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Service design,
     a new
design discipline.
                September 2009
31VOLTS
The first service design office in The Netherlands
                                                     2
Marcel Zwiers
                3
¡®Design is a Verb¡¯


                     4
part 1

         5
The changing
role of Design

                 6
20th century
  Design

               7
Design based on a craft
                          8
Designing for industry
                         9
Designers became Rockstars
                             10
Designing for Interactions
                             11
A natural shift
from tangible...
   Products
                   12
... to interactions
      Services
                  13
part 2

         14
73,5% GDP:
Service industry
http://nl.wikipedia.org/wiki/Economie_van_Nederland

                                                      15
21st century
Challenges...

                16
What if you sell insurance ¡®products¡¯...
                                           17
Insura
                             nce po
                                   licies h
                                           ere!




... that HEMA offers next to candybars.
                                                  18
http://www.flickr.com/photos/vincentteeuwen/



     What if you are used to talk to architects...
                                                     19
... while the difference is made here!
                                         20
What if you are one of these brands...
                                         21
What if you want to help these people...
                                           22
What do you
 do then?

              23
part 3

         24
21st century
  Design

               25
Service Design

                 26
Service




A service consists of ...
                                  27
technologie
               Service




Technology +
                         28
technologie
                       Service


            business




Technology + Business +
                                 29
technologie
                           Service

      mensen    business




Technology + Business + People
                                     30
technologie
                            Service

        mensen   business




Service Designers focus on People
                                      31
part 4

         32
How?

       33
Holistic Approach
http://en.wikipedia.org/wiki/Holistic

                                        34
Design Thinking
http://en.wikipedia.org/wiki/Design_thinking

                                               35
User Centered
http://en.wikipedia.org/wiki/User-centered_design

                                                    36
Read also:

             37
Service Design 101
http://www.31v.nl/2009/04/service-design-101/

                                                38
What does
Mc Donalds do?

                 39
40
What does
Nokia do?

            41
42
What are you
going to do?

               43
+31 (0)30 8903220
energy@31v.nl
@31Volts




                    44
31VOLTS

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Service design, a new design discipline