際際滷

際際滷Share a Scribd company logo

SEO Mine Sweeper Tips & Traps

Download as KEY, PDF
Jay Massey
Jay Massey

The document provides tips for search engine optimization (SEO) and search engine marketing (SEM). It discusses focusing on 20% on-page content and 80% off-page links. Common SEO traps are outlined such as poor design, not using meta tags properly, and forgetting to include keywords. Examples of effective on-page content like meta titles and descriptions are provided. Suggestions are made for building high-quality off-page links through directories, social media, article sites, and question/answer sites. Maintaining SEO efforts over the long-term is emphasized.

1 of 31
SEO Mine Sweeper Quick tips to navigating the search marketing battlefield SEO - SEM Mine Sweeper Chris Kenney - Coco Design - 息 2010
Introductions Who am I? Chris Kenney CBDO / SEO & SEM Specialist Started with Coco in 2006 583 sites on the Internet when I built my first site My duties: Internet marketing jedi Project Management Many other hats! SEO - SEM Mine Sweeper 2 Chris Kenney - Coco Design - 息 2010
Internet Marketing The search marketing industry is constantly moving, changing, shifting, combining and evolving Online marketing battles are fought & won DAILY One wrong step can have lasting effects on your ability to market your site SEO - SEM Mine Sweeper 3 Chris Kenney - Coco Design - 息 2010
Defined Search Engine Optimization (SEO) Natural / organic The art of removing barriers Content driven 20% on page 80% off page SEO - SEM Mine Sweeper 4 Chris Kenney - Coco Design - 息 2010
Top two focal points of this presentation 20%Content & 80% Links Updated, relevant content Incoming links from highly trafficked web sites with correlational content Surprisingly overlooked by many SEO - SEM Mine Sweeper 5 Chris Kenney - Coco Design - 息 2010
Some SEO Traps & Tips for 20% on page SEO - SEM Mine Sweeper Chris Kenney - Coco Design - 息 2010
SEO 20% Trap #1 Overall poor Design SEO - SEM Mine Sweeper 7 Chris Kenney - Coco Design - 息 2010
SEO 20% Trap #1 Overall poor Design SEO - SEM Mine Sweeper 7 Chris Kenney - Coco Design - 息 2010
SEO 20% Trap #2 Using Flash to build your site Search Engines cant read Flash Use HTML with flash elements Or you must use alternative SEO - SEM Mine Sweeper 8 Chris Kenney - Coco Design - 息 2010
SEO 20% Trap #3 Not using proper Meta Tags Meta Description Meta Title Meta Keywords are no longer used by any of the major SE SEO - SEM Mine Sweeper 9 Chris Kenney - Coco Design - 息 2010
SEO 20% Trap #4 Designing content only for search engines Design the page tile and description to engage the user SEO - SEM Mine Sweeper 10 Chris Kenney - Coco Design - 息 2010
Meta Title Good Example: Golf Company XYZ | Golf Clubs, Nike Golf Clubs, Nike Drivers and Irons Great Example: Buy Nike Golf Clubs | Nike Drivers & Irons For Sale | Golf Company XYZ SEO - SEM Mine Sweeper 11 Chris Kenney - Coco Design - 息 2010
Meta Description Good Example: Nike golf clubs, Nike drivers, Nike irons, and Nike golf balls. Golf Company XYZ offers superior selection of Nike Golf equipment, great service, and quality products. Great Example: Largest selection of Nike golf club sets, drivers, irons, and Nike golf balls at discount prices. Get Free Shipping on orders of $50 or more, read product reviews, and the guaranteed lowest prices! SEO - SEM Mine Sweeper 12 Chris Kenney - Coco Design - 息 2010
