Session 7 Summary
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Marketing must plan to capture customer insights, connect with customers, and build the brand. It should shape offerings, communicate effectively, and focus on long-term goals. Change is driven by customers demanding more, stiff competition, regulations, and advancing technology. Students should review marketing models, the 18Ps, previous midterms, and submitted questions to prepare for their upcoming exam.
Session 7 Summary
- 1. Session 7 Summary January 14 V56 marketing management Part 2 Oamar Gianan http://spmarkmao.blogspot.com/
- 2. Summary (Part 2) 7 Things Marketing Has To Do for the Organization What Drives Change? Midterm Exams Tips
- 3. 7 Things Marketing Has To Do for the Organization Plan Capture customer insights Connect with the customers Build the brand Shape the offering Communicate Everything points to the long term
- 4. What Drives Change? Customer demanding MORE. Competition becoming STIFF. Regulations Technology
- 5. Exam Tips Be able to draw the following models I Love Marketing Model SPADER 18Ps Read http://www.facebook.com/pages/Learning-Kotler-Blog-by-Blog/210970335650625 Questions will be coming from 3 previous midterms and from the questions we submitted