際際滷

際際滷Share a Scribd company logo

SEO for Stock Agencies and Photographers

P
PhotoShelter, Inc

The document discusses how SEO is important for stock photo websites to succeed in the 21st century. It notes that users now search online through search engines and image searches rather than just browsing websites. The document then covers various on-page and off-page SEO factors that stock photo websites should optimize like keywords, links, social media usage, and analytics to measure results. It emphasizes that while good photos are important, SEO is now essential to get online visibility and drive traffic.

1 of 37
Downloaded 15 times
SEO FOR STOCK Why taking good pictures isnt enough to succeed in the 21st century 1 Sunday, October 17, 2010
SEO doesnt matter to me. I license stock photos. 48.4 million daily newspaper Audit Bureau of Circulation 285 million watch TV monthly Nielsen A2/M2 Three Screen Report 16 billion core search monthly comScore Media Metrix/September 2010 SEO FOR STOCK | OCTOBER 2010 2 Sunday, October 17, 2010
WHERES YOUR WEBSITE? When a user searches for: medical stock images paci鍖c bottlenose dolphin photo environmental stock photos 3 Sunday, October 17, 2010
UNIVERSAL SEARCH & INSTANT SEARCH 4 7 Sunday, October 17, 2010
GOOGLE IMAGES 10 5 Sunday, October 17, 2010
WHERES YOUR WEBSITE? The way we search is ever evolving 6 Sunday, October 17, 2010
WHAT FACTORS AFFECT SEO? Usage 13% Domain On-Page 29% 15% Links 43% Source: Rand Fishkin/SEOMoz.org Sunday, October 17, 2010
WHAT FACTORS AFFECT SEO? Usage 13% Links & Anchor Text On-Page Domain 15% 29% Inbound Links Distance from Trusted Domain PageRank Anchor Text Links 43% The most important factors 8 Sunday, October 17, 2010
WHAT FACTORS AFFECT SEO? Usage 13% Usage & Social Domain On-Page 15% 29% Time on site Bounce rate Historical clicks Links Social Graph 43% Of increasing importance 9 Sunday, October 17, 2010
WHAT FACTORS AFFECT SEO? Usage 13% On-Page Factors On-Page Domain 15% 29% Page Titles Meta Desc Descriptive URL Links ALT data 43% You can do it! 10 Sunday, October 17, 2010
PAGE TITLES & META DESCRIPTION 11 13 Sunday, October 17, 2010
PAGE TITLES & META DESCRIPTION 12 14 Sunday, October 17, 2010
PAGE TITLES & META DESCRIPTION 13 15 Sunday, October 17, 2010
PAGE TITLES & META DESCRIPTION 14 16 Sunday, October 17, 2010
KEYWORDS, CAPTIONS, ETC 15 17 Sunday, October 17, 2010
KEYWORDS, CAPTIONS, ETC 16 18 Sunday, October 17, 2010
KEYWORDS, CAPTIONS, ETC 17 19 Sunday, October 17, 2010
ON-PAGE RECAP Unique page titles and meta descriptions on every page Keywords/captions and other textual data where possible ALT attributes in our images Publish as many pages of content as possible Publish regularly Publish a sitemap to your pages and images 18 20 Sunday, October 17, 2010
BUILD LINKS You MUST build links to get SEO juice. Link to yourself: Build a blog Join trade and community sites Get others to link to you: Photograph compelling material Guest write articles on other sites Use social media 19 24 Sunday, October 17, 2010
CONSIDER A BLOG Not an online journal An SEO machine Dont forget anchor text Create compelling content regularly Beneficial even if no one is reading 20 26 Sunday, October 17, 2010
21 28 Sunday, October 17, 2010
CELLULAR OBSCURA 22 29 Sunday, October 17, 2010
USE SOCIAL MEDIA Is Twitter viable for selling stock? Is a Facebook fanpage viable for stock? 23 26 Sunday, October 17, 2010
USE SOCIAL MEDIA A generation that grew up with Facebook is now buying images. What is the expectation of that cohort? 24 26 Sunday, October 17, 2010
DONT BE THE NEEDLE IN THE HAYSTACK Increase your online footprint Publish more pages of content Publish on more websites 25 26 Sunday, October 17, 2010
BIG FOOTPRINT HELPS BRAND MANAGEMENT 26 27 Sunday, October 17, 2010
HOW AM I DOING RIGHT NOW? Go to Grader.com Run the Website Grader to get an SEO grade with suggestions on improvement 27 30 Sunday, October 17, 2010
CONTENT MATTERS Create a keyword hitlist of 20-50 words that you want to rank for Compare this to the Adwords Keyword Tool to refine the list Run searches against the terms in your list to assess the competition Run a backlink analysis so that you can understand which terms are attainable 28 30 Sunday, October 17, 2010
GOOGLE ADWORDS KEYWORD TOOL https://adwords.google.com/select/KeywordToolExternal 29 31 Sunday, October 17, 2010
SEARCH YOUR KEYWORDS 30 32 Sunday, October 17, 2010
MAJESTIC SEO v 31 33 Sunday, October 17, 2010
Dont take my word for it. Measure your own success. PHOTOGRAPHY WEBSITES: SEO & WHY IT MATTERS | PHOTOSHELTER RESEARCH 2009 | 32 Sunday, October 17, 2010
GOOGLE ANALYTICS www.google.com/analytics 33 Sunday, October 17, 2010
GAUGING YOUR RESULTS Google Analytics can tell you if SEO is working. % of traffic from search engine. # of keywords driving search traffic. 34 36 Sunday, October 17, 2010
SEO IS REAL If your website and marketing efforts dont include SEO, youre missing free traffic Effective SEO results in real sales and revenue SEO is a long-term commitment, so start today! 35 37 Sunday, October 17, 2010
GET THE KIT photoshelter.com/mkt/research 36 38 Sunday, October 17, 2010
WHATS PHOTOSHELTER? Websites and tools for serious photographers Automates many of the on-page SEO factors Easily integrate Google Analytics E-commerce, high-res downloads, private galleries, and much more Used by over 65,000 photographers worldwide Try it for $1 for 14 days! 37 39 Sunday, October 17, 2010

