SEO & PPC: a workshop on web visibility
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The document discusses search engine optimization (SEO) and pay-per-click (PPC) advertising. It notes that SEO is slow, inexpensive, and time-consuming, while PPC is fast, expensive, and immediate. It covers topics like on-page and off-page SEO, keyword research, landing pages, and the Google AdWords Keyword Tool. Takeaways include that keywords are keys to success and content is king.
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July 26 @ 6:00 pm - 8:00 pm
Britney MullerOur July Marquee speaker is Britney Muller, SEO & Content Architect at Moz. She is a Minnesota native who relocated to Colorado after graduating from the University of Minnesota and has been working in digital marketing since 2007. Britney now resides in Denver, CO where she began teaching herself code in 2010 and founded Pryde Marketing in 2012. Pryde optimizes businesses online and offline conversion rates through in-depth geo-local target market and customer acquisition research. She also joined Moz in July 2016 and is responsible for managing all on-site SEO, discovering digital opportunities and assisting with overall product strategy. In her spare time, Britney enjoys snowboarding, golf, cross-country skiing, reading, knitting and spending time with friends and family in her spare time. But if we’re being honest, she truly loves playing around with APIs, scraping data, reverse engineering websites, and getting better at python, javascript and Ruby in her spare time as well.
Motto: If you aren’t living on the edge, you’re taking up too much space.
Session Details:
Whether you solely rely on Google or not, the future of search engines will play a huge part of your marketing plans. As Google and Bing look to continuously improve their customer experience, you too must continue to stay current on updates, research your competitors and test your strategies. Do that and you’ll make it through. Attendees will walk away with specific insights they can take back and immediately apply to their everyday work.
In this session Britney will uncover:
Where Search is today
Where Search is going
How to prepare for the future (complete with executable takeaways).
And much more
Recommended for: Businesses, marketing professionals and agencies with an intermediate to advanced level of SEO and digital marketing knowledge.The Future Of SEO
The Future Of SEOBritney Muller
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The document discusses search engine optimization (SEO) best practices. It covers four main topics: 1) the current state of search and major ranking factors, 2) the future of search including featured snippets and progressive web apps, 3) ways to increase ROI by targeting opportunity gaps, and 4) tools for discovering online opportunities like keyword research. The document emphasizes optimizing for user intent, researching SERP features, comparing pages to competitors, and refurbishing top content.Week 12 - Search Engine Optimization
Week 12 - Search Engine Optimizationhenri_makembe
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The document provides instructions and requirements for a final project in a Web Content Management Systems and Strategy class. Students must create an original WordPress theme that includes specific elements like widgets, custom post types, and templates. It also covers topics for the next class on search engine optimization (SEO), including on-page optimization techniques like site architecture, keywords, meta tags and content; and off-page factors like links and WordPress SEO plugins. Resources for further SEO learning are provided.Optimization advice-for-watertownbuysellgold-com-just-sell-gold
Optimization advice-for-watertownbuysellgold-com-just-sell-goldBrian Bateman
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This document provides a competitive analysis for the website watertownbuysellgold.com and its ranking for the search term "Sell Gold". It analyzes the website and its top 10 competitors on Google across various SEO ranking factors. The analysis found that watertownbuysellgold.com meets only 48% of the requirements for a top 10 ranking. It provides statistics on the website's performance and gives recommendations on improving factors like keyword optimization, backlinks, and social media mentions.SEO proposal 
SEO proposal AakritiAggarwal13
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This document provides an SEO proposal and services from a Delhi-based IT company. It outlines their expertise in SEO, web development, and advertising. The proposal describes performing on-page and off-page optimization activities like keyword research, link building, social media promotion, and audits. Prices for silver, gold, and platinum packages ranging from Rs. 7,500 to Rs. 20,000 are listed along with the included tasks and number of keywords targeted for each level. Website designing services are also proposed which include structure, optimization, and page creation.Kevin Indig - Advanced Search Summit Napa 2019
Kevin Indig - Advanced Search Summit Napa 2019Digital Marketers Organization
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The document discusses internal linking strategies for websites. It suggests measuring true internal page authority using metrics like PageRank, CheiRank, and crawl frequency. Sites should consider whether a centralized or decentralized internal linking structure is best based on their goals and content type. Balancing PageRank and CheiRank is most important for centralized sites, while decentralized sites can focus more on authority for specific landing pages.Advanced Search Summit Napa - Internal Linking on Steroid - Kevin Indig
Advanced Search Summit Napa - Internal Linking on Steroid - Kevin IndigKevin Indig
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1) Internal linking can improve PageRank and CheiRank scores by strategically linking pages within a site and between different sites. 2) There are benefits to both centralized and decentralized internal linking structures, depending on the type of website. 3) When optimizing internal linking, companies should consider the balance and focus of PageRank and CheiRank based on their business goals and site architecture.LinkResearchTools Kurucusu Christoph Cemper Sunumu - SEOzone 2014
LinkResearchTools Kurucusu Christoph Cemper Sunumu - SEOzone 2014Dogan Akdag
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Cemper, sektöre SEO ve backlink inşaa elemanı olarak 2003 yılında başladı; ve 2006'dan beridir kendi kullanımı için SEO yazılımları geliştirdi. 2009 yılında Dünya genelinde en yaygın olarak kullanılan backlink araçlarından biri olan Link Research Tools'u SaaS modeli ile hayata geçirdi.
