Seo (search engine optimization)
- 2. CONTENTS What is SEO Need of SEO SEO Process On Page SEO Off Page SEO SEO Audit
- 3. WHAT IS SEO? SEO IS THE PROCESS OF OPTIMIZING A WEBSITE ACCORDING TO A SEARCH ENGINE.
- 4. NEED OF SEARCH ENGINE OPTIMIZATION SEO helps to ensure that a site is accessible to a search engine and improves the chances that it will be found by the search engine. The higher a website naturally ranks in organic results of a search, greater the chance that that website will be visited by a user.
- 5. SEO PROCESS SEO Audit Keyword Research Page selection ON Page SEO Check SEO Score Setup webmaster tool Google Analytics setup OFF Page SEO Monitor Website Ranking
- 6. ON PAGE SEO It is a process of optimizing website content as well as website HTML course code to make website search engine friendly.
- 7. ON PAGE SEO POINTS SEO Friendly URL Page title Page description Meta Keyword Content should include <H1><H2><H3> tags with its main focus keyword First 100 words of first para should include main focus keyword Webpage content paragraph should include LSI keyword Webpage should include 2 internal land 2 external links Image optimization
- 8. OFF PAGE SEO It is the process of creating backlinks for your website from other relevant websites. These are the activities you can perform outside the boundaries of your website like : Link Building Social Media Marketing Social Bookmarking
- 9. HOW TO DO OFF PAGE SEO? You can use the following methods for OFF Page SEO: Social Media Posting (Facebook, Instagram) Social Bookmarking (Reddit, Tumblr) Forum Signature Posting (Quora) Article Submission (livejournal.com) Blog Posting (Blogger, Wordpress, Tumblr)
- 10. SEO AUDIT An SEO audit is a process for evaluating the search engine friendliness of a website in a number of areas. The SEO auditor will manually review the website and come up with recommendations of what needs to be fixed (because it is wrong) and what needs to change so that the performance of the website in search engines is improved.
- 11. SEO AUDIT TOOLS The following things are included in an SEO Audit : Mobile friendly test Website loading speed test SEO score checker Domain authority checker SEO rank checker toolcxvbnm
- 12. THANK YOU By :- Riddhi Kasa