Semiotics Psychology of Positive Action
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Consumers feel happier in a crisis when they have something positive they can do. Creative brief for marketers, part 2 of the 'Semiotics Indoors' series.
Semiotics Psychology of Positive Action
- 1. IMPROVE YOUR SEMIOTICS WHILE STAYING INDOORS with Dr Rachel Lawes CLICK TO GET STARTED
- 2. todays brief: find a way for the brand of your choice to give consumers something positive to do
- 3. consumers are anxious they have only 3 ways to deal with it semiotic thinking begins here
- 4. distraction play a game, watch a movie 1 newly launched, sales through the roof wholesome only works to make you feel better for as long as you keep playing
- 5. negative action stay indoors, wash your hands 2 not very rewarding, retreat feels passive Im already staying indoors, now what?
- 6. positive action do something to support the war effort 3 WW2 was a time when everyone was given something they could do to feel they were helping things along
- 7. pick a brand or category anything you like: food, personal care, transport, finance
- 8. think of a positive action that consumers can take within this category to help fight coronavirus
- 9. design a message that tells them about it
- 11. online cooking lessons? a mechanism for donating food to those in need? how to make your own hand sanitiser? once made, how to safely give it away? war effort savings account? new ways to save the change? cant avoid using public transport? how to support other passengers and your driver
- 12. semiotics helps you understand human needs and take inspiration from other times and places so that your brand can move forward when times are hard
- 13. Teach yourself semiotics. Take control of your brands meaning. Available now. Amazon. koganpage.com