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SERVICE DESIGN GLOBAL
CONFERENCE 2013
Redux	

!

@mikeefreedom
3 DAYS, CARDIFF, AWESOME
http://www.slideshare.net/sdnetwork	

http://www.youtube.com/user/servicedesignnetwork	

http://conferences.service-design-network.org/sdnc13/
TALK ABOUT
High level themes	

Calls to action
TRANSFORMATION
See all
GREAT TIME TO BE A
DESIGNER
Nick Leon - http://www.youtube.com/watch?v=FQEDRBS1Kz0	

Lee Sankey - http://www.youtube.com/watch?v=C56bcqyoSOw	

Clive Grinyer - http://www.youtube.com/watch?v=C56bcqyoSOw	

Jared Spool, UXAustralia, John Mathers, +more
Commercialising Design Led Innovation
RCA
Service Design

Module 2

Internet of Things

Mobile Internet

Big Data, Analytics

Cloud Computing

Social Media and
Collaborative Innovation

A Perfect Storm of Technological Change transforming services
Commercialising Design Led Innovation
RCA
Service Design

Module 2

Urbanization and Inequality

Global Warming
Ageing Demographics

Bio-Diversity
Natural Resources
Globalization

A Perfect Storm of Social, Cultural and Environmental Issues
DESIGN THE FUTURE
Or someone else will	


!
Photo credit : http://en.wikipedia.org/wiki/File:FutureShopMoncton.JPG
REMEMBER	

YOU ARE
NOT GOD
!

Photo credit :	

http://commons.wikimedia.org/
wiki/File:Michelangelo's_
%22God%22,_from_
%22the_Creation_of_Adam
%22.jpg
CLIENT BUY-IN WITHOUT IT
YOURE
Joel Bailey - http://www.youtube.com/watch?v=MK8RNDl0BTw	

Wim Rampen - http://www.youtube.com/watch?v=VNcgLRDhTaI	

gov.co.uk - unavailable	

+more
CLIENT BUY-IN


Get to know them	




Educate them about you	




Communicate
BIG DATA
Kerry Bodine - http://www.youtube.com/watch?v=ZZm-QI8nvrk	

Maria Garcia - http://www.youtube.com/watch?v=fDJ3vJzrJgk	

Cliver Grinyer, Nick Leon, James Samperi
WHAT IS BIG DATA?
Data of such high volume it requires technology to process / make sense of the insights	

!

Right now were using less than 5% of available data
BIG DATA


Combine quant and qual	




Use the right data	




Dont freak out	




Visualise
Individuals And Companies Deal With Four Types Of
Content In The Digital Self

息 2013 Forrester Research, Inc. Reproduction Prohibited
息 2013 Forrester Research, Inc. Reproduction Prohibited
CALLS TO ACTION


Share case studies - help a brother out	




Improve education on design - create a common language for a start	




Demonstrate and communicate ROI - de鍖ne and measure impact	




Link across disciplines - you are not god	




Service design throughout delivery	




Use the design community
Photo credit : daveypea	

http://www.鍖ickr.com/photos/daveyp/167906632/sizes/z/in/photostream/
WHAT ARE
YOU DOING
ABOUT IT?
Are you doing it?	

How are you doing it?	

Are you sharing it with the rest of
us?	

!

Picture credit : caat	

http://caat.deviantart.com/art/GiftWhat-are-you-DOING-197894806
@mikeefreedom

More Related Content

Service Design Global Conference 2013 - Redux

  • 1. SERVICE DESIGN GLOBAL CONFERENCE 2013 Redux ! @mikeefreedom
  • 2. 3 DAYS, CARDIFF, AWESOME http://www.slideshare.net/sdnetwork http://www.youtube.com/user/servicedesignnetwork http://conferences.service-design-network.org/sdnc13/
  • 3. TALK ABOUT High level themes Calls to action
  • 5. GREAT TIME TO BE A DESIGNER Nick Leon - http://www.youtube.com/watch?v=FQEDRBS1Kz0 Lee Sankey - http://www.youtube.com/watch?v=C56bcqyoSOw Clive Grinyer - http://www.youtube.com/watch?v=C56bcqyoSOw Jared Spool, UXAustralia, John Mathers, +more
  • 6. Commercialising Design Led Innovation RCA Service Design Module 2 Internet of Things Mobile Internet Big Data, Analytics Cloud Computing Social Media and Collaborative Innovation A Perfect Storm of Technological Change transforming services
  • 7. Commercialising Design Led Innovation RCA Service Design Module 2 Urbanization and Inequality Global Warming Ageing Demographics Bio-Diversity Natural Resources Globalization A Perfect Storm of Social, Cultural and Environmental Issues
  • 8. DESIGN THE FUTURE Or someone else will ! Photo credit : http://en.wikipedia.org/wiki/File:FutureShopMoncton.JPG
  • 9. REMEMBER YOU ARE NOT GOD ! Photo credit : http://commons.wikimedia.org/ wiki/File:Michelangelo's_ %22God%22,_from_ %22the_Creation_of_Adam %22.jpg
  • 10. CLIENT BUY-IN WITHOUT IT YOURE Joel Bailey - http://www.youtube.com/watch?v=MK8RNDl0BTw Wim Rampen - http://www.youtube.com/watch?v=VNcgLRDhTaI gov.co.uk - unavailable +more
  • 11. CLIENT BUY-IN Get to know them Educate them about you Communicate
  • 12. BIG DATA Kerry Bodine - http://www.youtube.com/watch?v=ZZm-QI8nvrk Maria Garcia - http://www.youtube.com/watch?v=fDJ3vJzrJgk Cliver Grinyer, Nick Leon, James Samperi
  • 13. WHAT IS BIG DATA? Data of such high volume it requires technology to process / make sense of the insights ! Right now were using less than 5% of available data
  • 14. BIG DATA Combine quant and qual Use the right data Dont freak out Visualise
  • 15. Individuals And Companies Deal With Four Types Of Content In The Digital Self 息 2013 Forrester Research, Inc. Reproduction Prohibited
  • 16. 息 2013 Forrester Research, Inc. Reproduction Prohibited
  • 17. CALLS TO ACTION Share case studies - help a brother out Improve education on design - create a common language for a start Demonstrate and communicate ROI - de鍖ne and measure impact Link across disciplines - you are not god Service design throughout delivery Use the design community
  • 18. Photo credit : daveypea http://www.鍖ickr.com/photos/daveyp/167906632/sizes/z/in/photostream/
  • 19. WHAT ARE YOU DOING ABOUT IT? Are you doing it? How are you doing it? Are you sharing it with the rest of us? ! Picture credit : caat http://caat.deviantart.com/art/GiftWhat-are-you-DOING-197894806