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Email: mail@ennovate.co.in
we build online brands Website: www.ennovate.co.in

SEO/SMM ADVANCED
PACKAGE


INDEX
Campaign Goal Blog Network & Traffic Hubs
Deliverables Online Branding & SMO
Cost Allocation Conversion Rate Optimization
Resources Allocation Facebook Marketing
Communication Twitter Marketing
Traffic Building YouTube Marketing
SEO Other Activities
Keyword Research Profile Linking
On-page Optimization Website Maintenance
Website Technical Issues Reporting & Analytics
Off-Page SEO


CAMPAIGN GOAL
"Setting Goals is the foundation of a successful search marketing campaign."

Defining the goals and objectives is the first step to building a powerful and
successful SEO campaign. So having clearly defined goals from the start provides a
map to search engine optimization success. Without this it will be impossible to
determine the overall performance of the program. Choosing the right success
metrics and setting goals is one of the most important pieces of any search
marketing campaign. As such, those metrics and goals should be considered in the
proper order.

Increase Traffic to Website
Improve Online Sales and Lead Generation
Enhance Social Media Visibility
Higher Website Conversions / Site Registrations

The SEO Campaign must be planned and carried out in an organized and
structured manner to achieve optimum results based on the above metrics and
goals.


DELIVERABLES
SL No. Activities Hours Distribution Links

1 Quality Directory 50 50

2 Article 80 80

3 Classified Ad Posting 15 10

4 Press release 20 10

5 Reciprocal link building 50 30

6 Social book marking 20 50

7 Themebasae link building 50 30

8 Blog Posting 20 20

9 Forum commenting 20 20

10 Blog commenting 20 20

11 FaceBook Marketing 40 -

12 Twitter Marketing 25 -

13 Youtube Marketing 20 15

14 LinkedIn 5 -
15 Local Listing 10 -

16 RSS distribution 5 -

17 Link wheel 5 - Apart from these activities we will also
spare time on technical issue fixing,
18 OnPage Suggestion and Implementation 30 - onpage implementation, website
19 Onsite issue fixing 10 - maintenance and preparing various
kinds of reports that will help you to
20 CRO 5 - measure your monthly progress.


LINKS DISTRIBUTION CHART

Blog commenting, 20 Youtube Marketing, 15

Forum commenting, 20
Quality Directory, 50

Blog Posting, 20

Themebasae link
building, 30 Article, 80

Social book marking, 50

Reciprocal link building, 30

Classified Ad Posting, 10

Press release, 10


COST ALLOCATION
As per our initial discussions we will be working towards optimizing your
brand, increasing the visitors, making strong social media and paid search space
presentation. So based on that we have made a scientific segregation of allocated
man hours and cost. Please find the details as follows:

Project Cost Allocation
Activities Hours Cost
Link Building 325 $2800
On Page SEO 40 $800
Social Media 130 $1300
CRO 5 $100
Total 500 $5000


RESOURCE ALLOCATION
We have a flat hierarchical structure for account management, under which you get
a point of contact (POC) for overall accounts and brand management where as the
individual assignments are divided among more specialized team members, SEO
Manager as an example. Your POC is going to be your one point contact for call,
emails and chats. Please follow the resources allocation chats for the better
understanding of your team operation.

Link

Account Manager
Reporting Person SMO Manager
(POC)

On Page Manager


COMMUNICATION
You can enjoy a 24x7 frame work of communication including the weekends and
public holidays. Our communication system diverts all your emails to your POC in
an automated format so having a communication flaw is less evident. While we
respond all queries in few minutes, depending on the technical challenge and
availability of your individual team members few queries might need time. But the
bottom-line is, you will always know the status of your queries by our online ticketing
system. The communication modes to reach your account managers are going to
be:

Communication Modes
Online CRM Live Customer Support Video Conferencing
Emails Skype or IM – Voice Telephone


TRAFFIC BUILDING PROCESS

SEO

Keyword
Social Media
Research

OffPage OnPage
Optimization Optimization


SEARCH ENGINE OPTIMIZATION
Your process of internet marketing would be always incomplete without investing a
decent time to SEO, which includes Website technical issue fixing, on-page
optimization and link building. So though we might not be investing big chunk of time
into SEO, unlike other areas of internet marketing we will strengthen your search
engine ranking for top targeted keywords. Our SEO goes in steps on page SEO,
technical issue fixation and Blog networks and traffic hub building & OFF-page SEO.


