR SEMIOTICS WHILE STAYING INDOORS with Dr Rachel Lawes CLICK TO GET STARTED
todays brief: make a public information poster about covid-19
think up a message for the public make a poster using whatever materials are handy
take photos as you are working it will help you to remember your ideas and design decisions
What do public information posters usually look like? Are there headlines? How do they use the space? Make some marks on the page showing how you want to use your space for headlines, images and captions.
Start having some ideas about visual style. I wanted to make a poster about tea, which is quite traditional. I started to think about Art Nouveau ads and posters which often conveyed simple messages.
Settling on a style will help guide your creative process. Research the style and make informed decisions about lettering, graphic devices and composition.
Semiotics Health Information Poster
when you are finished, note 3 semiotic signs in your poster that help get the message across
headline caption small print giant cup sunburst human faces add emotional appeal
if someone you know made a poster, compare notes how does their poster achieve an effect?
Semiotics Health Information Poster
blurs the boundaries of official notices and advertising see also David Shrigley: absurd notices and William Kentridge: besuited man in a perplexing health situation; disempowered, out of control
Teach yourself semiotics. Take control of your brands meaning. Available now. Amazon. koganpage.com

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Semiotics Health Information Poster

  • 1. IMPROVE YOUR SEMIOTICS WHILE STAYING INDOORS with Dr Rachel Lawes CLICK TO GET STARTED
  • 2. todays brief: make a public information poster about covid-19
  • 3. think up a message for the public make a poster using whatever materials are handy
  • 4. take photos as you are working it will help you to remember your ideas and design decisions
  • 5. What do public information posters usually look like? Are there headlines? How do they use the space? Make some marks on the page showing how you want to use your space for headlines, images and captions.
  • 6. Start having some ideas about visual style. I wanted to make a poster about tea, which is quite traditional. I started to think about Art Nouveau ads and posters which often conveyed simple messages.
  • 7. Settling on a style will help guide your creative process. Research the style and make informed decisions about lettering, graphic devices and composition.
  • 9. when you are finished, note 3 semiotic signs in your poster that help get the message across
  • 11. if someone you know made a poster, compare notes how does their poster achieve an effect?
  • 13. blurs the boundaries of official notices and advertising see also David Shrigley: absurd notices and William Kentridge: besuited man in a perplexing health situation; disempowered, out of control
  • 14. Teach yourself semiotics. Take control of your brands meaning. Available now. Amazon. koganpage.com