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Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com 
The Curriculum and 
Contents
Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com 
!! Module 1: Technical SEO 
Module 1 - Training: 
How to Assess Search Friendliness 
(aka, Technical SEO) 
! 
Module 2  Look Over My Shoulder:! 
Watch me conduct technical SEO 
audit (aka, Technical SEO) 
! 
Resources: 
 SEO Audit Checklist 
+ Detailed step-by-step process 
! 
Bonus resource for those who qualify: 
 Technical SEO Audit Template 
Enjoy .doc files and license 
to make the resources your own
Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com 
Module 2: Keyword Research  Strategy 
Module 3 - Training: 
How to define keywords to target; 
How to define a keyword targeting 
strategy 
! 
Module 4  Look Over My Shoulder:! 
Watch me do keyword research and 
brainstorm a keyword targeting 
strategy 
! 
Resources: 
 SEO Keyword Research Checklist 
+ Detailed step-by-step process 
Bonus resources for those who qualify: 
 Keyword-to-Page Map Template 
 Keyword Targeting Brainstorm 
Mindmap Template 
Enjoy .doc and .xls files and license 
to make the resources your own
Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com 
the Excel template was  
added to our procedures and  
now drives our Content 
strategy Process. 
Course attendee, owner of a marketing firm
Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com 
Module 4: Content Optimization 
Module 5 - Training: 
How to optimize content in a way 
that sounds great and converts 
! 
Module 6  Look Over My Shoulder:! 
Watch me do content optimization 
in a way that converts and targets 
the search tail terms 
Resource: 
 Content Optimization Checklist 
+ Detailed step-by-step process 
Enjoy .doc file and license 
to make the resources your own
Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com 
Module 5: Link Building 
Module 7 - Training: 
Internal and external link building 
tactics 
! 
Module 8  Look Over My Shoulder:! 
Watch me brainstorm a link building 
campaign 
Resource: 
 SEO Link Building Options Menu 
+ Detailed step-by-step process 
Bonus resources for those who qualify: 
 Link Building Strategy Template 
Enjoy .doc file and license 
to make the resources your own
Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com 
Module 6: Social Media for SEO 
Module 9 - Training: 
How to leverage social media 
activity to boost SEO rankings 
! 
Module 10  Look Over My Shoulder:! 
Watch me evaluate social media 
activity for SEO impact 
Resource: 
 Social Media SEO Checklist 
+ Detailed step-by-step process 
Bonus resources for those who qualify: 
 Social Media for SEO Audit 
Enjoy .doc file and license 
to make the resources your own
Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com 
Module 7: SEO User Experience 
Module 11 - Training: 
What search engines care about 
when it comes to website usability 
! 
Module 12  Look Over My Shoulder:! 
Watch me evaluate a website for 
website usability 
Resources: 
 SEO User Experience Checklist 
+ Detailed step-by-step process 
Bonus resources for those who qualify: 
 SEO Usability Assessment Template 
Enjoy .doc file and license 
to make the resources your own
Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com 
Module 8: SEO Reporting 
Module 13 - Training: 
What to report on each month for 
SEO 
! 
Resources: 
 SEO Reporting Checklist 
+ Detailed step-by-step process 
Bonus resources for those who qualify: 
 SEO Reporting Template 
Enjoy .doc and .xls files and license 
to make the resources your own
Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com 
Bonuses
Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com 
Templates + License to Customize and use  
on Client Projects 
Technical SEO Audit 
SEO Usability Assessment 
Social Media for SEO Audit 
SEO Reporting Template 
Link Building Roadmap and 
Strategy Template
Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com 
Course Recap
Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com 
What it would cost you: 
13 Training and Watch-Me-Do-it Modules 
8 Weeks of Live QA Call Recordings 
2 live QA calls during catch-up week 
2 ask me anything about how I run my business call recordings 
7 checklists + detailed step-by-step process 
Value 
$35,000 
$15,000 
$1,000 
$2,000 
$10,000 
It would cost you: $63,000
Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com 
What the Bonuses Would Cost You 
Plus, a license 
to use on 
client projects 
SEO Audit Template 
SEO Usability Assessment Template 
Social Media and SEO Audit 
SEO Reporting template 
Link Building Roadmap Strategy Template 
$8,000 
$3,000 
$6,000 
$6,000 
$8.000 
It would cost you: $31,000

