ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

SEP 2019 BBG HOW TO GET RESULTS ON LINKEDIN WITH SUE ELLISONsue-ellson

•Download as PPTX, PDF•
•
Ivan Kaye
Ivan Kaye

Sue Ellson is a LinkedIn expert based in Melbourne, Australia. She has over 30 years of experience in digital marketing, training, and consulting. Ellson shares tips for getting results on LinkedIn, including updating your profile and company page, customizing privacy settings, setting goals for content publishing, and generating leads, sales, and business results through your LinkedIn activities. The document provides specific strategies and links to Ellson's online resources for optimizing the use of LinkedIn.

1 of 12
How to get results on LinkedIn Deskworx 1/3 Wellington Street St Kilda Melbourne Victoria Australia 3182 7:30am – 10:30am Wednesday 18 September 2019 with Sue Ellson BBus MIML MAHRI CDAA MPC ASA WV sueellson@sueellson.com LinkedIn+ Melbourne
Sue Ellson BBus MIML MAHRI CDAA ASA MPC WV - Professional 1982 Started work at Westpac in Adelaide 1987 Started digital literacy and training 1994 Moved to Melbourne from Adelaide 1994 Consulting – careers, business, marketing, training 2001 First website online NewcomersNetwork.com 2001 Member of the Australian Institute of Management 2003 Joined LinkedIn now 17,200 Connections, 18,200 Followers, 1,450 profile views last 90 days, 730 search appearances 7 days 2005 Member of the Australian Human Resources Institute 2008 Independent LinkedIn Consultant 2012 Started Camberwell Network 2014 Teaching at the Centre for Adult Education (current) 2015 Associate Member of CDAA and Member of Australian Society of Authors 2016 Teaching at General Assembly and RMIT Short Courses 2016 wrote and self published three books – 120 Ways to Achieve Your Purpose With LinkedIn 120 Ways To Attract The Right Career Or Business 120 Ways to Market Your Business Hyper Locally 2017 Teaching at Monash Training and Professional Development 2018 Answering questions on Quora.com – Top Writer 2018 2018 Member of Career Development Association of Australia (CDAA) and Writers Victoria 2018 Top 10 LinkedIn Expert in the Asia Pacific Region 2019 Writing and self publishing Gigsters – Any Age or Ability Employees, Experts and Entrepreneurs Poems for lovers to read to each other (2020 release) International research project follow up to 2004 Newcomers Network Research Project Learn more at https://sueellson.com
Sue Ellson - Voluntary 1991 – 1992 Committee Member, Westbourne Park Netball Club 1991 – 1992 Fundraising Committee and Assistant Treasurer South Australian United Church Netball Association 1991 – 1993 Photographer Mitchell Park Football Club and Morphettville Park Football Club 1992 – 1993 Inaugural Secretary/Treasurer & Westpac Representative Australian Institute of Bankers SA Young Banker's Committee 1998 – 1998 Fundraising Committee Member, Templestowe Heights Pre School 1999 – 1999 Committee Member University of South Australia, Administrative Management Student and Staff Course 2001 – 2002 Committee Member, Cultural Tourism Industry Group 2001 – 2002 Promotions Executive and Deputy Chair, International Business Group Australian Institute of Management 2001 – 2002 Promotions Officer and President Templestowe Valley Pre School 2003 – 2007 Committee Member Victorian Community Committee for Harmony 2003 – 2009 Media, Communications and Committee Member Victorian Immigrant and Refugee Women's Coalition (VIRWC) 2004 – 2011 Parent Helper Scouts Australia (including two Jamborees and one Cuboree) 2007 – 2015 Convenor, International Human Resources Network Victoria Australian Human Resources Institute (AHRI) 2009 – 2012 Committee Member, Friends of Music Parent Helper Camberwell High School 2011 – 2012 Committee Member, Friends of Music Parent Helper Blackburn High School 2011 – 2014 Adviser and Facilitator, Camberwell Traders Association 2013 – 2014 Consultant to the Media Team St Paul's Anglican Church Canterbury 2013 – 2016 Volunteer Foster Carer RSPCA Victoria 2014 – 2015 Councillor Victorian State Council Australian Human Resources Institute (AHRI) 2001 – now Free Presentations, Training, Events for various organisations and social enterprises Newcomers & Camberwell Networks
Spark Magazine Winter Edition – August 2019 Pages 14-17 How to get results on LinkedIn – by Sue Ellson https://issuu.com/bsicomms/docs/spark_mag_august_2019-compressed
Why LinkedIn? 1) Secure Google Search Results for your name or business name 2) Build your network and maintain relationships 3) Research and approach key decision makers and future clients 4) Publish articles that can appear in Google Search Results 5) Engage with relevant content for professional knowledge and branding purposes https://sueellson.quora.com/The-Benefits-of-LinkedIn
