SEO Checklist for Google Mobile First Index
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Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!
SEO Checklist for Google Mobile First Index
- 2. Nichola Stott Nine Things Were Checking for a Mobile First Index nicholastott
- 3. @nicholastott experiment over the coming months and well ramp up this change when were con鍖dent that we have a great user experience. Webmaster Central: Nov. 16
- 4. Opportunity to Blow Away Competitors @nicholastott
- 5. Opportunity to Blow Away Competitors Site Speed 3G 19 Seconds Average Load Time >3 Seconds 53% Abandonment Time DoubleClick: SEP. 16
- 6. Make no assumptions Check sample in device lab 01. Check Mobile Agent/Client Handling @nicholastott
- 7. Little to do: ≒ Behavioural analysis GA (desktop vs. mobile) ≒ Commercial analysis ≒ Speed, UX Content, UX Journey 01. Mobile Handling/Responsive @nicholastott
- 8. This is for you 01. Mobile /Dynamic/Different @nicholastott
- 10. @nicholastott Multiplexing is a method by which multiple HTTP requests can be sent and responses can be received asynchronously via a single TCP connection. Multiplexing Tutorial: QNIMATE - Link
- 11. 02. Speed/HTTP2 @nicholastott HTTP/1.1 HTTP/2 Head of line resources Multiplexed resources Priority queue educated guess Prioritised by type & context Queue held on client Browser to server Keep-alive stated Keep-alive enabled default
- 12. 03. Speed/Front-End @nicholastott ≒ Image optimisation change driver ≒ Googles RAIL framework
- 13. 03. Speed/Front-End/Image Spriting @nicholastott Image spriting - top 5 change-driving performance improvements
- 14. 03. Speed/Front-End/SPRITING @nicholastott Image spriting HTTP/ 1.1 still beat HTTP/2 in these experiments. Octo: Dec 15 Link
- 16. 03. Speed/Front-End/RAIL @nicholastott RAIL Guideline Response Response <100ms Animation Frame 10ms (scrolling/touch drag) Idle ≒ Use to complete deferred work ≒ Keep pre-load to minimum Load Deliver <1000ms
- 18. 04. Tag Handling @nicholastott Make no assumptions Check if different/dynamic
- 19. @nicholastott 04. Tag Handling ≒ Free Chrome Extension ≒ Analyse and fix ≒ Audit and compare ≒ Navigate to URL ≒ Use dev tools to spoof agent
- 20. @nicholastott 04. Tag Handling/GTM GTM takes tags out of inline code. Speed down = site performance up.
- 22. @nicholastott 20% 05. Structured data Of mobile searches are voice search SEL: May 16 Link
- 23. @nicholastott 05. Structured data ≒ Be top 3 ≒ Answer on the Page ≒ structured data for lists, tables, charts Get into Featured Snippets Featured Snippets :Rob Bucci - STAT star wars cast QUERY
- 24. @nicholastott 06. Service Workers Seek to solve biggest problem no connectivity Replacement to AppCache Browser runs in background separate to web page
- 25. @nicholastott 06. Service Workers SEE Pierre Far Mobile SEO Guide: Link
- 26. @nicholastott 06. Service Workers/More Reading Service Worker API W3C Schools Using Service Workers Mozilla Service Workers: An Introduction - Google
- 27. @nicholastott 07. URL Hierarchy/Ecosystem Mobile Desktop AMP Canonical AMPAlternate Dont Rely on Alternate/Canonical to infer hre鍖ang!
- 28. @nicholastott 08. Content Experience 9.58% Higher bounce rate on mobile DoubleClick: SEP. 16
- 29. @nicholastott 08. Content Experience ≒ Use words ef鍖ciently ≒ Natural language helps voice and scan ≒ If not mobile 鍖rst then mobile smart design
- 30. @nicholastott needs to provide the user with journey(s) and functionality to complete their priority tasks. 09. Journey Experience Think With Google
- 31. 09. Journey Experience @nicholastott Simple UX review and scoring system for top revenue driving landing pages/ templates if wide-range ecommerce
- 32. Appendix: Ten Things Were checking 01. Mobile Handling 02. HTTP/2 03. Front End Optimisation 04. Tag Management 05. Structured Data 06. Service Workers 07. URL Hierarchy/Rel 08. Content Experience 09. Journey Experience
- 33. Armageddon Lost in Space Deep Impact Sphere Star Trek Insurrection Appendix: Films of 1998 Thanks for listening: Nichola Stott, theMediaFlow, Opus House Stables, Herriard, +44(0)1256 384890