SEOzone 2014 sunumunun çok benzerine buradan ulaşabilirsiniz.Christoph Cemper - Advanced Link Audit & Google Updates
Christoph Cemper - Advanced Link Audit & Google UpdatesWebrazzi
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This document discusses search engine optimization (SEO) and recovering from Google algorithm updates like Penguin that aim to combat spammy links. It introduces Christoph Cemper, founder of LinkResearchTools, which offers SEO tools to help with link audits, penalty recovery, and protection against future updates. The document emphasizes that SEO requires ongoing work like regular link audits, disavowing risky links, and adding new content to stay relevant and protected from algorithms. It also warns against risky linking practices like buying or exchanging links that could appear unnatural or spammy.SEO Challenges in 2013 by Navneet Kaushal
SEO Challenges in 2013 by Navneet KaushalNavneet Kaushal
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Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour BangaloreOptimize your Content - SEO Your Site
Optimize your Content - SEO Your SiteCaitlin Jeansonne
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Optimize your content as you add it p tips and checklists for Video, Press Releases, Blog Posts, Job Listings, etc.More from Andrea Spila (20)
Presentazione unilingue bologna 14 06-19
Presentazione unilingue bologna 14 06-19Andrea Spila
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Dalla traduzione alla consulenza: servizi linguistici avanzati per il web multilingue
La giornata di un traduttore
La giornata di un traduttoreAndrea Spila
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The document summarizes quotes from notable figures about various topics such as work, technology, business, communication, and humanity. It begins with a quote from William H. McRaven about making your bed to change the world. Next is a quote from Alfred Nobel about working from home everywhere. Further quotes discuss how great things in business are done by teams, Steve Jobs' philosophy of staying hungry and foolish, the importance of continuity on social media, and a prediction that the only work left for humans will be work that must be done beautifully rather than efficiently. The document concludes by posing the question of finding one's passion to address the world's biggest needs.
SEO E PPC - Master in Linguaggi del Turismo - Univ. Roma 3
SEO E PPC - Master in Linguaggi del Turismo - Univ. Roma 3Andrea Spila
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Introduzione alle tecniche SEO e PPC per il web marketing delle strutture turistiche e ricettiveSocial Media Marketing (terza parte)
Social Media Marketing (terza parte)Andrea Spila
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Terza parte del seminario sul Social Media Marketing (tenuto a Pisa per STL il 5 maggio 2012)Tradurre e scrivere per il web (seconda parte)
Tradurre e scrivere per il web (seconda parte)Andrea Spila
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Milano, 30/03/2012
Seminario organizzato per Trans-edit Group sulla traduzione e redazione di pagine web in formato HTML
Tradurre e scrivere per il web (prima parte)
Tradurre e scrivere per il web (prima parte)Andrea Spila
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Milano, 30/03/2012
Seminario organizzato per Trans-edit Group sulla traduzione e redazione di pagine web in formato HTML
SEO e PPC per traduttori: come farsi pubblicità sul web - Prima parte (SEO)
SEO e PPC per traduttori: come farsi pubblicità sul web - Prima parte (SEO)Andrea Spila
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Prima parte del seminario dedicato alla pubblicità sui motori di ricerca. Realizzato per proz.com.Motori di ricerca, SEO e PPC per traduttori e interpreti. Come farsi pubblici...