1. Update your LinkedIn Profile Google your name and it is likely to appear! Primary and Secondary Keywords https://www.linkedin.com/pulse/linkedin-keywords-what-primary-secondary-should-you-sue-ellson Cheat Sheet - show me the data! https://www.linkedin.com/pulse/linkedin-profile-updates-cheat-sheet-sue-ellson Business Case https://www.linkedin.com/pulse/business-case-linkedin-sue-ellson Why you should create a good LinkedIn Profile https://www.linkedin.com/pulse/what-linkedin-why-should-you-create-good-profile-sue-ellson How to choose your next job or career – you need to know this first! https://www.linkedin.com/pulse/how-choose-your-next-job-career-sue-ellson
2. Update your Company Profile It is not what you know or who you know, it is who refers you and how they can verify your authenticity. How to maximise your Company Profile https://www.linkedin.com/pulse/how-maximise-your-company-profile- linkedin-sue-ellson 20 ways your employees can support your business and why they should https://www.linkedin.com/pulse/20-ways-your-employees-can-support- business-linkedin-why-sue-ellson
3. Change your Settings Avoid unwanted correspondence and notifications Don’t sync your phone or email address with LinkedIn unsync here https://www.linkedin.com/mynetwork/settings/manage-syncing Change your email options and frequency here https://www.linkedin.com/psettings/messages Change your profile but don’t announce it here https://www.linkedin.com/psettings/activity-broadcast Cease Notifications about people’s birthdays or work anniversaries here https://www.linkedin.com/psettings/communications-controls/inapp and choose Network and turn them off Ask people to Follow you rather than Connect with you, change the setting here https://www.linkedin.com/psettings/allow-follow
4. Set realistic objectives for publishing Posts and Articles If you Liked, Commented or Shared other people’s content once a week, Posted in the Newsfeed once a month and wrote three Articles a year, you would probably be more active than most of the 5.5 million average monthly users in Australia! Engagement ratio 12:1 – you engage 12 times, you post 1 time Video content currently more popular at the moment, be careful not to overuse Use images that are created in a landscape direction and select images that have one or more faces and tell a story in their own right. Incorporate hashtags (# subject), tags (@ names) and even emojis (if you are on a desktop or laptop, copy them from http://getemoji.com) in Posts Search Engine Optimise your Articles so that they can generate lifetime digital asset value https://www.linkedin.com/pulse/content-engagement-curation-creation-strategies-busy-people-ellson https://www.linkedin.com/pulse/20-ways-encourage-linkedin-post-go-viral-sue-ellson https://www.linkedin.com/pulse/how-write-search-engine-optimised-article-linkedin-sue-ellson Examples Post https://www.linkedin.com/feed/update/urn:li:activity:6490720517056753664 Article https://www.linkedin.com/pulse/tough-love-unemployed-job-seekers-under-30-years-age-sue-ellson
5. Be very clear about how to generate Leads, Sales and Results If you have a website, make sure it WORKS before you start trying to use LinkedIn. Contact details must be visible, you must explain how you can help people, your website must take less than three seconds to load and be easy to navigate. You must abide by the LinkedIn User Agreement https://www.linkedin.com/legal/user-agreement, in particular, the Do’s and Don’ts in Section 8. This means that you can’t have someone else managing your LinkedIn Account for you from another location, you can’t use automation tools and if you send too many Connection requests to people you don’t know, you risk having your account deleted without notice. Think very carefully about your true target audience and just reach out to them and do not, under any circumstances, spam or annoy people as they can report you. https://www.linkedin.com/pulse/how-generate-leads-sales-results-linkedin-sue-ellson
Discussion Points • Long game – build and maintain network • Content – remind people of your specialty and your vitality • Attract – ideal prospects that self-select • Give – there is enough for all – my ideal client is different to yours • International – update Jobs, Career Interests for location • Find Nearby and Scan Code – use regularly • All ages, all abilities, all niches – add some personality 💃
Thank You Say Thank You https://www.facebook.com/pg/BBGcommunity/reviews https://g.page/sue-ellson-author/review For more information, please contact: Sue Ellson +61 402 243 271 sueellson@sueellson.com https://sueellson.com (Presentations, Podcasts, Publications, Clients, Services etc) https://www.linkedin.com/in/sueellson

