The document summarizes idealabs' trip to London, which included:
1) Visiting Google Campus and meeting with startups to practice pitching, as well as attending a fireside chat.
2) Getting out of the building on the advice of others and visiting local accelerators and VCs like White Bear Yard, IDEO, and Passion Capital.
3) Practicing pitches at Westminster HUB before the final pitch battle at Springboard London.
4) Celebrating afterwards with pizza and beers.
In opdracht van Johan Hermans (Uniway) aan de Ehsal Management School in Brussel.
Groepswerk door: Damien de Moffarts, Dimitri Cleeren, Julien Montes Suarez en Roby Guns.
Ontwikkeling
De Italiaanse keuken blijft populair onder de Nederlanders. Volgens cijfers van het bedrijfschap Horeca en Catering telt Nederland momenteel 1.339 Italiaanse restaurants. Het aantal Italiaanse restaurants is in de afgelopen vijf jaar fors toegenomen met 13,4% van 1.180 bedrijven in 2008 naar 1.339 bedrijven in 2013. Over de afgelopen tien jaar is het aantal Italiaanse restaurants zelfs met 24,3% gestegen. In vergelijking met de totale restaurantsector is het totaal aantal bedrijven over dezelfde periode slechts met 9,1% (10 jaar) en 3,0% (5 jaar) gestegen. Overigens doet de Zuid-Europese keuken het goed in de afgelopen vijf jaar. De groeicijfers liggen nog hoger dan die van de Italiaanse restaurants (Spaans/ Portugees 12,5%, Grieks -0,5%, Overig Zuid-Europees 32,8%; Turks +20%).
Ontwikkelingen
Vanaf 2000 is het aantal Italiaanse restaurants in Nederland toegenomen met 21,4%, van 986 restaurants in 2000 tot 1.197 restaurants in 2009. Deze groei is fors groter dan de ontwikkeling van het totale aanbod restaurants in Nederland, de groei was over dezelfde periode 12,5%.
Van de drie grootste subsectoren in Nederland, de Nederlands-Franse restaurants, Chinees-Indische restaurants en Italiaanse restaurants, is alleen het aanbod Italiaanse restaurants gestegen. De twee grootste subsectoren, de Nederlands-Franse restaurants en Chinees-Indische restaurants zijn beide zelfs in aanbod gedaald, met respectievelijk 4,6% en 5,6%.
De regionale verschillen in Nederland zijn groot. Het aantal Italiaanse restaurants in Overijssel nam de laatste tien jaar toe met 76% (absoluut van 46 naar 81 restaurants). Ook in Flevoland, Limburg en Groningen was sprake van een forse stijging (respectievelijk 66,7%, 38,1% en 36,6%). Zeeland is de enige provincie waar het aantal Italiaanse restaurants afnam. Deze provincie zag het aantal restaurants dalen met 10% (absoluut van 30 naar 27 restaurants).
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3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
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油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
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油
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油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
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油
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油
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油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
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油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
4. Hoe?
algemeen specifiek
brainstorm,
Google Trends,
Google Adwords,
selectie trefwoorden waarbij:
brainstorm = Google Trends = Google Adwords
5. Brainstorm
Algemeen Algemeen (specifiek) Specifiek (Libelle-Lekker)
Italiaanse recepten Voorgerechten:
Italiaanse recepten voorgerechten
Italiaanse voorgerechten
Voorgerechten italiaans
Bekende voorgerechten:
Minestrone
Carpaccio
Tomaat mozarella
Bruschetta
Risotto
Canelloni
Italiaanse gerechten Hoofdgerechten:
Hoofdgerecht italiaanse keuken
Italiaanse recepten hoofdgerechten
Italiaanse hoofdgerechten
Hoofdgerechten italiaans
Bekende hoofdgerechten:
Escalope milanese
Lasagna bolognese
Saltimbocca
Ossobuco
Spaghetti alle vongole
Spaghetto carbonara
Calzone
Pizza hawa樽
Italiaans eten Nagerechten:
Italiaanse recepten dessert
Italiaanse desserten
Italiaanse nagerechten
Italiaans nagerecht recept
Bekende nagerechten:
Tiramisu (staat niet op de site)
Ricotta
Panna cotta (staat niet op de
site)
Zabaione, sabayon(staat niet
op de site)
Canolli (staat niet op de site)
Italiaanse keuken
6. Google Trends (enkele vben)
Trefwoorden uit brainstorm getest in Google Trends
Enkele werden niet teruggevonden:
Hoofdgerecht italiaanse keuken,
Italiaanse recepten hoofdgerechten,
Hoofdgerechten Italiaans, etc.
