This document discusses branding and self-branding. It outlines the branding process, which includes understanding, positioning, visual identity creation, developing a complete system, and ongoing updates. Self-branding is also covered, with steps like thinking of yourself as a brand, defining your unique value, online and offline presence, networking, and reinventing yourself. Contact details are provided for the presenters. The document concludes with an invitation to have fun.
16. Self Branding Process
Think of Yourself As a Brand
Unique Value
How Others See You
Update Your Resume
Online Presence
Offline Presence
Identify Your Goals
Target Audience Reinvent
Networking
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