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SEO & Social Media - True Link Love

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Simon Sund辿n
Simon Sund辿n

My presentation about SEO & Social Media on Sweden Social Web Camp 2009. The basic fundamentals behind SEO & Social Media and some tips regarding how to use it.

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SEO & Social Media Sweden Social Web Camp 2009
The Big Three or are they?
The Others
Search Engines - US ComScore, July 2009
Unique visitors US Compete, July 2009
Search Engines Today? Why cant you say that Facebook or Twitter is a Search Engine? You do search, but in a different kind of way Twitter & Facebook are real competition to Google
SEO is not only Google... When I talk SEO I talk about every Search Engine Twitter & Facebook included
Facebooks new search did U know?
Twitter Search King of Really Real Time
SEO differs quite a bit SEO for Facebook & Twitter differs a lot from SEO for contextual results in Google/Bing/Yahoo I will only go through ordinary SEO in this presentation. SEO for which engine/site?
SEO differs quite a bit Why is SEO so important?
How do you click? 89,7% - Click on First page 5,93% - Click on Second page 4,37% - Click on page three and the rest
The Michael Jackson case 6,12 million * searched for Michael Jackson in July * Broad match, Sweden The Michael Jackson case
The newspapers could dominate! Aftonbladet & Expressen and other large newspapers could have 2 results on page one on Google for almost every search related to Michael Jackson Lets just say 10% Search Traffic = 612 000 visitors The newspapers could dominate!
SEO vs Social Media? 75-100 000 Swedes have Twitter 1,9 million Swedes reads blogs 2,4 million Swedes have Facebook (almost 村 of the population) How many Google? SEO vs Social Media?
Search Engines Criterias (one way to see it) Technical Aspects Keywords & Content Links Everything regarding it Domain & Language
1. Domain & Language (examples) Age of domain Anchor text in domain name TLD (.se .dk .co.uk etc.) Language targeting Example: Canada French and English
2. Technical Aspects (examples) Unique Titles Unique META Information Crawling issues Sitemap.xml Robots.txt URL:s Technical On-Page - <h1>, <h2> etc. Technical Aspects are important
3. Keywords & Content (examples) Keyword research Keywords in Title Keywords in content Keywords in H1, H2, HX META Description text Content is King!
4. Links Gimme that Link Love! Internal linking Keywords in anchor text Domain/Page Authourity Pretty much everything else... Links are God!
By searching in Social Media you can easily see what the customers want and how they write and communicate. You do search for products, news, companies on Social Media sites. You search for almost everything! But in another way... Searching Social Media
Whats the difference between a status update and a search? Facebook: Do you know where I can find the cheapest Canon Ixus cameras in Stockholm? Google: Cheap Canon Ixus in Stockholm Content: Why not use Social Media?
The amount of links shared in Social Medias are huge! You can always get links from Social Media Sites! Links: How Do I Use Social Media
The Nofollow of Social Media The Problem with nofollow (link condom) Link condoms doesnt promote link love Where can I find pure Link Love without link condoms? Blogs = Yes Blog comments = No (in most cases) Twitter = No Bloggy = Yes and No Facebook = No But... Google may see this anyway...
What Matt Cutts says between the lines
If you get 10 000 links from Facebook and 10 000 ReTweets from Twitter... ... Dont you think Google will take this into consideration in the SERPS? Gimme that Social Link Love!
Important info when aquiring links Many different domains linking to you is good Popularity/Importance of Whos sending the link? Anchor text and content on linking page Trust/Hosting/Spam (This can go wrong Ted Valentin case) You want link from this guy?
Link Bait
LinkBait The Easy Classics Look at Mashable.com How To Top 12 5 ways to... 25 XXX you have to follow on YYY
Spotify Bait
Voddler Bait
Voddler / Spotify Bait People will always love new hyped products They will do anything to test it Write about it get links! Diss it! Get links! But best of all: give readers invites and you will get links! Lots of them!
Pirate Bait
Pirate Bait! Yarr! Tease a Pirate Write about copyright. Against or For. Very much similarity with the Ron Paul Bait Example Trygghetsvakten: PR5 209 comments (!) 834 links (SiteExplorer)
Linkerati/Connector/Sneezer Principle There are always people who link more than others. There are also people who will just by linking get even more to link and create virality. Many of the Linkerati/Connectors sits in this room its called Sweden Social Web Camp! Gold Mine for every SEO!
How to I reach them? Well... the Linkerati/Connectors/Sneezers use Social Media ... A lot! Where they are
If you are open you will always get links Try some Honesty it works! Get involved and use Social Media! Some wise things before questions