Voorbeeld:
7. Google Adwords
Alle trefwoorden ingegeven in Google Adwords
Resultaat: alle trefwoorden werden geschikt gevonden!
8. Conclusie
brainstorm = Google Trends = Google Adwords
italiaanse recepten
italiaanse gerechten
italiaans eten
italiaanse keuken
recepten italiaans
recepten italiaanse keuken
italiaanse pasta recepten
pasta recepten
italiaanse pasta
italiaanse gerechten recepten
italiaanse eten
italiaanse recepten voorgerechten
italiaanse voorgerechten
voorgerechten italiaans
italiaanse nagerechten
minestrone
carpaccio
tomaat mozarella
bruschetta
risotto
canelloni
escalope milanese
lasagna bolognese
saltimbocca
ossobuco
tiramisu
ricotta
panna cotta
9. Conclusie: 20 trefwoorden
Populairste trefwoorden in elke categorie!
italiaanse recepten
italiaanse gerechten
italiaans eten
italiaanse keuken
recepten italiaans
recepten italiaanse keuken
italiaanse pasta recepten
pasta recepten
italiaanse pasta
italiaanse gerechten recepten
italiaanse eten
italiaanse recepten voorgerechten
italiaanse voorgerechten
voorgerechten italiaans
italiaanse hoofdgerechten
italiaanse nagerechten
carpaccio
risotto
saltimbocca
tiramisu
13. Title tags
Italiaanse recepten Lekker voor elke dag - Libelle Lekker
Tiramisu Snel & makkelijk Italiaans dessert - Libelle Lekker
14. Meta Descriptions
Kom en ontdek de lekkere Italiaanse gerechten in onze nieuwe
rubriek. Ontdek lekkere en makkelijke recepten die u thuis zelf kan
maken zonder veel moeite.
Tiramisu, een eenvoudig en toch uniek Italiaans dessert waar je
gasten echt van onder de indruk zullen zijn. Ontdek ook onze andere
Italiaanse recepten.
16. Advies navigatie/homepage
Checklist:
unieke paginatitels
weergave content van titel tags in de zoekresultaten
nauwkeurige omschrijving pagina inhoud
korte, beschrijvende titels
makkelijk te begrijpen URL
planning navigatie vanuit hoofdpagina
logische hi谷rarchie
gebruik van tekst bij navigatie
goed leesbare tekst
inhoud sorteren per onderwerp
aparte bestandsnaam per afbeelding
verwijzing E - shop en Libelle magazine
like building
integratie social media
17. Advies navigatie/homepage
implementatie videos:
tutorials,
recepten,
Dagelijkse Kost.
Libelle TV:
verwijzing naar Libelle TV,
15 augustus 2013 via digitale TV (Telenet),
31. Linkbuilding
Motivatie?
