SEO Basics for the 811 Meeting in Etchigham
?Download as PPTX, PDF?
0 likes?498 views
This document discusses SEO and local search. It provides an overview of SEO, explaining why it is important for businesses to focus on, especially local search. Local search refers to consumers searching online for local businesses and services near their location. The document outlines that consumers and local businesses are becoming increasingly digitized, so focusing on local search is key to helping local businesses be found online by customers searching locally. It also briefly introduces the local search ecosystem and what it takes to be successful with local search optimization.
SEO Basics for the 811 Meeting in Etchigham
- 1. SEO and Local Search Anthony Burke, WSI Digital Marketing
- 2. Agenda ? The Internet Business Model on one page ? What is Search Engine Optimisation ? SEO in less than 4 minutes ? Why SEO is important ? What is local search ? Why focus on local search ? Local Search ¡°ecosystem¡± ? Conclusions ? Questions
- 3. Search Engine Optimsation (SEO)
- 4. SEO in 4 minutes ? The biggest question ¡°Why isn¡¯t my website showing on Page One of Google?¡± ? This video is a good introduction to SEO but in order to really get your websites ranked high in search engines, you need to know a? more. LOT SEO in under 4 minutes
- 5. SEO vs PPC
- 6. Why is SEO important
- 7. What Is Local Search? ? Local Search is the use of search engines by users who are looking for a product or service provider (what) in a specific local area (where). ? Examples ¨C Water damage repair company TN19 7AW ¨C Tunbridge Wells dentist ¨C Childrens activities Hastings ¨C Italian restaurant in Uckfield ¨C Tonbridge carpet cleaner ¨C Bed and breakfast in Rye
- 8. Why Focus on Local Search? ? Consumers are being digitised at a rapid pace
- 9. Why Focus on Local Search? ? And so are local businesses¡
- 10. Why Focus on Local Search? ? Digitisation has resulted in a media chaos
- 11. Why Focus on Local Search? ? How consumers find & engage local businesses
- 12. Local Search ¡°Basic¡± Fundamentals ? Need to Understand the ¡°Local Search Ecosystem¡±
- 13. How to be successful on Local Search ? What it Takes to be Successful Online Today
- 14. Q&A
- 15. Email - anthony@wsionlinebiz.co.uk Phone - 01580 819529 Mobile - 07917707347 Web - www.wsionlinebiz.co.uk Facebook - www.facebook.com/wsionlinebiz Twitter - @wsionlinebiz LinkedIn - http://uk.linkedin.com/in/anthonymburke Google+ http://gplus.to/anthonymburke THANK YOU!