SEO Testing v2.0
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The document discusses on-page SEO optimization strategies. It explains that on-page SEO involves optimizing elements on your website like title tags, URLs, headings, images, internal links, and content to help search engines understand what the page is about and improve rankings. Some specific on-page techniques mentioned include using keyword-optimized titles and headings, embedding keywords in content, optimizing images and videos with captions/alt text, and including internal and external links. The document also provides resources and tools for researching keywords and analyzing SEO performance.
SEO Testing v2.0
- 1. SEO TESTING Kati Holasz Tester @ Evozon katalin.holasz@evozon.com 1
- 2. SEO 2 Think about what the user is going to type. Matt Cutts, head of webspam at Google
- 4. WHY SEO? 5 Idecorpoint research based results
- 9. ON-PAGE SEO H1 is the most important tag among all PAGE TOPIC 12MAIN TOPIC (of page) SUB TOPIC (of main topic) NOTE. Add modifiers to your title, like 2016, review, guide, best, news Start tile with a keyword
- 10. On-Page SEO 13
- 11. ON-PAGE SEO 15 Sub- heading Should contain keywords as well Keywords keyword in first 100 words Responsive Design
- 16. ON-PAGE SEO 23 Images and Interactive Media NOTE. Google likes websites that engage the visitors and uses bounce rate as a part of their overall ranking factors. YOUTUBE SEO Guide YouTube ChannelVideo SEO Guide Caption
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- 21. 29 And thats not it Make JavaScript/CSS External Site Map Text Navigation Make Robots.txt File Keyword Strategy Web Analytics Server Configuration Privacy Statement Static Index Pages Use Text over Images Ensure No SPAM Tactics Set Up a Webmaster Tools Account for Google and Bing Check Crawl Errors Reported Review Mobile Usability Issues Check for Manual Penalties Reported Analyse Your Site Traffic Against Known Google Algorithm Update
- 22. EVO EXAMPLE 31
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- 28. QUESTIONS 38
- 29. THANK YOU! Kati Holasz Tester @ Evozon katalin.holasz@evozon.com 39
- 30. RESOURCES https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf http://www.elite-strategies.com/ https://en.wikipedia.org/wiki/Google_Panda http://www.optron.in/ https://moz.com/ http://webrunnermedia.com/ SEO For 2016 - Sean Odom The Art of SEO - Eric Enge, Jessie C. Stricchiola, Rand Fishkin, Stephan Spencer 40
- 31. TOOLS SEO https://www.semrush.com https://www.woorank.com http://www.seoptimer.com/ http://smallseotools.com/ http://smallseotools.com/backlink-checker/ http://smallseotools.com/plagiarism-checker/ http://www.deadlinkchecker.com/website-dead-link-checker.asp - dead link checker http://www.seocentro.com/tools/search-engines/metatag-analyzer.html - meta tag analyser http://tools.seochat.com/tools/site-validator/ - XML Sitemap Validator http://analyzer.metatags.org/ https://developers.google.com/speed/pagespeed/insights/ - page speed Google Analytics Google Webmasters Tools Google AdWords 41
- 32. TOOLS LSI http://lsigraph.com/ http://soovle.com/ http://freetools.webmasterworld.com/tools/suggest-tool/ https://serps.com/tools/keyword-research/ http://www.keywordtooldominator.com/k/google-autocomplete-keyword-tool https://ubersuggest.io/ https://ubersuggest.org/ http://analyzemysites.com/analyzemysite/ https://gtmetrix.com/reports/sproutsocial.com/5XElVZDp 42