Motori di ricerca, SEO e PPC per traduttori e interpreti. Come farsi pubblici...Andrea Spila
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Il seminario è rivolto ai traduttori ed interpreti che hanno un proprio sito professionale (o intendono crearne uno nel prossimo futuro) e che desiderano conoscere le tecniche e gli strumenti per migliorare la propria visibilità sul web, ottenendo un posizionamento naturale migliore sui motori di ricerca o promuovendosi tramite annunci a pagamento con campagne pubblicitarie mirate, con investimenti estremamente ridotti. Il seminario può inoltre offrire nozioni utili per tutti i traduttori e interpreti che intendano migliorare le proprie competenze di traduzione per il web (servizi SEO e PPC per i propri clienti). Scrivere una guida di stile
Scrivere una guida di stileAndrea Spila
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Laboratorio dedicato alla creazione di una guida di stile per i siti delle biblioteche dell'università di Modena e Reggio EmiliaScrittura multilivello
Scrittura multilivelloAndrea Spila
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Tecniche di scrittura multilivello Scrivere sul web per lettori con diversi livelli di interesseElementi di SEO
Elementi di SEOAndrea Spila
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Principali nozioni di SEO (ottimizzazione per i motori di ricerca) utili per migliorare l'indicizzazioneHtml per traduttori
Html per traduttoriAndrea Spila
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Introduzione ai principali elementi dell'HTML. Pensata per aiutare i traduttori a orientarsi nel codice delle pagine HTML. Ma anche per cercare di spiegare perché "il codice è poesia".Web writing per traduttori
Web writing per traduttoriAndrea Spila
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Scrivere e tradurre testi per il web pensando ai lettori ma anche ai motori di ricerca. Usabilità e trovabilità dei contenuti web.Web writing per bibliotecari
Web writing per bibliotecariAndrea Spila
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Introduzione al web writing per i bibliotecari dell'università di Modena e Reggio Emilia
Comunicare su Facebook in biblioteca
Comunicare su Facebook in bibliotecaAndrea Spila
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Presentazione per il corso in Scrittura e comunicazione web per i bibliotecari dell'università di Modena e Reggio Emilia.Html for translators
Html for translatorsAndrea Spila
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The document provides an introduction and brief history of HTML and the Internet, describing how HTML evolved from earlier technologies and became the standard language for building web pages. It explains the basic structure and tags of an HTML document, including tags for text formatting, headings, lists, images, tables and hyperlinks. Examples are given of simple HTML code for structuring a basic web page with a title, paragraphs of text and other common elements.SEO & PPC: a workshop on web visibility
- 1. SEO & PPC A workshop on web visibility by Andrea Spila
- 2. It’s all about being here… PPC SEO
- 3. SEO is
- 4. SEO is slow
- 5. SEO is slow inexpensive
- 6. SEO is slow inexpensive time-consuming
- 7. PPC PPC is
- 8. PPC PPC is fast
- 9. PPC PPC is fast expensive
- 10. PPC PPC is fast expensive immediate
- 11. SEO & PPC
- 12. Keyword Research SEO & PPC
- 13. SEO
- 14. On page SEO
- 15. Off page SEO
- 16. On page SEO
- 17. On page SEO 
- 18. On page SEO  
- 19. On page SEO   
- 20. On page SEO    
- 21. On page SEO     
- 22. On page SEO      ïƒ
- 23. On page SEO 
- 24. Off page SEO
- 25. Link-worthy Content Blog posts Articles, white papers, case studies Link libraries Reviews Syndicated content (RSS) User-generated content
- 26. Link Juice
- 27. Let’s check your content!
- 28. PPC
- 29. Keyword Tool Ads ïƒ ïƒ¨ PPC
- 30. Landing page  ïƒ ïƒ ïƒ§ PPC
- 31. AdWords Keyword Tool ïƒ
- 32. My first AdWords campaign!
- 33. Takeaways 2
- 34. Keywords are keys to success
- 35. Content is king!
- 36. Content is queen !
- 37. Credits Cross Country Racing http://www.flickr.com/photos/66176388@N00/2355341780/ Jaguar Mark 2 http://www.flickr.com/photos/ejcallow/4952282402/ Lighthouse at Pigeon Point before the fog http://www.flickr.com/photos/mustafeez27/4020930427 Telescope http://www.flickr.com/photos/ryanwick/3461850112/ Leaf with dew http://www.flickr.com/photos/himenohogosha/4291798759/ Seeing My World Through a Keyhole http://www.flickr.com/photos/katerha/4592429363/ Crowned Princess http://www.flickr.com/photos/vincealongi/249920782
- 38. Thank you for your attention! andrea. spila @gmail.com