Seo Mimec Bocconi - Ale Agostini
0 likes628 views
Bruce Clay is a digital marketing consultancy that specializes in SEO, PPC, analytics, and design. It was founded in 1996 and has international offices across several countries. The document discusses how Google has become the dominant search engine worldwide and an essential marketing tool. It also outlines strategies for organic ranking, paid ads, and branding on Google to help grow businesses domestically and internationally.
Seo Mimec Bocconi - Ale Agostini
- 1. Ale Agostini AleAgostini.com Al A ti i Grow Your Business with Search Engines Marketing Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
- 2. 19 Corporate Background Bruce Clay is a Digital Marketing Optimizer consultancy specializing in p y p g organic Search Engine Optimization (SEO) , Pay-per-Click (PPC), Analytics, SEO Web Architecture/Design and W b A hit t /D i d Conversion. The company started in 1996 and it has International Offices in USA, Italy, Switzerland, South Africa, India, Japan, Brazil and Australia. Internet Marketing & Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com (866) 517-1900 www.BruceClay.it Website Promotion
- 3. 3 Our Digital Marketing Partners http://searchmarketingexpo.com/west/workshops Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
- 4. 4 Our Digital Marketing Partners http://www.searchenginestrategies.com/newyork/trainingbruceclay.php Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
- 5. Global Integrated Media Company owned by Rupert Murdoch Internet Marketing & Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com (866) 517-1900 www.BruceClay.it Website Promotion 5
- 6. N News C Corp. R Revenues 2005 2010 2005>2010 (Mio USD) News Corporation (NWS) 35.000 30.000 30 000 25.000 20.000 20 000 News Corporation 15.000 (NWS) 10 000 10.000 5.000 0 2005 2006 2007 2008 2009 2010 Revenue in MIO usd Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
- 7. Leading Search Engine Named Google Internet Marketing & Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com (866) 517-1900 www.BruceClay.it Website Promotion 7
- 8. G Google VS N l News C Corp. R Revenues 2005 2010 2005>2010 (Mio USD) 35.000 35 000 30.000 25.000 20.000 Google Inc 15.000 News Corporation (NWS) 10.000 5.000 0 2005 2006 2007 2008 2009 2010 Revenue in MIO usd Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
- 9. Where does Google makes its living ? Source: Google January 2011 Internet Marketing & Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com (866) 517-1900 www.BruceClay.it Website Promotion 9
- 10. Sponsored/Paid Ranking ( G S d/P id R ki Google Ad l Adwords) Adwords) d Internet Marketing & Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com (866) 517-1900 www.BruceClay.it Website Promotion 10
- 11. 2 S EARCH E NGINE R ELATIONSHIP C HART速 Internet Marketing & Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com (866) 517-1900 www.BruceClay.it Website Promotion
- 12. 3 S EARCH E NGINE R ELATIONSHIP C HART速 Internet Marketing & Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com (866) 517-1900 www.BruceClay.it Website Promotion
- 13. 13 Google: O M k i tool to reach N markets G l One Marketing l h k QuotediMercatoGoogleneivaripaesi Marzo2011* Quote di Mercato Google nei vari paesi Marzo 2011* Internet Marketing & Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com (866) 517-1900 www.BruceClay.it Website Promotion
- 14. 14 http://www.youtube.com/watch?v=uFzoM59bIQ8 HOW DOES GOOGLE ADWORDS WORKS Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
- 15. Organic R ki O i Ranking: if you are relevant > you are visible l i ibl Internet Marketing & Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com (866) 517-1900 www.BruceClay.it Website Promotion 15
- 16. <description <title> > Internet Marketing & Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com (866) 517-1900 www.BruceClay.it Website Promotion
- 17. Why SEO ? The goals of most SEO programs is to assist clients in their internet marketing efforts: Ranking (everybody wants to be in page 1) Highly Targeted Traffic Conversion and Revenue Reputation Branding Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
- 18. Why Page 1 matters Click Through Rate by Position in Google: g y g 78 % of all clicks are organic Position 1 gets +/- 42% of all clicks Top 4 positions get 68% of all Clicks The only time People go over page 1, is when they search their own content h h h h i Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
- 19. DOES GOOGLE INDEX IMAGES?VIDEOS? Internet Marketing & Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com (866) 517-1900 www.BruceClay.it Website Promotion
- 20. Universal Search increases SEO complexity Universal Search (Images, News, Video, Maps, etc) is i BIG and makes SEO t d k tougher h Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
- 21. DOES GOOGLE KNOWS WHEN YOU SEARCH Internet Marketing & Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com (866) 517-1900 www.BruceClay.it Website Promotion
- 22. Focus on Google Focus on Google: g Google is market leader in Italy with more than 90% of share Google has at least 64% of market share in all biggest world economy ( expect China & Russia) What is the most searched word in Bing and Yahoo? Y h ? . Keep in mind that Your brand is what is shown by Google in page 1, NOT what you say it is Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
- 23. Branding on Google Instant Search for ENEL Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
- 24. Branding on Google Blue Chip Company Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it
- 25. SUM-UP SUM UP GOOGLE HAS BECOME A MUST MARKETING TOOL FOR ANY SMART COMPANY IF YOU TAKE ADVANTAGE OF GOOGLE GLOBAL REACH, YOU CAN GROW YOUR DOMESTIC & REACH INTERNATIONAL BUSINESS ! IF YOUD LIKE WORKING IN SEARCH MARKETING ENGINE IN ITALY OR ABROAD CONTACT ME! Internet Marketing & Internet Marketing Optimisation 息 2011 Bruce Clay ILS All Rights Reserved 2009 Clay, Inc. All Rights Reserved www.BruceClay.com (866) 517-1900 www.BruceClay.it Website Promotion