SEO-Magnet2015
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This document discusses next generation search engine optimization techniques. It covers four main goals of SEO: getting found through optimization, keeping people interested through content and features, lead generation by converting visitors to take action, and monitoring activity through intelligence. The document provides guidelines for on-page optimization techniques like keyword density, link building strategies, social media integration, and tools for local SEO. It emphasizes choosing the right keyword phrases and focusing content on relevancy.
SEO-Magnet2015
- 1. Next Generation Search Engine Optimization May 26th, 2015 Neal Rabogliatti Sr. e-strategy Consultant Catalyst Connection
- 2. Next Gen: SEO BASICS There are 4goals to all Search Marketing Getting Found Search Engine Optimization Keeping People Interested Content & Features Lead Gen - Converting Visitors to Take Action Intelligence - Monitoring Activity
- 3. Current Problems Miscommunication about SEO Goggle Panda & Penguin Changes Hidden issues with CMS Systems Trendy layouts that hurt SEO Boiler Plate & Duplicate Content You mean my web developer doesnt know this? Responsive Design
- 6. Next Gen: SEO BASICS Everything about search engine optimization is about Relevancy, Relevancy, Relevancy! Focus on Target Keyword Phrase Content Codes Link Popularity Technical
- 7. Next Gen: Content Guidelines 250+ Words focused on main topic per page Keyword Phrase should be 3-5% Density Keyword Phrase should be most dense phrase Make sure keyword phrase is at top and bottom of page Avoid duplicate and boiler plate text
- 8. Next Gen: SEO Codes Page Title Description Tag H1 Header Tags Alt Image Tags Keyword Tag
- 9. Next Gen: Link Popularity Inbound Links: Links coming to your site from relevant web sources. Type of Link: Graphic Text Anchor Text Link Sources: Trust, Relevancy, Ranking
- 10. Next Gen: Site Structure Make sure site can be indexed Check if CMS is Search Friendly Avoid Flash Animation (Especially in Navigation) Avoid Overly Dynamic Content Keyword in File Name & Image Names Make sure content is visible in source code
- 11. Next Gen: Keyword Relevancy Choosing the right keyword phrase is the single most important step in search marketing. Guidelines: Choose customer focused keyword phrases Check phrases for search value & competition Check if phrase has multiple meanings Optimize for a keyword phrase not a keyword
- 12. Next Gen: Keyword Relevancy Windows: Organize Your Research: Google Keyword Tool Word Tracker
- 13. Next Gen: Mapping Build a physical site map of your website to target keyword phrases.
- 14. Next Gen: Link Building It is a strategy not a task Research Competition Research Social Media & Blogs Industry Directories Dont Use Link Farms or Paid Links
- 15. Next Gen: Link Building Link Research: Look at top ranking sites and see what Google links they have.
- 16. Next Gen: Parameters Keyword Parameter & Technical Documents.
- 17. Next Gen: Social Media & SEO Video Optimizing
- 18. Next Gen: Social Media & SEO Video Voting -Like -Favorite -Subscribe -Comment -Views
- 19. Next Gen: Local Search Google Lucky 7 Top seven local listings Highest local search value Proper formatting of Info Must follow specific protocol Protocols Submit site to local directories Include an H-Card in source code Secure citations Ensure data entry is consistent
- 20. Next Gen: Local Search MOZ.COM: Is a one stop center for starting your local search site registration. It is the first place to start.
- 21. Next Gen: New Tools Just a few NEW tools for your desktop Word Tracker http://www.wordtracker.com/ MOZ & MOZ Local http://www.moz.com/ Small SEO Tools http://smallseotools.com/ Web Confs Toolset http://www.webconfs.com/
- 22. Exercise : Assessing Your Site I need a volunteer from the audience!
- 23. Next Gen: Thank You Thank for attending! Neal Rabogliatti Sr. E-Strategy Consultant Catalyst Connection www.catalystconnection.org https://www.linkedin.com/in/nealrabogliatti