Sertab Erener in Digital Media

May 18, 2011Download as PPTX, PDF0 likes265 views

Sertab Erener is a successful Turkish singer who started her career in the 1990s. As social media became popular, she recognized the need to manage her online presence professionally. She launched her official website, Sertab.com, in 2005 which is managed by a digital media agency. The site links to her social media profiles and shares content like announcements, photos, videos and music. Erener is personally involved, responding to fans online. This engagement has helped her become one of the Turkish celebrities most efficiently using social media. Her digital presence enhances marketing and creates a stronger fan community.

SERTAB ERENER IN DIGITAL MEDIAA.CEYDA TUĞLUMUSTAFA ABBASOĞLUWEB 2.0: DIGITAL AGE BUSINESS

Sertab ErenerBorn in 1964Started her musiccareeraftergraduatingTurkishState Music ConservatoryBackvocalistfor Sezen AksuWorkedwith Fahir AtakoğluJinglesLal (album)Turkeyvoted #1st in Eurovision SongContest 2003, Estonia‘Everywaythat i can’ by Demir Demirkan

Sertab Erener in Digital MediaSuccessfulcareer5 millioncopiessold.Number of her fans has beenincreasing since then. Social Networks startedtoboomFacebook andMySpacebeingwidelyused. Non-official fan pagesAwarenesstheyneedtomanagetheir online presenceNeedforprofessionalsupport

Sertab.comOfficial Web site since 2005, revised 2009Designedby“a professional services agency that has been creating award-winning interactive experiences since 2003.” Nokia, Kraft FoodsTurkey, Dream TV, GarantiBanketc.Agency in chargeDigitalMediaagency, Co-foundedby ÖzgurAlaz,ex-blogger atexpertise in community management and social media campaigns Starbucks, İş Bankası, Nissan, Tivibuetc.

Sertab.com: Site ContentLINKS TO SOCIAL NETWORKSEmbedded and Pop-upcontentANNOUNCEMENTSFANSEVENTSNEWSLETTERVIDEOSMUSICSongsshescrobbled at PHOTOSOfficialand Fan uploads

FirsttwomonthscollaborationwithWorkattackstrategydeterminedbyPromoqube.As of May 2009, an in-house team follows every move of Sertab in Digital Media.Leadby Serra Arabacıoğlu.Sertab Erener in Digital Media

Sertab Erener in Digital Media: In-houseteamInterviewwith Serra Arabacıoğlu Undergrad.in Art ManagementatYıldız Technical University. Started her socialmediacareer atSupportedGaraj İstanbul’s online presence Under supervision of Mehmet Ali AlaboraandsomecommunicationexpertsNew opening: hiredbySertabErener and DemirDemirkanCommonmusic project “Painted on Water” in 2009.POW is a projectfor USA, New York.

Digital Media Success#1 ‘Celebrities who use Social Media Most Efficiently’, Webrazzi 2009#2 ‘Celebrities who use Social Media Most Efficiently’ Webrazzi 2010#1

Digital Media Success: FactorsActing and adapting fast to the digital mediaPersonallyinvolvedWrites her own tweetsSupervisesallactivityTookprofessionalguidanceSame tone of voice at allplatformsGives attention to the requests of her fansPerformancefootage of her earliercareeruploadedupon fan requestImage comesfirst: No cheesycampaignsRareticketandalbumgive-awaysAvoidpushysalespromotions

$Digital Media Success: FactorsOnline presence is a strong part of what your brand tells to your audience. Fan count has never been underestimated.non-official pages invitedto a merge. Numberscount, but avoidcampaigningformerenumbersContact a fraction of theirfans on a morepersonalbasis.$

Digital Media Success: FactorsFierce FanIn a virtualcompetitionwithotherfansMoreactiveTalkstootherfansOrganizesthemGetsawardedforcontribution

A Digital Media Project: RengarenkCampaignfor her musicalbum ‘Rengarenk’Askedfans to send their most colorful pictures. Winner gottotalk with Sertab on High contributionNo costs

TrendsandSertab.com’sfutureNoted Facebook #1TurkishusertendancySharing is easyApplicationsRevisedMySpacepage, howevertrafficfalls.Popularity: Facebook, Twitter andcollaborative “dictionaries” likeSertab Erener is pleasedwiththeworkAware of theimportance of Web 2.0FinancesSerra’strainingWorkshops

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Sertab Erener in Digital Media

