Seo ChecK list
Download as PPT, PDF
0 likes310 views
This document provides an overview of important on-page and off-page SEO best practices such as optimizing page titles, meta descriptions, header tags, and internal linking according to information architecture. It also recommends strategies like monitoring keyword rankings and competitors, creating educational and campaign-specific pages, analyzing web traffic patterns, and integrating SEO with other marketing channels to improve conversions and return on investment.
![Natural Search Code URLs Titles Meta description Meta tags Header tags Information architecture CMS Naming conventions & hierarchy Navigation & usability Frames, JavaScript navigation with back-up, minimal Flash Animation Content Text is best Fresh content Image titles & anchor text Sitemap for users & bots Links Logic applied to internal linking Caution with links externally; site rank, relevance & quality Anchor text Pages indexed XML sitemap Track high frequency keyword rank & long tail on select terms Competitor pages? Strategy Competitor intelligence Campaign specific pages and micro-sites Educate staff Maintenance Web 2.0 Analysis SEO & PPC Search & overall media mix Conversion Lifetime value Patterns & trends [email_address]](https://image.slidesharecdn.com/seochecklist-090227120535-phpapp02/85/Seo-ChecK-list-1-320.jpg)
Seo ChecK list
- 1. Natural Search Code URLs Titles Meta description Meta tags Header tags Information architecture CMS Naming conventions & hierarchy Navigation & usability Frames, JavaScript navigation with back-up, minimal Flash Animation Content Text is best Fresh content Image titles & anchor text Sitemap for users & bots Links Logic applied to internal linking Caution with links externally; site rank, relevance & quality Anchor text Pages indexed XML sitemap Track high frequency keyword rank & long tail on select terms Competitor pages? Strategy Competitor intelligence Campaign specific pages and micro-sites Educate staff Maintenance Web 2.0 Analysis SEO & PPC Search & overall media mix Conversion Lifetime value Patterns & trends [email_address]