Sequaz NBA Case
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This document contains analytics on the Twitter accounts of LeBron James, Carmelo Anthony, and the NBA. It shows the number of followers, statuses, date joined, and friends for each account. It also analyzes engagement rates, times of peak posting activity, most mentioned teams, and overlap between followers for James and Anthony. The document concludes that LeBron James has the most representative Twitter profile based on follower activity, reach, and overall virtual influence.
Sequaz NBA Case
- 1. Followers Analytics Case Tuesday, June 19, 12
- 2. Twitter Statistics FOLLOWERS 4.307.230 FOLLOWERS 4.789.072 FOLLOWERS 1.990.703 STATUSES 2550 STATUSES 27068 STATUSES 1695 JOINED 03/06/2009 JOINED 02/02/2009 JOINED 05/25/2009 FRIENDS 271 FRIENDS 983 FRIENDS 250 Report date: 21/04/2012 Tuesday, June 19, 12
- 3. Overlap @NBA @CarmeloAnthony @KingJames This report was based on 8.389.859 unique pro?les. Tuesday, June 19, 12
- 4. FOLLOWERS 4.307.230 STATUSES 2550 JOINED 03/06/2009 FRIENDS 271 Know your Audience At least 559.939 followers has never tweeted and more than 700K did at most once. LeBron prefers to post statuses on Mondays and Sundays, specially at 3 am and 9 pm. The top words related to his pro?le are: @KingJames, Great and Thanks. Top 5 Followers Tuesday, June 19, 12
- 5. FOLLOWERS 1.990.703 STATUSES 1.695 JOINED 05/25/2009 > FRIENDS 250 Know your Audience At least 218.977 followers has never tweeted and more than 500K tweeted at most ten times. Most of Carmelo¡¯s statuses were on Fridays, specially between 23 pm and 2 am. The top words related to his pro?le are: @CarmeloAnthony and @DiegoCash, . Top 5 Followers Tuesday, June 19, 12
- 6. FOLLOWERS 4.789.072 STATUSES 27.068 JOINED 02/02/2009 FRIENDS 983 Know your Audience More than 1,2 million followers has never 36% tweeted and about 700K did that more than 1 year ago. Almost 2 million followers have tweeted at most once in ¡°their life¡±. The top teams most often mentioned at @NBA were @nyknicks and @lakers. Top 5 Followers Tuesday, June 19, 12
- 7. Other info @KingJames and @CarmeloAnthony have1.233.293 followers in common and, with Sequaz, you can see who they are; 90.759 followers of @KingJames joined twitter in December 2011; You can see who are your followers that are new on twitter; The @NBA pro?le has more than 1,5 Million followers that have at most ONE follower. Tuesday, June 19, 12
- 8. The King Wins! Not only inside the court, LeBron James is also more representative at the virtual world. His followers tweet more. He tweets more - Activity His followers have more followers. He has more followers - Reach And much more! Tuesday, June 19, 12
- 9. Sequaz Tuesday, June 19, 12