More Related Content

SEO Consulting in a Box - Contents & Curriculum

  • 1. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com The Curriculum and Contents
  • 2. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com !! Module 1: Technical SEO Module 1 - Training: How to Assess Search Friendliness (aka, Technical SEO) ! Module 2 Look Over My Shoulder:! Watch me conduct technical SEO audit (aka, Technical SEO) ! Resources: SEO Audit Checklist + Detailed step-by-step process ! Bonus resource for those who qualify: Technical SEO Audit Template Enjoy .doc files and license to make the resources your own
  • 3. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com Module 2: Keyword Research Strategy Module 3 - Training: How to define keywords to target; How to define a keyword targeting strategy ! Module 4 Look Over My Shoulder:! Watch me do keyword research and brainstorm a keyword targeting strategy ! Resources: SEO Keyword Research Checklist + Detailed step-by-step process Bonus resources for those who qualify: Keyword-to-Page Map Template Keyword Targeting Brainstorm Mindmap Template Enjoy .doc and .xls files and license to make the resources your own
  • 4. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com the Excel template was added to our procedures and now drives our Content strategy Process. Course attendee, owner of a marketing firm
  • 5. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com Module 4: Content Optimization Module 5 - Training: How to optimize content in a way that sounds great and converts ! Module 6 Look Over My Shoulder:! Watch me do content optimization in a way that converts and targets the search tail terms Resource: Content Optimization Checklist + Detailed step-by-step process Enjoy .doc file and license to make the resources your own
  • 6. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com Module 5: Link Building Module 7 - Training: Internal and external link building tactics ! Module 8 Look Over My Shoulder:! Watch me brainstorm a link building campaign Resource: SEO Link Building Options Menu + Detailed step-by-step process Bonus resources for those who qualify: Link Building Strategy Template Enjoy .doc file and license to make the resources your own
  • 7. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com Module 6: Social Media for SEO Module 9 - Training: How to leverage social media activity to boost SEO rankings ! Module 10 Look Over My Shoulder:! Watch me evaluate social media activity for SEO impact Resource: Social Media SEO Checklist + Detailed step-by-step process Bonus resources for those who qualify: Social Media for SEO Audit Enjoy .doc file and license to make the resources your own
  • 8. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com Module 7: SEO User Experience Module 11 - Training: What search engines care about when it comes to website usability ! Module 12 Look Over My Shoulder:! Watch me evaluate a website for website usability Resources: SEO User Experience Checklist + Detailed step-by-step process Bonus resources for those who qualify: SEO Usability Assessment Template Enjoy .doc file and license to make the resources your own
  • 9. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com Module 8: SEO Reporting Module 13 - Training: What to report on each month for SEO ! Resources: SEO Reporting Checklist + Detailed step-by-step process Bonus resources for those who qualify: SEO Reporting Template Enjoy .doc and .xls files and license to make the resources your own
  • 10. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com Bonuses
  • 11. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com Templates + License to Customize and use on Client Projects Technical SEO Audit SEO Usability Assessment Social Media for SEO Audit SEO Reporting Template Link Building Roadmap and Strategy Template
  • 12. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com Course Recap
  • 13. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com What it would cost you: 13 Training and Watch-Me-Do-it Modules 8 Weeks of Live QA Call Recordings 2 live QA calls during catch-up week 2 ask me anything about how I run my business call recordings 7 checklists + detailed step-by-step process Value $35,000 $15,000 $1,000 $2,000 $10,000 It would cost you: $63,000
  • 14. Created by Jessica SEO Consulting In-a-Box Bowman, SEOinhouse.com What the Bonuses Would Cost You Plus, a license to use on client projects SEO Audit Template SEO Usability Assessment Template Social Media and SEO Audit SEO Reporting template Link Building Roadmap Strategy Template $8,000 $3,000 $6,000 $6,000 $8.000 It would cost you: $31,000