Setwet by sinhika
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This document proposes a website and b-boying competition concept to promote the brand SETWET among youth aged 17-24. The website would teach b-boying skills through instructional videos and promote regional qualifying competitions over a 12-month period, culminating in a national final. The goal is to turn customers into loyal brand advocates by associating SETWET with the hip hop dance culture. Regional media partnerships and tutoring referrals would expand the initiative's reach. Success would establish SETWET as a brand worshiped by youth through dedicated community building.
Setwet by sinhika
- 2. Strictly confidential Brand SETWET The TG Predominantly youth in the age 17 – 24 Primary Activity College going Aspiration Social recognition
- 3. Strictly confidential TOOLS for TG Media Online Stage Print Television Posters Banners Hoardings
- 4. Strictly confidential BRAND AWARENESS To be popular across all the Media To create a road map to ensure that your TG becomes a HERO and win the social recognition An opportunity for SETWET to become the KINGMAKER
- 5. Strictly confidential THE CONCEPT B-boying competition organised by SETWET across Metros, Mini Metros and Small Towns
- 6. Strictly confidential B-boying b-boy (or break-boy) is a male dancer who practices breaking or b-boying, the acrobatic hip-hop dance style, commonly known as "breakdancing."
- 7. Strictly confidential b-boying • It is danced to both hip-hop and other genres of music that are often remixed to prolong the musical breaks. • Four basic elements form the foundation of B-boying.  Toprock - a term referring to the upright dancing and shuffles.  Downrock which refers to footwork dancing performed on the floor.  Freeze, the poses that breakers throw into their dance sets to add punctuation to certain beats and end their routines.  Power Moves. These are the most impressive acrobatic moves normally made up of circular motions where the dancer will spin on the floor or in the air.
- 9. Strictly confidential Popularising B-boying The Movie – Step Up 2 made this dance form popular
- 10. Strictly confidential Popularising B-boying The latest version of the movie – Step-up 3 is slated for release and it will also be in 3d format.
- 11. Strictly confidential The Action Website:  The website will be created to ensure that the TG resides on the website seeking and participating in the constant chatter with their peers.  They will be encouraged to register  The website will invite them to also register for participating in the b-boying championship.  There will be team championship and individual championship  It will have a video that will begin with the basics of the dance steps  After registering, the TG will get the benefit of learning the dance steps with the help of about 15 videos to learn about the dance in its various stages.  It will allow the user to send the link to a friend and others.  It will update the user to get the latest updates about the competition  It will also have the information on the product and why the Setwet products are an important accessory in b-boying.
- 12. Strictly confidential 360 degree Action Promotion It would be important to promote the concept immediately as we launch or else competition may run away with the idea We simultaneously begin with promotions across every college in the country The sales executives of Setwet will visit each of the college and distribute the notice detailing the website and the championship
- 13. Strictly confidential 360 degree Action Promotion We shall also fix a date six months from now for a region wise competition and announce it. The region can be City specific, or district specific – it will depend on the feedback from sales reps in the field.
- 14. Strictly confidential The Tutoring We shall also tie up with physical tutors and promote them The website will invite tutors to register online Such tutors will be promoted online and since there will be a database of registered students from respective regions, they will be emailed this information to the network appropriately
- 15. Strictly confidential Six Months Later The event will take shape with the regional competitions. Details about the competition will be updated constantly online So will be the results with names of the winners and their performance video
- 16. Strictly confidential Six Months Later From the sixth month to the 12th month regional and territorial competition will be held at various venues across the country This will indeed be promoted in the local newspaper, the website and by the online media It will be in the interest of the winning teams college to display the poster made by SETWET in their premises
- 17. Strictly confidential The Media • Promotion and Announcement of the competition can continue to be made in the various media • The regional finals can be tied up with regional channels for the benefit of both the Brand and the channel TRP • The Grand Finale which will be at the end of the 12th month can be a huge event
- 18. Strictly confidential The Opportunity • The 360 degree activity has the tremendous scope of creating a cult following for the BRAND SETWET • It sure will become a case study for others to emulate • Importantly, it will create generations of brand loyalty among its Tg • The event can be replicated year after year, ensuring the Culting of the BRAND SETWET
- 19. Strictly confidential CULTING Brand SETWET 1. Brands are the new religion 2. Cults are a rich and legitimate source of insight for the creation of brand worship 3. Turn your customers into true believers ( points to ponder from Douglas Atkin – The Culting of Brands)
- 20. Strictly confidential SETWET Mantra of the YOUTH
- 21. Strictly confidential Please keep it CONFIDENTIAL T This concept is specifically strategised for SETWET a Brand of Paras Pharma by M P Nicholson Sinhika Digital Media 09867365955 Unauthorised use of the concept is prohibited Thank you