More Related Content

SEP 2019 BBG HOW TO GET RESULTS ON LINKEDIN WITH SUE ELLISONsue-ellson

  • 1. How to get results on LinkedIn Deskworx 1/3 Wellington Street St Kilda Melbourne Victoria Australia 3182 7:30am – 10:30am Wednesday 18 September 2019 with Sue Ellson BBus MIML MAHRI CDAA MPC ASA WV sueellson@sueellson.com LinkedIn+ Melbourne
  • 2. Sue Ellson BBus MIML MAHRI CDAA ASA MPC WV - Professional 1982 Started work at Westpac in Adelaide 1987 Started digital literacy and training 1994 Moved to Melbourne from Adelaide 1994 Consulting – careers, business, marketing, training 2001 First website online NewcomersNetwork.com 2001 Member of the Australian Institute of Management 2003 Joined LinkedIn now 17,200 Connections, 18,200 Followers, 1,450 profile views last 90 days, 730 search appearances 7 days 2005 Member of the Australian Human Resources Institute 2008 Independent LinkedIn Consultant 2012 Started Camberwell Network 2014 Teaching at the Centre for Adult Education (current) 2015 Associate Member of CDAA and Member of Australian Society of Authors 2016 Teaching at General Assembly and RMIT Short Courses 2016 wrote and self published three books – 120 Ways to Achieve Your Purpose With LinkedIn 120 Ways To Attract The Right Career Or Business 120 Ways to Market Your Business Hyper Locally 2017 Teaching at Monash Training and Professional Development 2018 Answering questions on Quora.com – Top Writer 2018 2018 Member of Career Development Association of Australia (CDAA) and Writers Victoria 2018 Top 10 LinkedIn Expert in the Asia Pacific Region 2019 Writing and self publishing Gigsters – Any Age or Ability Employees, Experts and Entrepreneurs Poems for lovers to read to each other (2020 release) International research project follow up to 2004 Newcomers Network Research Project Learn more at https://sueellson.com
  • 3. Sue Ellson - Voluntary 1991 – 1992 Committee Member, Westbourne Park Netball Club 1991 – 1992 Fundraising Committee and Assistant Treasurer South Australian United Church Netball Association 1991 – 1993 Photographer Mitchell Park Football Club and Morphettville Park Football Club 1992 – 1993 Inaugural Secretary/Treasurer & Westpac Representative Australian Institute of Bankers SA Young Banker's Committee 1998 – 1998 Fundraising Committee Member, Templestowe Heights Pre School 1999 – 1999 Committee Member University of South Australia, Administrative Management Student and Staff Course 2001 – 2002 Committee Member, Cultural Tourism Industry Group 2001 – 2002 Promotions Executive and Deputy Chair, International Business Group Australian Institute of Management 2001 – 2002 Promotions Officer and President Templestowe Valley Pre School 2003 – 2007 Committee Member Victorian Community Committee for Harmony 2003 – 2009 Media, Communications and Committee Member Victorian Immigrant and Refugee Women's Coalition (VIRWC) 2004 – 2011 Parent Helper Scouts Australia (including two Jamborees and one Cuboree) 2007 – 2015 Convenor, International Human Resources Network Victoria Australian Human Resources Institute (AHRI) 2009 – 2012 Committee Member, Friends of Music Parent Helper Camberwell High School 2011 – 2012 Committee Member, Friends of Music Parent Helper Blackburn High School 2011 – 2014 Adviser and Facilitator, Camberwell Traders Association 2013 – 2014 Consultant to the Media Team St Paul's Anglican Church Canterbury 2013 – 2016 Volunteer Foster Carer RSPCA Victoria 2014 – 2015 Councillor Victorian State Council Australian Human Resources Institute (AHRI) 2001 – now Free Presentations, Training, Events for various organisations and social enterprises Newcomers & Camberwell Networks
  • 4. Spark Magazine Winter Edition – August 2019 Pages 14-17 How to get results on LinkedIn – by Sue Ellson https://issuu.com/bsicomms/docs/spark_mag_august_2019-compressed
  • 5. Why LinkedIn? 1) Secure Google Search Results for your name or business name 2) Build your network and maintain relationships 3) Research and approach key decision makers and future clients 4) Publish articles that can appear in Google Search Results 5) Engage with relevant content for professional knowledge and branding purposes https://sueellson.quora.com/The-Benefits-of-LinkedIn