SEO Trap #5 Forgetting the put keywords and long tail keywords in the content Four words, 60% is what I hear coco page one for one day Page one national web design web design Pensacola SEO - SEM Mine Sweeper 13 Chris Kenney - Coco Design - 息 2010
SEO Trap #6 Not updating content regularly Write it or get it written Blogs Articles Press releases SEO - SEM Mine Sweeper 14 Chris Kenney - Coco Design - 息 2010
Set up a Blog Talk about industry trends Become the expert Less about sales and more about information SEO - SEM Mine Sweeper 15 Chris Kenney - Coco Design - 息 2010
SEO Trap #7 Page Rank Sculpting Pass rank to internal pages you want to promote from the home page Get more information about this topic from Matt Cutts recent article: http://www.mattcutts.com/blog/ pagerank-sculpting/ SEO - SEM Mine Sweeper 16 Chris Kenney - Coco Design - 息 2010
Some SEO Traps & Tips for 80% off page SEO - SEM Mine Sweeper Chris Kenney - Coco Design - 息 2010
SEO 80% Trap #1 Not thinking local Google Local Business Center is underused Map, business info & reviews carry weight SEO - SEM Mine Sweeper 18 Chris Kenney - Coco Design - 息 2010
SEO - SEM Mine Sweeper 19 Chris Kenney - Coco Design - 息 2010
SEO trap #2 You add backlinks to wrong type of sites Research high volume, highly-relevant sites Some are under your nose The BBB is a great site SEO - SEM Mine Sweeper 20 Chris Kenney - Coco Design - 息 2010
80% Incoming Links Stat Sites Directories Social Bookmarking Social Media Ezines Classifeds Q&A sites SEO - SEM Mine Sweeper 21 Chris Kenney - Coco Design - 息 2010
Stat Sites If you have a brand new site, this is a good place to start building incoming links Complete.com Alexa.com Statbrain.com Aboutus.org Cubestat.com SEO - SEM Mine Sweeper 22 Chris Kenney - Coco Design - 息 2010
Directories Yahoo directory Pay Yahoo once then stop Dmoz gets scraped for a total of around 20 incoming links Business.com Consider Industry directories SEO - SEM Mine Sweeper 23 Chris Kenney - Coco Design - 息 2010
Social Media & Bookmarking Linkedin.com Include keyword links & links from Twitter feed Facebook Flickr Myspace Delicious Digg SEO - SEM Mine Sweeper 24 Chris Kenney - Coco Design - 息 2010
Ezine Websites Ezinearticles Isnare Goarticles Articlecity SEO - SEM Mine Sweeper 25 Chris Kenney - Coco Design - 息 2010
Classifieds & QA Sites Classifieds Craigslist QA sites yahoo answers yedda wikianswers wikihow wikipedia ehow SEO - SEM Mine Sweeper 26 Chris Kenney - Coco Design - 息 2010
SEO 80% Trap #3 Not providing good link bait Promote content not on your main site Blog Social channels Youtube Flickr SEO - SEM Mine Sweeper 27 Chris Kenney - Coco Design - 息 2010
SEO 80% Trap #4 Thinking you can rest It is a never-ending, not-stop battle coco page one for one day SEO - SEM Mine Sweeper 28 Chris Kenney - Coco Design - 息 2010
檎艶馨艶馨恢艶姻 search marketing is a marathon, not a sprint SEO - SEM Mine Sweeper 29 Chris Kenney - Coco Design - 息 2010
Thankyouverymuch LinkedIn.com/in/CocoDesign 際際滷Share.com/CocoDesign Facebook.com/CocoDesign Twitter.com/Chriskenney chrisk@cocodesign.com SEO - SEM Mine Sweeper 30 Chris Kenney - Coco Design - 息 2010