ONPAGE OPTIMIZATION
On-Page SEO Activities
Header(H1/H2) Testimonial page generation and optimization
Image Alt-tag Latent semantic indexing application
Meta descriptions Creation of theme specific landing pages
Meta keywords Creation of regional landing pages- state, county, city or
zipcode etc.
Page title Website media section creation - news, articles, videos,
podcast etc.
Anchor text linking Keyword density and proximity
Duplicate content fixing SEO Content Generation


WEBSITE TECHNICAL ISSUES
Issues
Google alert setting MOD rewrite
Google analytics setup Spider friendly navigation
Google webmaster tool setup Image file naming
Canonical issue HTML validation
Customized 404 error Integration of blog over the website
Goal setting Newsletters section
IP validation Internal linking
Robots.txt Availability of search facility
XML RSS feeds Breadcrumb navigation
Live support Broken link


OFF PAGE SEO
Although it’s important to have well-optimized landing pages, you will find that on-
page SEO is rarely going to be enough to get the results that you want from your
search engine optimization efforts. The reality is that most of your competition has
already optimized their landing pages and they are now going through the off-page
SEO process. So we blend up the on and off page SEO to maximum the results.

Off-Page SEO Activities
Article submission Press release
Classified ads posting Reciprocal link building
Content submission Search engine submission
Directory submission Social book marking
Pod casting Three way link building


BLOG NETWORK & TRAFFIC HUBS
Blog Network and Traffic Hubs
Blog creation Link wheel
Forum comments Comment postings
RSS distribution Corporate blogging
Weekly blog posts Setting up the variable in analytics
Blog networks and traffic hubs


ONLINE BRANDING AND SOCIAL MARKETING
Social media marketing is the process of promoting a site, business or brand
through social media channels by engaging and interacting with existing consumers
or potential consumers. SMO achieves great business results when done in right
manner and with complete determination and our goal will be to make your website
popular over the internet by doing effective SMO work. Social media will not just
help you advertise more effectively but also find people who share the similar
interests. Your plan includes the following networks of Social Media.


CONVERSION RATE OPTIMIZATION
Conversion rate optimization has become a standard routine for many websites. For
an e-commerce website, a slight increase in conversion rate has the potential to
increase the website revenue manifolds

CRO Activities
Consumer Review Optimizing Conversion Path
Defining the USP Trigger Words
Call to Action Optimization Throwaway Coupons
Optimize Usage of Images Designing Landing Pages


FACEBOOK MARKETING
Facebook is now one of the most visited sites with 750million users, which makes it
qualifies to be targeted as the largest social media networks. Considering its user
base Facebook Marketing plays the key to online branding.

Facebook Marketing Activities
Fan page Monthly content scheduling
Custom landing page design Facebook offer scheduling
Cross linking alternate social Analyzing the competitors fan base
Communities building Face book news letter, pdf or video
Befriending the competitors fans Promoting the virtual personas
Custom landing tabs Face book insight analysis


TWITTER MARKETING
Twitter is most famous social networking followed by Facebook. While Facebook
helps us to generate direct business, Twitter assists in increasing the relationship
with the prospective customers. In some cases the Twitter users are found to be
hyperactive doing billions of Tweets a day. This, itself makes Twitter the best and
most important place to optimize branding, customer support and company
information.

Twitter Marketing Activities
Customer support account creation Virtual personas
Monthly post scheduling # tag optimization
Custom Twitter page Retweeting


YOUTUBE MARKETING
Video Marketing is the fastest and most powerful social media tool that companies
should use while preparing their Internet marketing and social media strategies, as
it’s the fastest way one can convey a message that has feelings attached to it.
Today, with YouTube becoming the third most search engines with over a billion
searches, a campaign with YouTube has become evident and indispensible part of
your online marketing strategies.

YouTube Marketing Activities
Video upload Synchronizing the YouTube and Website videos
Video optimization as per Google standard Connecting the YouTube to Face book
Subscriber building Tags, Captions and Description
YouTube analytics


OTHER ACTIVITIES
Apart from the above main stream social networking activities we will do some
ancillary jobs like creating online virtual personas, LinkedIn, MySpace, Stumble
profiles, Image sharing etc for acquiring the private and networked traffic and
maintaining your search engine reputation. Looking to the potential of the following
sites we have made them tier 2 social networking efforts. A few of them are one time
job where as remaining requires meager investment of time.
Other Social Media Activities
Profile creation Digg
Connection building Reddit
Custom theme development Delicious
Community building and optimization Flicker
Creating posts Twitter Image
News websites Image shacks
Article and community blogging sites Photo bucket
Social networking Yellow pages
Discussions and open forums Squidoo lens
Search engine reputation management


PROFILE LINKING
Once your social profiles are up and they are running smoothly next job goes to
connect them with each other so that users are seamlessly accessing your profile.
Please follow the map as suggested by us, which depicts how we will be linking the
profiles up.


REPORTING & ANALYTICS
You can have two tiers reporting like regular reporting and on demand reporting.
While we cover all regular reporting like SERP, critical site analysis, competitor’s
analysis, Facebook analytics, traffic, visitor behavior, SEO and link building reports
etc, on demand you can ask for daily team activities report, industry analysis report,
quarterly campaign analysis etc.

Reporting and Analytics
Website Audit Visitors Behavior
Keyword Analysis Link Building Report
SERP - Position SMO Activities
Campaign Analysis Weekly Reporting
Competitors Google Analytics
Goal Assessment Alexa Report

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