  • 6. 1. Update your LinkedIn Profile Google your name and it is likely to appear! Primary and Secondary Keywords https://www.linkedin.com/pulse/linkedin-keywords-what-primary-secondary-should-you-sue-ellson Cheat Sheet - show me the data! https://www.linkedin.com/pulse/linkedin-profile-updates-cheat-sheet-sue-ellson Business Case https://www.linkedin.com/pulse/business-case-linkedin-sue-ellson Why you should create a good LinkedIn Profile https://www.linkedin.com/pulse/what-linkedin-why-should-you-create-good-profile-sue-ellson How to choose your next job or career – you need to know this first! https://www.linkedin.com/pulse/how-choose-your-next-job-career-sue-ellson
  • 7. 2. Update your Company Profile It is not what you know or who you know, it is who refers you and how they can verify your authenticity. How to maximise your Company Profile https://www.linkedin.com/pulse/how-maximise-your-company-profile- linkedin-sue-ellson 20 ways your employees can support your business and why they should https://www.linkedin.com/pulse/20-ways-your-employees-can-support- business-linkedin-why-sue-ellson
  • 8. 3. Change your Settings Avoid unwanted correspondence and notifications Don’t sync your phone or email address with LinkedIn unsync here https://www.linkedin.com/mynetwork/settings/manage-syncing Change your email options and frequency here https://www.linkedin.com/psettings/messages Change your profile but don’t announce it here https://www.linkedin.com/psettings/activity-broadcast Cease Notifications about people’s birthdays or work anniversaries here https://www.linkedin.com/psettings/communications-controls/inapp and choose Network and turn them off Ask people to Follow you rather than Connect with you, change the setting here https://www.linkedin.com/psettings/allow-follow
  • 9. 4. Set realistic objectives for publishing Posts and Articles If you Liked, Commented or Shared other people’s content once a week, Posted in the Newsfeed once a month and wrote three Articles a year, you would probably be more active than most of the 5.5 million average monthly users in Australia! Engagement ratio 12:1 – you engage 12 times, you post 1 time Video content currently more popular at the moment, be careful not to overuse Use images that are created in a landscape direction and select images that have one or more faces and tell a story in their own right. Incorporate hashtags (# subject), tags (@ names) and even emojis (if you are on a desktop or laptop, copy them from http://getemoji.com) in Posts Search Engine Optimise your Articles so that they can generate lifetime digital asset value https://www.linkedin.com/pulse/content-engagement-curation-creation-strategies-busy-people-ellson https://www.linkedin.com/pulse/20-ways-encourage-linkedin-post-go-viral-sue-ellson https://www.linkedin.com/pulse/how-write-search-engine-optimised-article-linkedin-sue-ellson Examples Post https://www.linkedin.com/feed/update/urn:li:activity:6490720517056753664 Article https://www.linkedin.com/pulse/tough-love-unemployed-job-seekers-under-30-years-age-sue-ellson
  • 10. 5. Be very clear about how to generate Leads, Sales and Results If you have a website, make sure it WORKS before you start trying to use LinkedIn. Contact details must be visible, you must explain how you can help people, your website must take less than three seconds to load and be easy to navigate. You must abide by the LinkedIn User Agreement https://www.linkedin.com/legal/user-agreement, in particular, the Do’s and Don’ts in Section 8. This means that you can’t have someone else managing your LinkedIn Account for you from another location, you can’t use automation tools and if you send too many Connection requests to people you don’t know, you risk having your account deleted without notice. Think very carefully about your true target audience and just reach out to them and do not, under any circumstances, spam or annoy people as they can report you. https://www.linkedin.com/pulse/how-generate-leads-sales-results-linkedin-sue-ellson
  • 11. Discussion Points • Long game – build and maintain network • Content – remind people of your specialty and your vitality • Attract – ideal prospects that self-select • Give – there is enough for all – my ideal client is different to yours • International – update Jobs, Career Interests for location • Find Nearby and Scan Code – use regularly • All ages, all abilities, all niches – add some personality 💃
  • 12. Thank You Say Thank You https://www.facebook.com/pg/BBGcommunity/reviews https://g.page/sue-ellson-author/review For more information, please contact: Sue Ellson +61 402 243 271 sueellson@sueellson.com https://sueellson.com (Presentations, Podcasts, Publications, Clients, Services etc) https://www.linkedin.com/in/sueellson