SEO and Content Marketing for Startups

Jul 20, 2012Download as KEY, PDF1 like744 views

Kyle Pearce

A presentation on SEO and Content Marketing for Startups that I gave to the Ecommerce Tribe in Startup Chile.

SEO and Content Marketing For Startups
Internet marketing 101.

1

Part #1 - SEO Process and Essential Tools

2

“If you cannot measure it, you cannot
improve it. Lord Kelvin
3

Google Webmaster Tools

‣ Enable email forwarding to receive important
messages from Google (i.e. crawling issues,
getting hacked, malware).
8

Keyword Research
https://adwords.google.com/o/KeywordTool

9

Advanced Keyword Research
http://www.marketsamurai.com/

10

Keywords That Convert
Identify high-converting keywords using Adwords.

11

Competitor Link Analysis
http://www.linkdiagnosis.com / http://www.blekko.com

12

Tracking Your Keyword Rankings
http://www.advancedwebranking.com/

13

Hubspot’s Marketing Grader
http://marketing.grader.com/

14

Hubspot’s Search Grader
http://search.grader.com

15

1. Content Is Key
Solve problems, inform, educate and entertain your audience.

Content Ideas:

• Best of Lists

• Basic How To’s

• Progress Updates

• Commentary on News Story or
Industry Developments

• Tell a Story About your Startup

• Share Insights from your Startup
and Team

19

2. Connect With Journalists / Bloggers
Reach out to inﬂuential journalists and bloggers

‣ Help A Reporter Out (HARO)
Find reporters who are looking for information & quotes for stories related to your startup.

‣ PRWeb / PR Newswire / PRLog
Get the attention of journalists and bloggers with a little storytelling in a press release.

‣ MyBlogGuest
Find influential blogs that are accepting guest posts.

‣ FollowerWonk
Find people on Twitter in different niches sorted by follower count.

‣ Befriend Celebrities
Niche celebrities Guy Kawasaki or Rand Fishkin—25 to 100 retweet
Cult celebrities Neil Gaiman or Amanda Palmer—100 to 1,000 retweets
Global celebrities Lady Gaga or�� Justin Bieber—1,000 to 100,000 retweets

20

3. Video SEO
http://www.reelseo.com / http://www.wistia.com

21

4. Embeddable Content
Create something that people will embed in their blogs.

22

5. Create Incredibly Detailed Resources
http://www.distilled.net/linkbait-guide/

23

6. Create Infographics
The easiest way to get picked up by big sites like Mashable.

24

7. Make Sharing Easy
Implement super easy site-wide sharing on your site.

25

8. ....And Track Content Sharing
http://www.addthis.com

26

9. Make Google Happy By Using Google+
http://www.blindﬁveyearold.com/how-to-implement-rel-author

Google+ is an identity platform and rel=author is a digital signature.
27

11. Nuke It!
http://www.senuke.com

‣ All-One-SEO Tool (Use With Caution!)
Niche research tool, article spinning and automated posting to:

- Article directories
- Video Platforms
- Social media sites
- Press release sites
- Forum profiles
- Web 2.0 profiles
- Bookmarking sites
- RSS feed directories 29

12. You Need A Posse
Reach out to other people and create symbiotic relationships.

30

Thank You For Listening!

Questions?

31

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SEO and Content Marketing for Startups

1. SEO and Content Marketing For Startups Internet marketing 101. 1

2. Part #1 - SEO Process and Essential Tools 2

3. “If you cannot measure it, you cannot improve it. Lord Kelvin 3

4. Conversion Goals Examples of common conversion goals. ‣ Account Sign-Up ‣ Product Purchase ‣ Lead Generation Form ‣ Phone Call ‣ Whitepaper Download ‣ Email List Sign-up 4

5. Optimize Your Conversion Funnel 5

6. Clicky 6

7. Chartbeat 7

8. Google Webmaster Tools ‣ Enable email forwarding to receive important messages from Google (i.e. crawling issues, getting hacked, malware). 8

9. Keyword Research https://adwords.google.com/o/KeywordTool 9

10. Advanced Keyword Research http://www.marketsamurai.com/ 10

11. Keywords That Convert Identify high-converting keywords using Adwords. 11

12. Competitor Link Analysis http://www.linkdiagnosis.com / http://www.blekko.com 12

13. Tracking Your Keyword Rankings http://www.advancedwebranking.com/ 13

14. Hubspot’s Marketing Grader http://marketing.grader.com/ 14

15. Hubspot’s Search Grader http://search.grader.com 15

16. Where People Click 16

17. The SEO Process In A Nutshell 17

18. Part #2 - Content Marketing Tactics 18

19. 1. Content Is Key Solve problems, inform, educate and entertain your audience. Content Ideas: • Best of Lists • Basic How To’s • Progress Updates • Commentary on News Story or Industry Developments • Tell a Story About your Startup • Share Insights from your Startup and Team 19

20. 2. Connect With Journalists / Bloggers Reach out to inﬂuential journalists and bloggers ‣ Help A Reporter Out (HARO) Find reporters who are looking for information & quotes for stories related to your startup. ‣ PRWeb / PR Newswire / PRLog Get the attention of journalists and bloggers with a little storytelling in a press release. ‣ MyBlogGuest Find influential blogs that are accepting guest posts. ‣ FollowerWonk Find people on Twitter in different niches sorted by follower count. ‣ Befriend Celebrities Niche celebrities Guy Kawasaki or Rand Fishkin—25 to 100 retweet Cult celebrities Neil Gaiman or Amanda Palmer—100 to 1,000 retweets Global celebrities Lady Gaga or�� Justin Bieber—1,000 to 100,000 retweets 20

21. 3. Video SEO http://www.reelseo.com / http://www.wistia.com 21

22. 4. Embeddable Content Create something that people will embed in their blogs. 22

23. 5. Create Incredibly Detailed Resources http://www.distilled.net/linkbait-guide/ 23

24. 6. Create Infographics The easiest way to get picked up by big sites like Mashable. 24

25. 7. Make Sharing Easy Implement super easy site-wide sharing on your site. 25

26. 8. ....And Track Content Sharing http://www.addthis.com 26

27. 9. Make Google Happy By Using Google+ http://www.blindﬁveyearold.com/how-to-implement-rel-author Google+ is an identity platform and rel=author is a digital signature. 27

28. 10. Create Viral Product Features Build features that require and/or reward sharing. ‣ DropBox Clever use of psychology. Not selfish, sign up through me and we both get more! ‣ Pay With A Tweet Incentivized LaunchRock landing pages are a good example. ‣ Badges and User Proﬁles Get users to link to their profile like Dribbble. 28

29. 11. Nuke It! http://www.senuke.com ‣ All-One-SEO Tool (Use With Caution!) Niche research tool, article spinning and automated posting to: - Article directories - Video Platforms - Social media sites - Press release sites - Forum profiles - Web 2.0 profiles - Bookmarking sites - RSS feed directories 29

30. 12. You Need A Posse Reach out to other people and create symbiotic relationships. 30

31. Thank You For Listening! Questions? 31

Editor's Notes

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Editor's Notes