SEO Seminar in UOG, Sialkot
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There was a seminar held at University of Gujrat, Sialkot about SEO and Digital Marketing where good number of students attended this SEO workshop http://www.jawadbutt.website
SEO Seminar in UOG, Sialkot
- 1. Jawad Butt Google Adwords Certified Google Analytics Certified Web Content Specialist SEO Expert ( Theta Solutions) IT Trainer ( SKANS )
- 2. Agenda • What is a Search Engine • SEO • Adwords • Advantages of SEO • Why Companies / Websites Should Use and Focus • Activity • Career as SEO
- 5. Search Engines Market Shares Search Engine Market Share Google 78% Bing 8% Yahoo 7% Baidu 7% Recorded on December 2016 by netmarketshare.com
- 6. How Search Engines Work ?
- 8. Keywords
- 9. Examples of Keywords.. • Buy Leather Jacket for Men • Makeup and Beauty tips • How to Lose Weight Fast • Software Engineering Jobs Lahore • Best Places in KPK • Pizza in Sialkot • Iphone 6S Review • Download Dangal Movie Free • Watch Bohemia Sahara Online
- 10. SEO
- 11. SEO is the act of modifying a website to increase its ranking in organic listings of Search Engines
- 13. SEO in Sialkot
- 14. SEO Success.. A leather jacket company has worked and they have get ranked some useful keywords like.. • Leather Jackets for Men ( 12,500 Searches ) • Buy Biker Leather Jacket ( 7800 Searches ) 12500+7800 = 20,300 Searches 30% = 6090 Sales !
- 15. Adwords
- 16. AdWords is an advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in search results
- 18. Adwords Example • An Car Insurance Company is paying Google for a Keyword “cheap car insurance“ According to Google this keyword is searched approx. 50,000 times in a month and it’s rate is near 19$ Now just imagine if that insurance company gets 10000 clicks in a month… 10000*19$ = 190,000$ 190,000$ = 195,70,000/-PKR EXPENSIVE !!
- 20. SEO VS Adwords SEO Adwords Organic Paid Long Term Short Term Wait for Results Fast Results
- 21. SEO Advantages • Results are Low Cost • Traffic Increase • Brand Credibility , People Trust Google • Take Your Business to the Next Level • Results are Permanent
- 22. 4 Important Factors in SEO
- 23. SEO Factors.. • Title • Description • Quality Content • Quality Backlinks
- 24. ACTIVITY
- 25. Activity • Open Google Keyword Planner using your Gmail Account https://adwords.google.com/ko/K eywordPlanner/Home Search / Enter keywords you want to.. Check their monthly searches and their suggested bid Try to search for Real Estate, Insurance, Investment keywords
- 26. SEO in Future
- 27. Future of SEO • Every Business is Digitalizing.. • Online Stores getting more viral • Website owners looking for better rankings • More Jobs ! Digital is the Future...!
- 28. SEO as Career Sites Number of Jobs Rozee.pk 47 mustakbil.com 59 bayrozgar.com 100+ Indeed.com.pk 100+ From 1st December to Current Date
- 29. QUESTIONS