SEO September Newsletter 2023 Temporary - Pilot
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Google is testing a new design for AI-generated answers that integrates the response into the traditional search interface. The September 2023 Helpful Content Update from Google is promoting helpful pages and demoting unhelpful ones. Google has confirmed that the length of meta descriptions does not impact search ranking.
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SEO September Newsletter 2023 Temporary - Pilot
- 2. 2 NEWS HIGHLIGHTS Welcome to our monthly newsletter, where we provide you with the latest and essential updates in the world of SEO. Lets take a deep dive to explore the latest search trends and the dynamic landscape of SEO together. At PGD, we take a lot of pride to help our clients achieve their business objectives and deliver successful outcomes. INSIDE THIS ISSUE: New York Times Blocks OpenAI's Web Crawler to Prevent AI from Using Its Content The NYT made this decision after OpenAI announced that it would be using its GPT-3 language model to generate realistic news articles. Google Reduces Visibility of HowTo and FAQ Rich Results FAQ results will be phased out for most websites, remaining only for authoritative government and health sites. HowTo results will disappear from mobile search but still appear on desktops. Google Search Displays Six Top Stories in Grid Format Google has introduced a change in the way it displays top stories in desktop search results. Instead of the usual four top stories, a new uniform grid format now accommodates up to six top stories at the top of the search results page. SEO NEWSLETTER September 2023
- 3. Google Testing New Design for SGE AI-Generated Answers: Google is testing a new design for the AI-generated snapshot answers that are part of the Search Generative Experience (SGE). The new design integrates the AI answer into the more traditional user interface, with a minimalist look that makes it easier to read and scan. The new design was spotted by Aleyda Solis, who posted a screenshot on Twitter. Some users have expressed that they prefer the new design, while others have pointed out that it looks like the coding interface. It is unclear whether Google will roll out the new design to everyone, but it is interesting to see the company experimenting with different ways to present AI-generated answers to users.
- 4. Google's September 2023 Helpful Content Update is underway, featuring an enhanced classifier: Google has rolled out the September 2023 Helpful Content Update, which is designed to promote helpful content and demote unhelpful content. The update is global and impacts all languages. Google has also made some updates to its helpful content page, including guidance on hosting third-party content, what to do after a helpful content system update, and how to avoid creating search engine- first content. If you are concerned about how this update may impact your site, you can self-assess your content to make sure it is helpful and informative. You can also review Google's helpful content page for more guidance. In short, the September 2023 Helpful Content Update is a reminder to focus on creating high-quality content that is helpful to your users.
- 5. 5 Google confirms that the length of meta descriptions does not impact its ranking algorithms: Google's John Mueller clarified that the length of meta descriptions does not affect Google's search ranking algorithm. He dismissed the idea of specific character counts, stating that such numbers are not relevant. A user had questioned the importance of meta description length, with a client suggesting that shorter descriptions were better for Google's algorithm. Mueller refuted this claim, confirming that meta description length doesn't influence rankings. While snippet length may impact click- through rates, it doesn't affect where a page ranks in search results. This information serves as evidence that website owners can use to correct misconceptions about meta description length and SEO.
- 6. 6 Google: Rarely Any Robots.txt Files Exceed 500KB: Gary Illyes shared an interesting observation on LinkedIn about robots.txt files. Out of over a billion robots.txt files known to Google Search, only 7,188 exceeded 500 KiB in size, which is less than 0.000719%. This highlights that while Google can handle files up to 500KB, the majority of robots.txt files are much smaller, emphasizing an SEO point regarding file size limits.
- 7. 7 Google is introducing fresh reports that seamlessly integrate with Google Merchant Center within Google Search Console: Google Search Console is improving its Shopping tab listings section with deeper integration with Google Merchant Center. New reports are being introduced, focusing on two key aspects. The first identifies issues causing product disappearances from the Google Shopping tab, similar to Google Merchant Center's functionality. The second report tracks changes in clicks and rankings for products on Google Search while offering suggestions for improving visibility. These updates build upon the existing Shopping tab listing section in Google Search Console, providing more extensive data from Google Merchant Center. To access these reports, users need to link their Search Console property with a Merchant Center account. These insights are valuable, especially as the holiday shopping season approaches, helping businesses assess and enhance their product performance on Google by addressing visibility issues.
- 8. 8 Google has discontinued the display of How-to rich results on desktop: Google has discontinued the display of How-to rich results on desktop, effective September 13th, as part of its efforts to streamline search results. This change is reflected in metrics within the performance report and How-to enhancement reports. As a result, Google will discontinue the How-to search appearance, rich result report, and support in the Rich results test in 30 days, with Search Console API support for How-to being removed in 180 days. In addition to this, an earlier announcement from Google on August 8th regarding How-To rich results being limited to desktop searches has been updated. Now, How-To rich results are no longer visible on either desktop or mobile devices. Furthermore, FAQ rich results will only be displayed for well-known authoritative government and health websites, resulting in a decrease in their appearance in Google search results.
- 9. 9 Google Search can now verify Bard's responses: Google has updated its Bard AI with several new features, including the ability to cross-reference responses using Google Search. This feature allows users to double-check Bard's answers by clicking on the "G" icon and evaluating the provided information against web content. It currently works for English results only and taps into research from Google Research and Google DeepMind. Google is also introducing Bard extensions for various Google products like Gmail, Docs, Drive, Maps, YouTube, and Google Flights and Hotels. These extensions enable Bard to search emails for questions, retrieve flight and hotel information, provide directions, and more. Additionally, Bard now allows users to share conversation links with friends, allowing them to continue the conversation from where it was left off. Google is also expanding Lens integration in 40 new languages and enhancing Bard's capabilities by updating its PaLM2 model. Overall, these updates aim to make Bard more intuitive, versatile, and collaborative across different languages and applications.
- 10. 10 Google's approach to multilingual searches: Google Search tries to determine the best language for your search results based on your browser, device, and computer language settings, as well as your location and search history. However, Google also wants to be helpful to multilingual users, so it doesn't always force results to match your language settings. For example, if you live in France, you can search in French, English, or Arabic and get relevant results. Google also recognizes multilingual locations, so you may see results in different languages even if you haven't changed your language settings. If you want to narrow your search results to a specific language, you can use the language filter. However, keep in mind that this filter isn't perfect, especially on multilingual pages or with some search features. If you create content in a multilingual area, it's a good idea to create content in multiple languages to cater to user preferences. Google is always working to improve its language matching and multilingual user experience.
Editor's Notes
- #2: Deck Layout