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Seo ppt

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Sujeet Bharti
Sujeet Bharti

This document provides an overview of search engine optimization (SEO) best practices. It defines SEO as affecting the visibility of a website in organic search results. It notes that SEO is not just submission to search engines, link building, or off-page work, but requires ongoing quality content, on-page optimization, and social media engagement. The document outlines Google's ranking factors and how search engines work by crawling websites. It emphasizes the importance of publishing informative on-page content, optimizing on-page and off-page elements, and using social media to boost SEO.

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Welcome to Best Practices in SEO SEO Team
What is SEO (Search Engine Optimization)? Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
Now a days what is not SEO? Search Engine Submission only Submit your website to 5,000 search engines An overnight process (typically takes 3-4 months/keywords to show significant results) A one-time process (in many cases requires a continual, long-term focus for best results) Link Building Off Page Works Only
Google Ranking Algorithm 40% - Quality Content and Marketing 15% - Link Popularity of the Specific Page 15% - On-Page Keyword Usage 12% - Social Metrics 8% - Traffic and CTR data 5% - Anchor Text of External Links to the Page 5% - Trust Authority, Hosting Data and Domain
How a search engine works? Search engines use programs called spiders, or bots, to search the internet and document their findings. Spiders firstly go to a webpage and analyze it Goes through the HTML code and categories the most important words (keywords) in the document. It then moves on to any pages that linked from the current page. This is one way how search engines find new pages. It also visits pages that may not be linked by other pages, but were submitted by search engines.
Publish informative Content at WWW Effective SEO On-Page Optimization Off-Page Optimization Social Media Optimization
Presence of Content in a Variety of Ways Use: Blog Posting Article Posting Guest Posting Web Page Creation Press Release Posting Facebook Page Creation
Social Network as a new player Shares Likes Comments Followers Mentions Links Support on Twitter, LinkedIn, and Google+
What an SEO Team Expect From You Clicks, Follows, Reviews from Different IP. Comments on Articles To become a follower Likes on Facebook Click on Links by Searching Articles Articles Review or Comment Following on Twitter, LinkedIn, and Google+
Seo ppt
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Seo ppt

  • 1. Welcome to Best Practices in SEO SEO Team
  • 2. What is SEO (Search Engine Optimization)? Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
  • 3. Now a days what is not SEO? Search Engine Submission only Submit your website to 5,000 search engines An overnight process (typically takes 3-4 months/keywords to show significant results) A one-time process (in many cases requires a continual, long-term focus for best results) Link Building Off Page Works Only
  • 4. Google Ranking Algorithm 40% - Quality Content and Marketing 15% - Link Popularity of the Specific Page 15% - On-Page Keyword Usage 12% - Social Metrics 8% - Traffic and CTR data 5% - Anchor Text of External Links to the Page 5% - Trust Authority, Hosting Data and Domain
  • 5. How a search engine works? Search engines use programs called spiders, or bots, to search the internet and document their findings. Spiders firstly go to a webpage and analyze it Goes through the HTML code and categories the most important words (keywords) in the document. It then moves on to any pages that linked from the current page. This is one way how search engines find new pages. It also visits pages that may not be linked by other pages, but were submitted by search engines.
  • 6. Publish informative Content at WWW Effective SEO On-Page Optimization Off-Page Optimization Social Media Optimization
  • 7. Presence of Content in a Variety of Ways Use: Blog Posting Article Posting Guest Posting Web Page Creation Press Release Posting Facebook Page Creation
  • 8. Social Network as a new player Shares Likes Comments Followers Mentions Links Support on Twitter, LinkedIn, and Google+
  • 9. What an SEO Team Expect From You Clicks, Follows, Reviews from Different IP. Comments on Articles To become a follower Likes on Facebook Click on Links by Searching Articles Articles Review or Comment Following on Twitter, LinkedIn, and Google+
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