This document provides tips for improving search engine visibility in 1025 easy to moderately easy steps. It outlines five rules for search engine optimization (SEO) in 2014: 1) Make the site relevant by using keywords in titles, text, and meta descriptions and ensuring body text describes the content. 2) Make the site authoritative by getting links from authoritative and relevant sites using similar but not cloned anchor text. 3) Make the site localized by optimizing the Google local page, local citations, local links, and contact page. 4) Make the site popular by driving traffic to your site. 5) Avoid spam such as keyword stuffing, link spamming, duplicate content, interlinking, portal making, and ghosting.
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Seo for 2014
1. H O W T O I M P R O V E Y O U R S E A R C H E N G I N E
V I S I B I L I T Y I N 1 0 2 5 E A S Y M O D E R A T E L Y
E A S Y S T E P S
SEO FOR 2014
3. Making your site RELEVANT
Keywords
in title
and text
proper keyword density
and good meta
descriptions.
Body text
describes
content
Should include phrases
you expect searchers to
use
Well
organized
content
Try to aim for one main
idea on each page. For
instance Tennis Shoes and
Dress Shoes should be two
pages rather than one.
8. AVOID SPAM
KEYWORD STUFFING
(using keywords in a repetitive
and unnatural manner)
LINK SPAMMING
(links from low quality
Or irrelevant sites)
DUPLICATE CONTENT
(copying content from
existing sites)
INTERLINKING
(adding links within your site or
between related sites)
PORTAL MAKING
(building pages with
lots of unrelated links)
GHOSTING
(rewriting articles
In an attempt to
avoid content filters)