Serious play (ENG version)
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The document describes research into using a serious play board game technique to explore user experience challenges in the Internet of Things domain. Groups were provided contextual elements and asked to take on character roles to collaboratively generate scenarios. Feedback indicates the technique elicited experiences and ideas effectively but context elements may need gradual introduction. Differences were found between professional and end user perspectives, and the technique has potential for use across the design process.
Serious play (ENG version)
- 1. Serious Play A new board game for designers Mario Chiesa Antonella Frisiello User eXperience 2.0 Come semplificare la complessit. Come valorizzare la partecipazione! Torino, 21 marzo 2011
- 2. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer The Internet of Things domain UX challenges for IoT Explorative research A new toolkit Conclusions Outline 2
- 3. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer A large pilot project about Internet of Things and its applications. Internet of Things 3 The context
- 4. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer The Internet of Things will allow to design and develop smart objects and environments, able to: Identify objects, people,devices Recognize actions (gestures, behaviors, etc. ), environmental variables and complex actions Communicate between objects, devices and humans Adapt to the context, with different degrees of autonomy and intelligence Internet of Things The context 4
- 5. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Some examples: WithinSmart cities service and process interoperability, infomobility, e-government , domotica In E-Health supporting prevention, monitoring, treatment and care processes Internet of Things Applications and domains 5
- 6. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Simpler identification of objects, devices, scenarios Wide distribution of automated sensors Automation of security features for products, services and processes Fleisch E., (2010). What is the Internet of Things? When Things Add Value. Internet of Things Infrastructural Value drivers 6
- 7. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Users can get information more: Simpler and up-to-date Distributed and pervasive Able to affect behaviors and perception of the environment Fleisch E., (2010). What is the Internet of Things? When Things Add Value. Internet of Things Motivational Value drivers 7
- 8. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer UX per IoT What motivations will push people to use such services? Through what user experiences? How daily life will benefit from IoT-based services? In a context with: Cross-domain, pervasive and always-on products and services Multiple services active at the same time People (users, consumers, citizens) with Heterogeneous background Different goals and values 8 Questions
- 9. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer How to collect information and insights? How to involve people from the early stage? With a method/tool able to: Catch the richness of IoT values Control costs and efforts Be applied across the whole design process Explorative research 9 Method
- 10. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Brainstorming Focus group Bodystorming Role play In field investigations Explorative research 10 Traditional techniques
- 11. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Context elements Proxemics Relational context Cultural context Real world Explorative research 11 Elements
- 12. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Real world Context elements Proxemics Relational context Cultural context Brainstorming Focus group Bodystorming Role-play In-field Explorative research 12 From brainstorming to in-field
- 13. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer 5 groups 20 people: Average age 34 anni (range: 25-41) Tech assessment: Lower profile: Consensus adopters (14%) Mid profile: Early Adopters (57%) Higher profile: Innovator* (29%) Explorative research 13 Davis et al. (2004).Toward Preprototype User Acceptance Testing of New Information Systems: Implications for Software Project Management. Tests Professionals (designer and ICT professionals) End users
- 14. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Each group is conducted within a four step process: a. Intro b. Characters choice c. Creative session d. Conclusion Explorative research 14 Steps
- 15. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer a. Intro Scene setting, through textual elements and visual elements Context elements added: devices, objects, accessories, furnitures Explorative research 15 Steps
- 16. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Explorative research 16 a. Intro Contextual elements
- 17. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Explorative research 17 a. Intro Contextual elements
- 18. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Explorative research 18 a. Intro Contextual elements
- 19. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Explorative research 19 b. Characters choice b. Choice, definition and customisation
- 20. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer c. Creative session Approaches: Role Play Serious play (innovative approach) Focus group Explorative research 20 c. Creative session
- 21. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Explorative research 21 c. Creative session Game cards Non c竪 campo :-( Hai finito il credito ;-( Come pago? Chi 竪 lultimo? Hai un bonus di acquisto!! :-D Prenotazione confermata!! :-) Non devo dimenticare nulla! ;- Uff tra 15 minuti scade il parcheggio :-0 carte pensiero
- 22. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer d. Conclusion Sharing of thoughts about the activity done Explorative research 22 d. Conclusion
- 23. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Gamification to evoke more complex scenarios, easily move between time and space, foster creativity Active technique to stimulate active participation and elicit individual past experiences Situated Interaction in scenarios enriched by partecipants (fast and cheap) Serious play 23
- 24. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Real world Context elements Proxemics Relational context Cultural context Brainstorming Focus group Bodystorming Role-play In-field Serious play Serious play 24 From brainstorming to in-field
- 25. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer The pilot allows us to observe different participation levels and answer to the proposed serious play elements. Eliciting direct past experiences within the evoked context is crucial. Scenarios elements are considered stimulating in the long run, but need to be properly and gradually introduced and presented to the groups. Conclusions 1/4 25
- 26. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Some differences were spotted Conclusions 2/4 26 Professionals End users New concepts and solutions as incremental from existing ones. Disruptive new concepts and solutions. Focus on utility (goals and constraints). Focus on wants and needs. More innovation about devices and services. Less innovation at the abstract level Application-oriented mindset Goal-oriented mindset. Personal experience (wants & needs) Futuristic scenarios (concepts & constraints)
- 27. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Contextual elements can add three main functions: Evocative features of past personal experience, and also of complex scenarios never experimented in real life Visual clues to understand, perceive, describe and activate storytelling about processes and interactions Creative stimuli to suggest ideas and concepts, solicited by the gamification elements Conclusions 3/4 27
- 28. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer Process-wide application of the tool Conclusions 4/4 28 Open task Given task Concept User requirements Design&prototyping Evaluation Visual clues Creative stimuli Evocative features
- 29. Come semplificare la complessit. Come valorizzare la partecipazione! User eXperience 2.0 Serious Play Giochi da tavolo per designer The proposed new designer toolkit Elements to evoke the context Elements to define the scenario Characters Serious play 29
- 30. Thanks. User eXperience 2.0 Come semplificare la complessit. Come valorizzare la partecipazione! Torino, 21 marzo 2011