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Seo aur mayavi chudail

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Bal Birla
Bal Birla

This document provides an overview of an SEO presentation titled "SEO aur Mayavi Chudail". It begins with disclaimers that SEO takes time and effort, and is not a quick fix. It then discusses why SEO is important for building long-term value. The presentation philosophy is that SEO should be more technical, strategic, and follow ethics. Specific tips covered include understanding site structure and crawl behavior, maintaining technical hygiene, prioritizing users over Google's guidelines, avoiding technical issues, focusing on high-value content, and measuring performance. The document concludes with future SEO trends and tools used in SEO.

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SEO aur Mayavi Chudail Birla http://bkbirla.in/
Why this title for the talk? It is a boring topic so I thought at least the title should be interesting So chose a comics name
Disclaimers No instant results like late night ads These are guesses not facts No time back guarantees SEO is not OTC drug, it is a prescription drug I do reserve the right to be wrong
Why SEO? SEO is not a Mayavi Chudail Do you have a rich father? Builds long term value as opposed to short term benefits
Philosophy It is more and more technical now Dont try to fool around Think like a google programmer Become influential Follow SEO ethics Strategic not tactical
Real Stuff Be the tailor Maintain hygiene Sab ki suno par apne customers ki karo Dont shoot yourself in the foot Secular first then religious Structure Inlinks Performance
Be the tailor Measure index size and page types ( site: ) Understand crawl behaviour ( Analytics is not enough ) Automate measurements and understand trends Watch aberrations closely as they can point to other issues
Maintain Hygiene Webmasters Sitemaps ( coverage and % indexed ) Crawl Rates / Time Crawl Errors Structured Data / Rich Snippets o o o o Analytics Shortcuts to key page types Exclude brand queries o o
Maintain Hygiene Robots Authorship Rich Snippets Above the fold content ( dont juggle HTML, visual extraction works ) Page size
Sab ki suno par karo customers ki Read all Matt Cutts says, But dont believe it Google is important but they are not going to use your site
Dont shoot yourself in the foot Nofollow to self No SEO test cases in smoke testing Robots to allow not deny Index has staging site Bad internal/external linking Broken Links Duplicate content Different content for Google
Secular first then religious Things which impact larger audience first Kill the beast not the flies
Structure Make it easy for search engine Link less but link structured Convey structure by different signals Links Sitemaps URL and title structure o o o Structure can be more accurate than classification
Inlinks Great Content Contribution Humour Participate Research Social Media Videos Events Opensource Lists Controversy
Performance VVIP Measure it everywhere and every page type Webmasters Analytics Webserver Logs Pagespeed/Yslow o o o o
Tools of the trade Free Analytics ( server side if site is big ) Webmasters Google.com SeoBook toolbar Firebug Pagespeed YSlow Gtmetrix Moz.com o o o o o o o o
Dreamy Stuff Location will be very important Google will become language driven Device personalization Mobile is Godzilla Google will become more opaque Social will matter more and more
We killed the beast And lived happily ever after Thanks

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Seo aur mayavi chudail

  • 1. SEO aur Mayavi Chudail Birla http://bkbirla.in/
  • 2. Why this title for the talk? It is a boring topic so I thought at least the title should be interesting So chose a comics name
  • 3. Disclaimers No instant results like late night ads These are guesses not facts No time back guarantees SEO is not OTC drug, it is a prescription drug I do reserve the right to be wrong
  • 4. Why SEO? SEO is not a Mayavi Chudail Do you have a rich father? Builds long term value as opposed to short term benefits
  • 5. Philosophy It is more and more technical now Dont try to fool around Think like a google programmer Become influential Follow SEO ethics Strategic not tactical
  • 6. Real Stuff Be the tailor Maintain hygiene Sab ki suno par apne customers ki karo Dont shoot yourself in the foot Secular first then religious Structure Inlinks Performance
  • 7. Be the tailor Measure index size and page types ( site: ) Understand crawl behaviour ( Analytics is not enough ) Automate measurements and understand trends Watch aberrations closely as they can point to other issues
  • 8. Maintain Hygiene Webmasters Sitemaps ( coverage and % indexed ) Crawl Rates / Time Crawl Errors Structured Data / Rich Snippets o o o o Analytics Shortcuts to key page types Exclude brand queries o o
  • 9. Maintain Hygiene Robots Authorship Rich Snippets Above the fold content ( dont juggle HTML, visual extraction works ) Page size
  • 10. Sab ki suno par karo customers ki Read all Matt Cutts says, But dont believe it Google is important but they are not going to use your site
  • 11. Dont shoot yourself in the foot Nofollow to self No SEO test cases in smoke testing Robots to allow not deny Index has staging site Bad internal/external linking Broken Links Duplicate content Different content for Google
  • 12. Secular first then religious Things which impact larger audience first Kill the beast not the flies
  • 13. Structure Make it easy for search engine Link less but link structured Convey structure by different signals Links Sitemaps URL and title structure o o o Structure can be more accurate than classification
  • 15. Performance VVIP Measure it everywhere and every page type Webmasters Analytics Webserver Logs Pagespeed/Yslow o o o o
  • 16. Tools of the trade Free Analytics ( server side if site is big ) Webmasters Google.com SeoBook toolbar Firebug Pagespeed YSlow Gtmetrix Moz.com o o o o o o o o
  • 17. Dreamy Stuff Location will be very important Google will become language driven Device personalization Mobile is Godzilla Google will become more opaque Social will matter more and more
  • 18. We killed the beast And lived happily ever after Thanks