SEO and Content Marketing for Startups

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The document outlines an introduction to SEO and content marketing for startups, highlighting the importance of measuring results and optimizing conversion funnels. It provides detailed tactics for content marketing, such as creating valuable content, engaging with journalists, and leveraging social media. Various tools and strategies for SEO processes, keyword research, and content sharing are also discussed to improve online visibility and engagement.

Self Improvement Technology Design

SEO and Content Marketing For Startups
Internet marketing 101.

1

Part #1 - SEO Process and Essential Tools

2

“If you cannot measure it, you cannot
improve it. Lord Kelvin
3

Google Webmaster Tools

‣ Enable email forwarding to receive important
messages from Google (i.e. crawling issues,
getting hacked, malware).
8

Keyword Research
https://adwords.google.com/o/KeywordTool

9

Advanced Keyword Research
http://www.marketsamurai.com/

10

Keywords That Convert
Identify high-converting keywords using Adwords.

11

Competitor Link Analysis
http://www.linkdiagnosis.com / http://www.blekko.com

12

Tracking Your Keyword Rankings
http://www.advancedwebranking.com/

13

Hubspot’s Marketing Grader
http://marketing.grader.com/

14

Hubspot’s Search Grader
http://search.grader.com

15

1. Content Is Key
Solve problems, inform, educate and entertain your audience.

Content Ideas:

• Best of Lists

• Basic How To’s

• Progress Updates

• Commentary on News Story or
Industry Developments

• Tell a Story About your Startup

• Share Insights from your Startup
and Team

19

2. Connect With Journalists / Bloggers
Reach out to inﬂuential journalists and bloggers

‣ Help A Reporter Out (HARO)
Find reporters who are looking for information & quotes for stories related to your startup.

‣ PRWeb / PR Newswire / PRLog
Get the attention of journalists and bloggers with a little storytelling in a press release.

‣ MyBlogGuest
Find influential blogs that are accepting guest posts.

‣ FollowerWonk
Find people on Twitter in different niches sorted by follower count.

‣ Befriend Celebrities
Niche celebrities Guy Kawasaki or Rand Fishkin—25 to 100 retweet
Cult celebrities Neil Gaiman or Amanda Palmer—100 to 1,000 retweets
Global celebrities Lady Gaga or�� Justin Bieber—1,000 to 100,000 retweets

20

3. Video SEO
http://www.reelseo.com / http://www.wistia.com

21

4. Embeddable Content
Create something that people will embed in their blogs.

22

5. Create Incredibly Detailed Resources
http://www.distilled.net/linkbait-guide/

23

6. Create Infographics
The easiest way to get picked up by big sites like Mashable.

24

7. Make Sharing Easy
Implement super easy site-wide sharing on your site.

25

8. ....And Track Content Sharing
http://www.addthis.com

26

9. Make Google Happy By Using Google+
http://www.blindﬁveyearold.com/how-to-implement-rel-author

Google+ is an identity platform and rel=author is a digital signature.
27

11. Nuke It!
http://www.senuke.com

‣ All-One-SEO Tool (Use With Caution!)
Niche research tool, article spinning and automated posting to:

- Article directories
- Video Platforms
- Social media sites
- Press release sites
- Forum profiles
- Web 2.0 profiles
- Bookmarking sites
- RSS feed directories 29

12. You Need A Posse
Reach out to other people and create symbiotic relationships.

30

Thank You For Listening!

Questions?

31

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SEO and Content Marketing for Startups

1. SEO and Content Marketing For Startups Internet marketing 101. 1

2. Part #1 - SEO Process and Essential Tools 2

3. “If you cannot measure it, you cannot improve it. Lord Kelvin 3

4. Conversion Goals Examples of common conversion goals. ‣ Account Sign-Up ‣ Product Purchase ‣ Lead Generation Form ‣ Phone Call ‣ Whitepaper Download ‣ Email List Sign-up 4

5. Optimize Your Conversion Funnel 5

6. Clicky 6

7. Chartbeat 7

8. Google Webmaster Tools ‣ Enable email forwarding to receive important messages from Google (i.e. crawling issues, getting hacked, malware). 8

9. Keyword Research https://adwords.google.com/o/KeywordTool 9

10. Advanced Keyword Research http://www.marketsamurai.com/ 10

11. Keywords That Convert Identify high-converting keywords using Adwords. 11

12. Competitor Link Analysis http://www.linkdiagnosis.com / http://www.blekko.com 12

13. Tracking Your Keyword Rankings http://www.advancedwebranking.com/ 13

14. Hubspot’s Marketing Grader http://marketing.grader.com/ 14

15. Hubspot’s Search Grader http://search.grader.com 15

16. Where People Click 16

17. The SEO Process In A Nutshell 17

18. Part #2 - Content Marketing Tactics 18

19. 1. Content Is Key Solve problems, inform, educate and entertain your audience. Content Ideas: • Best of Lists • Basic How To’s • Progress Updates • Commentary on News Story or Industry Developments • Tell a Story About your Startup • Share Insights from your Startup and Team 19

20. 2. Connect With Journalists / Bloggers Reach out to inﬂuential journalists and bloggers ‣ Help A Reporter Out (HARO) Find reporters who are looking for information & quotes for stories related to your startup. ‣ PRWeb / PR Newswire / PRLog Get the attention of journalists and bloggers with a little storytelling in a press release. ‣ MyBlogGuest Find influential blogs that are accepting guest posts. ‣ FollowerWonk Find people on Twitter in different niches sorted by follower count. ‣ Befriend Celebrities Niche celebrities Guy Kawasaki or Rand Fishkin—25 to 100 retweet Cult celebrities Neil Gaiman or Amanda Palmer—100 to 1,000 retweets Global celebrities Lady Gaga or�� Justin Bieber—1,000 to 100,000 retweets 20

21. 3. Video SEO http://www.reelseo.com / http://www.wistia.com 21

22. 4. Embeddable Content Create something that people will embed in their blogs. 22

23. 5. Create Incredibly Detailed Resources http://www.distilled.net/linkbait-guide/ 23

24. 6. Create Infographics The easiest way to get picked up by big sites like Mashable. 24

25. 7. Make Sharing Easy Implement super easy site-wide sharing on your site. 25

26. 8. ....And Track Content Sharing http://www.addthis.com 26

27. 9. Make Google Happy By Using Google+ http://www.blindﬁveyearold.com/how-to-implement-rel-author Google+ is an identity platform and rel=author is a digital signature. 27

28. 10. Create Viral Product Features Build features that require and/or reward sharing. ‣ DropBox Clever use of psychology. Not selfish, sign up through me and we both get more! ‣ Pay With A Tweet Incentivized LaunchRock landing pages are a good example. ‣ Badges and User Proﬁles Get users to link to their profile like Dribbble. 28

29. 11. Nuke It! http://www.senuke.com ‣ All-One-SEO Tool (Use With Caution!) Niche research tool, article spinning and automated posting to: - Article directories - Video Platforms - Social media sites - Press release sites - Forum profiles - Web 2.0 profiles - Bookmarking sites - RSS feed directories 29

30. 12. You Need A Posse Reach out to other people and create symbiotic relationships. 30

31. Thank You For Listening! Questions? 31

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