Search engines are the primary source of traffic for most websites. Search engines work by using web crawlers or spiders to scan the internet, index website content, and display search results according to relevance. The top search engines are Google, Yahoo, MSN, AOL, and Myway. Search engine optimization (SEO) involves on-page techniques like optimizing content, keywords, descriptions and page layout, as well as off-page techniques like link building through blog and article submissions, social networking, and directory submissions to improve a website's visibility in search engine results.
6. What is a Search Engine?
Definition: An internet-based tool that searches an index
of documents for a particular term, phrase or text specified by
the user. Commonly used to refer to large web-based search
engines that search through billions of pages on the internet.
Common Characteristics:
Spider, Indexer, Database, Algorithm
Find matching documents and display them
according to relevance
Frequent updates to documents searched and
ranking algorithm
Strive to produce better, more relevant results
than competitors
12. On Page SEO
on-page optimization is a technique of
seo in which we done on the pages of
the website itself.
In On Page seo design website seo
friendly.
13. Search Engine Optimization
On Page SEO
Design
Page Layout
Navigation
Articles
Keywords- Research
Description
Article Should Be
Optimized
14. OFF Page SEO
off-page optimization is a technique of
seo in which we covers activity that
takes place elsewhere (e.g. link-
building) outside the website.
In the off page seo we doesnt change
the website. We change back linking
options.
15. Search Engine Optimization
OFF Page SEO
Site Submission of Google & Top Search
Engine
Sitemap submission Google webmaster, Bing
Master
Feed submission, Directory Submission
Blog Submission, Article Submission
Social Networking, Social Book marking.