More Related Content

SEO & Social Media - True Link Love

  • 1. SEO & Social Media Sweden Social Web Camp 2009
  • 2. The Big Three or are they?
  • 4. Search Engines - US ComScore, July 2009
  • 5. Unique visitors US Compete, July 2009
  • 6. Search Engines Today? Why cant you say that Facebook or Twitter is a Search Engine? You do search, but in a different kind of way Twitter & Facebook are real competition to Google
  • 7. SEO is not only Google... When I talk SEO I talk about every Search Engine Twitter & Facebook included
  • 8. Facebooks new search did U know?
  • 9. Twitter Search King of Really Real Time
  • 10. SEO differs quite a bit SEO for Facebook & Twitter differs a lot from SEO for contextual results in Google/Bing/Yahoo I will only go through ordinary SEO in this presentation. SEO for which engine/site?
  • 11. SEO differs quite a bit Why is SEO so important?
  • 12. How do you click? 89,7% - Click on First page 5,93% - Click on Second page 4,37% - Click on page three and the rest
  • 13. The Michael Jackson case 6,12 million * searched for Michael Jackson in July * Broad match, Sweden The Michael Jackson case
  • 14. The newspapers could dominate! Aftonbladet & Expressen and other large newspapers could have 2 results on page one on Google for almost every search related to Michael Jackson Lets just say 10% Search Traffic = 612 000 visitors The newspapers could dominate!
  • 15. SEO vs Social Media? 75-100 000 Swedes have Twitter 1,9 million Swedes reads blogs 2,4 million Swedes have Facebook (almost 村 of the population) How many Google? SEO vs Social Media?
  • 16. Search Engines Criterias (one way to see it) Technical Aspects Keywords & Content Links Everything regarding it Domain & Language
  • 17. 1. Domain & Language (examples) Age of domain Anchor text in domain name TLD (.se .dk .co.uk etc.) Language targeting Example: Canada French and English
  • 18. 2. Technical Aspects (examples) Unique Titles Unique META Information Crawling issues Sitemap.xml Robots.txt URL:s Technical On-Page - <h1>, <h2> etc. Technical Aspects are important
  • 19. 3. Keywords & Content (examples) Keyword research Keywords in Title Keywords in content Keywords in H1, H2, HX META Description text Content is King!
  • 20. 4. Links Gimme that Link Love! Internal linking Keywords in anchor text Domain/Page Authourity Pretty much everything else... Links are God!
  • 21. By searching in Social Media you can easily see what the customers want and how they write and communicate. You do search for products, news, companies on Social Media sites. You search for almost everything! But in another way... Searching Social Media
  • 22. Whats the difference between a status update and a search? Facebook: Do you know where I can find the cheapest Canon Ixus cameras in Stockholm? Google: Cheap Canon Ixus in Stockholm Content: Why not use Social Media?
  • 23. The amount of links shared in Social Medias are huge! You can always get links from Social Media Sites! Links: How Do I Use Social Media
  • 24. The Nofollow of Social Media The Problem with nofollow (link condom) Link condoms doesnt promote link love Where can I find pure Link Love without link condoms? Blogs = Yes Blog comments = No (in most cases) Twitter = No Bloggy = Yes and No Facebook = No But... Google may see this anyway...
  • 25. What Matt Cutts says between the lines
  • 26. If you get 10 000 links from Facebook and 10 000 ReTweets from Twitter... ... Dont you think Google will take this into consideration in the SERPS? Gimme that Social Link Love!
  • 27. Important info when aquiring links Many different domains linking to you is good Popularity/Importance of Whos sending the link? Anchor text and content on linking page Trust/Hosting/Spam (This can go wrong Ted Valentin case) You want link from this guy?
  • 29. LinkBait The Easy Classics Look at Mashable.com How To Top 12 5 ways to... 25 XXX you have to follow on YYY
  • 32. Voddler / Spotify Bait People will always love new hyped products They will do anything to test it Write about it get links! Diss it! Get links! But best of all: give readers invites and you will get links! Lots of them!
  • 34. Pirate Bait! Yarr! Tease a Pirate Write about copyright. Against or For. Very much similarity with the Ron Paul Bait Example Trygghetsvakten: PR5 209 comments (!) 834 links (SiteExplorer)
  • 35. Linkerati/Connector/Sneezer Principle There are always people who link more than others. There are also people who will just by linking get even more to link and create virality. Many of the Linkerati/Connectors sits in this room its called Sweden Social Web Camp! Gold Mine for every SEO!
  • 36. How to I reach them? Well... the Linkerati/Connectors/Sneezers use Social Media ... A lot! Where they are
  • 37. If you are open you will always get links Try some Honesty it works! Get involved and use Social Media! Some wise things before questions