PageRank = methode om paginas op internet te ordenen naar belang,
PageRank SOLO website = 4/10
PageRank Libelle Lekker = 5/10
Meeste PageRanks gemiddeld 2/10
gerelateerd aan rubriek Italiaanse recepten,
relevantie,
SOLO website - rubriek Italiaanse recepten,
nr. 1 in gesponsorde zoekresultatenpagina van Google
Website n属 1
33. Linkbuilding
Website n属 3 & n属 4
Werkwijze?
kijken naar concurrente die het goed doet,
koken is in de mode,
Jeroen Meus 辿辿n
Piet Huysentruyt VTM
Motivatie?
zeer populair op TV,
relevant,
Bekendheid,
website handig in gebruik,
PageRank VTM 6/10,
PageRank 辿辿n - 7/10.
34. Linkbuilding
Website n属 5
Werkwijze?
Google Italiaanse recepten of Italiaans koken,
blog van Antoinette Italiaans koken met Antoinette,
Motivatie?
type van Linkbuilding Ge谷ngageerde blogger(s),
PageRank niet zo hoog (2/10),
hoe meer blogs verwijzen naar rubriek Italiaanse recepten van Libelle Lekker
hoe beter de score,
Relevant.
39. Linkbuilding
Website n属 8
Werkwijze?
Google ander keyword cfr. keyword onderzoek,
Italiaanse recepten Yunomi kookcommunity Unilever,
Motivatie?
italiaanse recepten,
hoog in Google 2de plaats niet gesponsorde
zoekresultatenpagina,
Relevant,
PageRank 4/10,
kookcommunity door vrouwen voor vrouwen.
48. Bronnen
Sanoma Magazines Belgium. (2013). Libelle Lekker. Geraadpleegd op
24 februari 2013, via http://www.libelle-lekker.be/.
辿n. (2013). Dagelijkse Kost. Geraadpleegd op 24 februari 2013, via
http://www.een.be.
De Standaard. (19 februari 2013). Libelle krijgt eigen TV zender.
Geraadpleegd op 24 februari 2013, via http://www.standaard.be.
Usability Blog. (2010). 8 tips voor de perfecte title tag. Geraadpleegd
op 19 februari 2012, via http://usability-blog.be/8-tips-title-tag/
Usability Blog. (2010). Title en description tags: de complete gids.
Geraadpleegd op 19 februari 2012, via http://usability-blog.be/8-tips-
title-tag/
Wireframe: https://gomockingbird.com/
#16: Hoe zou je de bestaande homepage en/of algemene navigatie aanpassen om je rubriek de nodige (SEO-)visibiliteit te geven (gesteld dat er geen praktische of technische beperkingen zouden zijn)?
#17: Vraag: Hoe zou je de bestaande homepage en/of algemene navigatie aanpassen om je rubriek de nodige (SEO-)visibiliteit te geven (gesteld dat er geen praktische of technische beperkingen zouden zijn)?
Gebruik van tekst bij navigatie: zoekmachines beter begrijpen/crawlen
#18: Joyce
Implementatie video: zoals dit reeds opgenomen wordt bij de website van Dagelijkse Kost
Online video is een krachtig marketing instrument. Het gebruik van online video (volgens油onderzoek油van het Content Marketing Institute) in B2B Marketing met 12% toegenomen
#20: Nieuwsbrief = een belangrijk contactmoment, dus hoger opnemen op de homepage.
#21: Navigatie: De onderverdeling Nieuws wordt reeds ook al op de hoofdpagina aangehaald. Dit is enkel een herhaling. Dit is een foute benaming. Bij de Nieuws pagina staat recente artikels. Dit vinden wij ook een foute benaming.
#22: Als we op het onderdeel NIEUWS klikken komen we op de volgende website pagina terecht:
#23: MAAR diezelfde inhoud kunnen we ook al terug vinden onderaan op de homepage van Libelle Lekker
#24: NAVIGATIE: Onder de navigatieblokken Recepten Menus Ingredi谷nten Nieuws Forum Shop en App kan men een bijkomende navigatie implementeren.
#26: Bijvoorbeeld: vergeten/grootmoeders groenten vis vlees fruit groenten Grieks Italiaans gevogelte
#27: Toevoeging onderdeel in navigatiebalk: soorten gerechten