More Related Content

SEO Mine Sweeper Tips & Traps

  • 1. SEO Mine Sweeper Quick tips to navigating the search marketing battlefield SEO - SEM Mine Sweeper Chris Kenney - Coco Design - 息 2010
  • 2. Introductions Who am I? Chris Kenney CBDO / SEO & SEM Specialist Started with Coco in 2006 583 sites on the Internet when I built my first site My duties: Internet marketing jedi Project Management Many other hats! SEO - SEM Mine Sweeper 2 Chris Kenney - Coco Design - 息 2010
  • 3. Internet Marketing The search marketing industry is constantly moving, changing, shifting, combining and evolving Online marketing battles are fought & won DAILY One wrong step can have lasting effects on your ability to market your site SEO - SEM Mine Sweeper 3 Chris Kenney - Coco Design - 息 2010
  • 4. Defined Search Engine Optimization (SEO) Natural / organic The art of removing barriers Content driven 20% on page 80% off page SEO - SEM Mine Sweeper 4 Chris Kenney - Coco Design - 息 2010
  • 5. Top two focal points of this presentation 20%Content & 80% Links Updated, relevant content Incoming links from highly trafficked web sites with correlational content Surprisingly overlooked by many SEO - SEM Mine Sweeper 5 Chris Kenney - Coco Design - 息 2010
  • 6. Some SEO Traps & Tips for 20% on page SEO - SEM Mine Sweeper Chris Kenney - Coco Design - 息 2010
  • 7. SEO 20% Trap #1 Overall poor Design SEO - SEM Mine Sweeper 7 Chris Kenney - Coco Design - 息 2010
  • 8. SEO 20% Trap #1 Overall poor Design SEO - SEM Mine Sweeper 7 Chris Kenney - Coco Design - 息 2010
  • 9. SEO 20% Trap #2 Using Flash to build your site Search Engines cant read Flash Use HTML with flash elements Or you must use alternative SEO - SEM Mine Sweeper 8 Chris Kenney - Coco Design - 息 2010
  • 10. SEO 20% Trap #3 Not using proper Meta Tags Meta Description Meta Title Meta Keywords are no longer used by any of the major SE SEO - SEM Mine Sweeper 9 Chris Kenney - Coco Design - 息 2010
  • 11. SEO 20% Trap #4 Designing content only for search engines Design the page tile and description to engage the user SEO - SEM Mine Sweeper 10 Chris Kenney - Coco Design - 息 2010
  • 12. Meta Title Good Example: Golf Company XYZ | Golf Clubs, Nike Golf Clubs, Nike Drivers and Irons Great Example: Buy Nike Golf Clubs | Nike Drivers & Irons For Sale | Golf Company XYZ SEO - SEM Mine Sweeper 11 Chris Kenney - Coco Design - 息 2010
  • 13. Meta Description Good Example: Nike golf clubs, Nike drivers, Nike irons, and Nike golf balls. Golf Company XYZ offers superior selection of Nike Golf equipment, great service, and quality products. Great Example: Largest selection of Nike golf club sets, drivers, irons, and Nike golf balls at discount prices. Get Free Shipping on orders of $50 or more, read product reviews, and the guaranteed lowest prices! SEO - SEM Mine Sweeper 12 Chris Kenney - Coco Design - 息 2010
  • 14. SEO Trap #5 Forgetting the put keywords and long tail keywords in the content Four words, 60% is what I hear coco page one for one day Page one national web design web design Pensacola SEO - SEM Mine Sweeper 13 Chris Kenney - Coco Design - 息 2010
  • 15. SEO Trap #6 Not updating content regularly Write it or get it written Blogs Articles Press releases SEO - SEM Mine Sweeper 14 Chris Kenney - Coco Design - 息 2010
  • 16. Set up a Blog Talk about industry trends Become the expert Less about sales and more about information SEO - SEM Mine Sweeper 15 Chris Kenney - Coco Design - 息 2010
  • 17. SEO Trap #7 Page Rank Sculpting Pass rank to internal pages you want to promote from the home page Get more information about this topic from Matt Cutts recent article: http://www.mattcutts.com/blog/ pagerank-sculpting/ SEO - SEM Mine Sweeper 16 Chris Kenney - Coco Design - 息 2010
  • 18. Some SEO Traps & Tips for 80% off page SEO - SEM Mine Sweeper Chris Kenney - Coco Design - 息 2010
  • 19. SEO 80% Trap #1 Not thinking local Google Local Business Center is underused Map, business info & reviews carry weight SEO - SEM Mine Sweeper 18 Chris Kenney - Coco Design - 息 2010
  • 20. SEO - SEM Mine Sweeper 19 Chris Kenney - Coco Design - 息 2010
  • 21. SEO trap #2 You add backlinks to wrong type of sites Research high volume, highly-relevant sites Some are under your nose The BBB is a great site SEO - SEM Mine Sweeper 20 Chris Kenney - Coco Design - 息 2010
  • 22. 80% Incoming Links Stat Sites Directories Social Bookmarking Social Media Ezines Classifeds Q&A sites SEO - SEM Mine Sweeper 21 Chris Kenney - Coco Design - 息 2010
  • 23. Stat Sites If you have a brand new site, this is a good place to start building incoming links Complete.com Alexa.com Statbrain.com Aboutus.org Cubestat.com SEO - SEM Mine Sweeper 22 Chris Kenney - Coco Design - 息 2010
  • 24. Directories Yahoo directory Pay Yahoo once then stop Dmoz gets scraped for a total of around 20 incoming links Business.com Consider Industry directories SEO - SEM Mine Sweeper 23 Chris Kenney - Coco Design - 息 2010
  • 25. Social Media & Bookmarking Linkedin.com Include keyword links & links from Twitter feed Facebook Flickr Myspace Delicious Digg SEO - SEM Mine Sweeper 24 Chris Kenney - Coco Design - 息 2010
  • 26. Ezine Websites Ezinearticles Isnare Goarticles Articlecity SEO - SEM Mine Sweeper 25 Chris Kenney - Coco Design - 息 2010
  • 27. Classifieds & QA Sites Classifieds Craigslist QA sites yahoo answers yedda wikianswers wikihow wikipedia ehow SEO - SEM Mine Sweeper 26 Chris Kenney - Coco Design - 息 2010
  • 28. SEO 80% Trap #3 Not providing good link bait Promote content not on your main site Blog Social channels Youtube Flickr SEO - SEM Mine Sweeper 27 Chris Kenney - Coco Design - 息 2010
  • 29. SEO 80% Trap #4 Thinking you can rest It is a never-ending, not-stop battle coco page one for one day SEO - SEM Mine Sweeper 28 Chris Kenney - Coco Design - 息 2010
  • 30. 檎艶馨艶馨恢艶姻 search marketing is a marathon, not a sprint SEO - SEM Mine Sweeper 29 Chris Kenney - Coco Design - 息 2010
  • 31. Thankyouverymuch LinkedIn.com/in/CocoDesign 際際滷Share.com/CocoDesign Facebook.com/CocoDesign Twitter.com/Chriskenney chrisk@cocodesign.com SEO - SEM Mine Sweeper 30 Chris Kenney - Coco Design - 息 2010

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n