1. SERTAB ERENER IN DIGITAL MEDIAA.CEYDA TUĞLUMUSTAFA ABBASOĞLUWEB 2.0: DIGITAL AGE BUSINESS

2. Sertab ErenerBorn in 1964Started her musiccareeraftergraduatingTurkishState Music ConservatoryBackvocalistfor Sezen AksuWorkedwith Fahir AtakoğluJinglesLal (album)Turkeyvoted #1st in Eurovision SongContest 2003, Estonia‘Everywaythat i can’ by Demir Demirkan

3. Sertab Erener in Digital MediaSuccessfulcareer5 millioncopiessold.Number of her fans has beenincreasing since then. Social Networks startedtoboomFacebook andMySpacebeingwidelyused. Non-official fan pagesAwarenesstheyneedtomanagetheir online presenceNeedforprofessionalsupport

4. Sertab Erener andSocial Media

5. Sertab.comOfficial Web site since 2005, revised 2009Designedby“a professional services agency that has been creating award-winning interactive experiences since 2003.” Nokia, Kraft FoodsTurkey, Dream TV, GarantiBanketc.Agency in chargeDigitalMediaagency, Co-foundedby ÖzgurAlaz,ex-blogger atexpertise in community management and social media campaigns Starbucks, İş Bankası, Nissan, Tivibuetc.

6. Sertab.com

7. Sertab.com: Site ContentLINKS TO SOCIAL NETWORKSEmbedded and Pop-upcontentANNOUNCEMENTSFANSEVENTSNEWSLETTERVIDEOSMUSICSongsshescrobbled at PHOTOSOfficialand Fan uploads

8. FirsttwomonthscollaborationwithWorkattackstrategydeterminedbyPromoqube.As of May 2009, an in-house team follows every move of Sertab in Digital Media.Leadby Serra Arabacıoğlu.Sertab Erener in Digital Media

9. Sertab Erener in Digital Media: In-houseteamInterviewwith Serra Arabacıoğlu Undergrad.in Art ManagementatYıldız Technical University. Started her socialmediacareer atSupportedGaraj İstanbul’s online presence Under supervision of Mehmet Ali AlaboraandsomecommunicationexpertsNew opening: hiredbySertabErener and DemirDemirkanCommonmusic project “Painted on Water” in 2009.POW is a projectfor USA, New York.

10. Digital Media Success#1 ‘Celebrities who use Social Media Most Efficiently’, Webrazzi 2009#2 ‘Celebrities who use Social Media Most Efficiently’ Webrazzi 2010#1

11. Digital Media Success: FactorsActing and adapting fast to the digital mediaPersonallyinvolvedWrites her own tweetsSupervisesallactivityTookprofessionalguidanceSame tone of voice at allplatformsGives attention to the requests of her fansPerformancefootage of her earliercareeruploadedupon fan requestImage comesfirst: No cheesycampaignsRareticketandalbumgive-awaysAvoidpushysalespromotions

12. Digital Media Success: FactorsOnline presence is a strong part of what your brand tells to your audience. Fan count has never been underestimated.non-official pages invitedto a merge. Numberscount, but avoidcampaigningformerenumbersContact a fraction of theirfans on a morepersonalbasis.

13. Digital Media Success: FactorsFierce FanIn a virtualcompetitionwithotherfansMoreactiveTalkstootherfansOrganizesthemGetsawardedforcontribution

14. Digital Media Presence: Effects on MarketingBeing present on social networks gives the brand the ability to interact with masses and to convey your message over to them: “It’s like passing on Erener’s philosophy to fans.” On social media, not only concert or tour news is being shared; books that Sertab read, films that she have been to, what she liked, what she did not approve.The mass is being transformed into a community that wonders aboutanything relatedto the artist.More than a simple promoting activity, it creates an image of an artist, a perception of yourbrand.

15. A Digital Media Project: RengarenkCampaignfor her musicalbum ‘Rengarenk’Askedfans to send their most colorful pictures. Winner gottotalk with Sertab on High contributionNo costs

17. TrendsandSertab.com’sfutureNoted Facebook #1TurkishusertendancySharing is easyApplicationsRevisedMySpacepage, howevertrafficfalls.Popularity: Facebook, Twitter andcollaborative “dictionaries” likeSertab Erener is pleasedwiththeworkAware of theimportance of Web 2.0FinancesSerra’strainingWorkshops

18. http://vimeo.com/channels/erenerdigital

19. THANK YOU!

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Sertab Erener in Digital Media

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