More Related Content

SEO for Stock Agencies and Photographers

  • 1. SEO FOR STOCK Why taking good pictures isnt enough to succeed in the 21st century 1 Sunday, October 17, 2010
  • 2. SEO doesnt matter to me. I license stock photos. 48.4 million daily newspaper Audit Bureau of Circulation 285 million watch TV monthly Nielsen A2/M2 Three Screen Report 16 billion core search monthly comScore Media Metrix/September 2010 SEO FOR STOCK | OCTOBER 2010 2 Sunday, October 17, 2010
  • 3. WHERES YOUR WEBSITE? When a user searches for: medical stock images paci鍖c bottlenose dolphin photo environmental stock photos 3 Sunday, October 17, 2010
  • 4. UNIVERSAL SEARCH & INSTANT SEARCH 4 7 Sunday, October 17, 2010
  • 5. GOOGLE IMAGES 10 5 Sunday, October 17, 2010
  • 6. WHERES YOUR WEBSITE? The way we search is ever evolving 6 Sunday, October 17, 2010
  • 7. WHAT FACTORS AFFECT SEO? Usage 13% Domain On-Page 29% 15% Links 43% Source: Rand Fishkin/SEOMoz.org Sunday, October 17, 2010
  • 8. WHAT FACTORS AFFECT SEO? Usage 13% Links & Anchor Text On-Page Domain 15% 29% Inbound Links Distance from Trusted Domain PageRank Anchor Text Links 43% The most important factors 8 Sunday, October 17, 2010
  • 9. WHAT FACTORS AFFECT SEO? Usage 13% Usage & Social Domain On-Page 15% 29% Time on site Bounce rate Historical clicks Links Social Graph 43% Of increasing importance 9 Sunday, October 17, 2010
  • 10. WHAT FACTORS AFFECT SEO? Usage 13% On-Page Factors On-Page Domain 15% 29% Page Titles Meta Desc Descriptive URL Links ALT data 43% You can do it! 10 Sunday, October 17, 2010
  • 11. PAGE TITLES & META DESCRIPTION 11 13 Sunday, October 17, 2010
  • 12. PAGE TITLES & META DESCRIPTION 12 14 Sunday, October 17, 2010
  • 13. PAGE TITLES & META DESCRIPTION 13 15 Sunday, October 17, 2010
  • 14. PAGE TITLES & META DESCRIPTION 14 16 Sunday, October 17, 2010
  • 15. KEYWORDS, CAPTIONS, ETC 15 17 Sunday, October 17, 2010
  • 16. KEYWORDS, CAPTIONS, ETC 16 18 Sunday, October 17, 2010
  • 17. KEYWORDS, CAPTIONS, ETC 17 19 Sunday, October 17, 2010
  • 18. ON-PAGE RECAP Unique page titles and meta descriptions on every page Keywords/captions and other textual data where possible ALT attributes in our images Publish as many pages of content as possible Publish regularly Publish a sitemap to your pages and images 18 20 Sunday, October 17, 2010
  • 19. BUILD LINKS You MUST build links to get SEO juice. Link to yourself: Build a blog Join trade and community sites Get others to link to you: Photograph compelling material Guest write articles on other sites Use social media 19 24 Sunday, October 17, 2010
