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Service Design
Service is a
journey
Service Design Course
VIKMB32

2
What‘s the news
this week?

2
The Key Concepts
1. Touchpoints
2. Customer Journey
3. Service Pyramid
4. Design Process
4
Service
touchpoints

5
Customer
journey

6
Service
structure

Overdelivery
Usability and
accessibility

Value and benefits

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8
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Cardboard hospital @ Tampere Uni

vimeo.com/46812964
10
Summary
Service Design = Customer Journey + HCD
Basics = good research + prototypes
The Balls = Always overdeliver
Service Design 2: Service is a Journey
Until Next Time
1) Send me your opinion (3
paragraphs) on whether it
makes sense financially for
Iceland to open in the
Czech Rep by Monday 17
March noon to
adam.hazdra@gmail.com.
2) Please read one of the
following books.
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Next Meeting
Brno Observatory and Planetarium
Kraví hora 2

Monday 17 March 2014
12:30 – 15:30

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Service Design 2: Service is a Journey