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SEO Præsentation for Dansk Vegetarforening
- 1. SEO (Search Engine Optimization) præsentation for Dansk Vegetarforening Maria Melanie Larsen PR & Fundraising Maria.melanie@gmail.com Tlf. 2712 2703 Feb. 2015
- 2. Maria Melanie Larsen PR & Fundraising Lorrie Walker PR
- 3. SEO handler om at komme op i søgeresultater hos Google. Det vigtigste er at give brugerne en god oplevelse af jeres hjemmeside. Hvordan gør man så det? Maria Melanie Larsen PR & Fundraising
- 4. Arbejde med SEO kan give: › Større synlighed › Flere hits › Konkurrencedygtighed › Sætte dig i ’tid og sted’. Forbrugeren er i ”købe/ interesse mode” › Billigere og mere synlige AdWords › Branding ved synlighed: 14-27% (troværdighed) Maria Melanie Larsen PR & Fundraising
- 5. DVF’s muligheder med SEO Gode muligheder for SEO… 1) Ret fejl (webarkitekturen: URL, 404, speed) 2) Find keywords (se de næste sider) 3) Skaf links (eksterne og interne) DVF er ellers okay med. Fin pageRank (4) › Langt det meste gælder stadig om 5 år. Maria Melanie Larsen PR & Fundraising
- 6. Keywords til DVF › Hvad er DVF’s vigtigste konverteringer? Hvad lever I af? (KPI’erne) $$$ › At blive medlem? › Finde opskrifter? › Læse om at være vegetar? › Se jeres arrangementer? › Blive frivillig? › Andet? › Hvad er fremtidsplanerne? 2-3 år? Maria Melanie Larsen PR & Fundraising
- 7. Madopskrifter, sund mad, sunde opskrifter, sund aftensmad, kostplan, grøntsager, b12 vitamin, vegetar (nr. 1+2), vegetarmad, veganer (nr. 4), vegetar opskrifter (nr. 3), sund madplan, sund kost, sunde retter, dyrevelfærd, kostplan til vægttab, sund livsstil, vitamin b12, sundt mad, fedtfattig mad, sund kostplan, inspiration til aftensmad, lev sundt, vegansk mad, kost og sundhed, sunde madopskrifter, vegetar restaurant københavn, sunde opskrifter aftensmad, vegetar retter, lækker vegetarmad, vegetar restaurant (nr. 1), lækker sund mad, sundt fedt, vegetar julemad (nr. 3), sundhed og kost, opskrifter på sund mad, du er hvad du spiser, hvad er sund kost, veganske opskrifter, opskrifter sund mad, vegetarisk mad (nr. 5), vegetarmad opskrifter (nr. 4), b 12 vitamin, sunde fedtstoffer, hvad skal man spise for at tabe sig, mad og sundhed. Maria Melanie Larsen PR & Fundraising Mulige keywords 47 resultater med over 100 månedlige søgninger.
- 8. Vælg keywords ud fra: › Mange mdr. søgninger (efterspørgsel) › Lav konkurrence (få AIT resultater, side 1) › Relevans (meget indhold om valgte ord) › Konvertering ($$$) Maria Melanie Larsen PR & Fundraising
- 9. Madopskrifter, sund mad, sunde opskrifter, sund aftensmad, kostplan, grøntsager, b12 vitamin, vegetar (nr. 1+2), vegetarmad, veganer (nr. 4), vegetar opskrifter (nr. 3), sund madplan, sund kost, sunde retter, dyrevelfærd, kostplan til vægttab, sund livsstil, vitamin b12, sundt mad, fedtfattig mad, sund kostplan, inspiration til aftensmad, lev sundt, vegansk mad, kost og sundhed, sunde madopskrifter, vegetar restaurant København, sunde opskrifter aftensmad, vegetar retter, lækker vegetarmad, vegetar restaurant (nr. 1), lækker sund mad, sundt fedt, vegetar julemad (nr. 3), sundhed og kost, opskrifter på sund mad, du er hvad du spiser, hvad er sund kost, veganske opskrifter, opskrifter sund mad, vegetarisk mad (nr. 5), vegetarmad opskrifter (nr. 4), b 12 vitamin, sunde fedtstoffer, hvad skal man spise for at tabe sig, mad og sundhed. Maria Melanie Larsen PR & Fundraising De røde ord har mange månedlige søgninger og forholdsvis lav AIT. Dvs. efterspørgslen er stor og udbuddet er til at komme med på.
- 10. Nye realistiske keywords $$$ 1. vegetarmad (1.900 mdr. søgninger) 2. vegansk mad (390 mdr. søgninger) 3. lækker vegetarmad (210 mdr. søgninger) 4. veganske opskrifter (140 mdr. søgninger) 5. vegetarisk mad (nr. 5)(110 mdr. søgninger) 6. Nye ideer?! Maria Melanie Larsen PR & Fundraising
- 11. Nøgleord omkring keywords › Opbyg universer om hvert keyword › Opdater jævnligt (2 x uge for DVF) › Evt. med integreret blog › Udfyld ALT-tekster i billeder › Fyld tekster med valgte keywords › Title, meta description, H1-H3 skal udfyldes › Hold øje med bounce rate og exit rate › Gode tekster af passende længde… Maria Melanie Larsen PR & Fundraising
- 12. Linkbuilding…(interne og eksterne) › Arbejdet fortsætter J Kontakt mig, hvis vi skal arbejde videre: Maria.melanie@gmail.com / 2712 2703 Maria Melanie Larsen PR & Fundraising