  • 20. CONSIDER A BLOG Not an online journal An SEO machine Dont forget anchor text Create compelling content regularly Beneficial even if no one is reading 20 26 Sunday, October 17, 2010
  • 21. 21 28 Sunday, October 17, 2010
  • 22. CELLULAR OBSCURA 22 29 Sunday, October 17, 2010
  • 23. USE SOCIAL MEDIA Is Twitter viable for selling stock? Is a Facebook fanpage viable for stock? 23 26 Sunday, October 17, 2010
  • 24. USE SOCIAL MEDIA A generation that grew up with Facebook is now buying images. What is the expectation of that cohort? 24 26 Sunday, October 17, 2010
  • 25. DONT BE THE NEEDLE IN THE HAYSTACK Increase your online footprint Publish more pages of content Publish on more websites 25 26 Sunday, October 17, 2010
  • 26. BIG FOOTPRINT HELPS BRAND MANAGEMENT 26 27 Sunday, October 17, 2010
  • 27. HOW AM I DOING RIGHT NOW? Go to Grader.com Run the Website Grader to get an SEO grade with suggestions on improvement 27 30 Sunday, October 17, 2010
  • 28. CONTENT MATTERS Create a keyword hitlist of 20-50 words that you want to rank for Compare this to the Adwords Keyword Tool to refine the list Run searches against the terms in your list to assess the competition Run a backlink analysis so that you can understand which terms are attainable 28 30 Sunday, October 17, 2010
  • 29. GOOGLE ADWORDS KEYWORD TOOL https://adwords.google.com/select/KeywordToolExternal 29 31 Sunday, October 17, 2010
  • 30. SEARCH YOUR KEYWORDS 30 32 Sunday, October 17, 2010
  • 31. MAJESTIC SEO v 31 33 Sunday, October 17, 2010
  • 32. Dont take my word for it. Measure your own success. PHOTOGRAPHY WEBSITES: SEO & WHY IT MATTERS | PHOTOSHELTER RESEARCH 2009 | 32 Sunday, October 17, 2010
  • 33. GOOGLE ANALYTICS www.google.com/analytics 33 Sunday, October 17, 2010
  • 34. GAUGING YOUR RESULTS Google Analytics can tell you if SEO is working. % of traffic from search engine. # of keywords driving search traffic. 34 36 Sunday, October 17, 2010
  • 35. SEO IS REAL If your website and marketing efforts dont include SEO, youre missing free traffic Effective SEO results in real sales and revenue SEO is a long-term commitment, so start today! 35 37 Sunday, October 17, 2010
  • 36. GET THE KIT photoshelter.com/mkt/research 36 38 Sunday, October 17, 2010
  • 37. WHATS PHOTOSHELTER? Websites and tools for serious photographers Automates many of the on-page SEO factors Easily integrate Google Analytics E-commerce, high-res downloads, private galleries, and much more Used by over 65,000 photographers worldwide Try it for $1 for 14 days! 37 39 Sunday, October 17, 2010