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Brand Solutions from




India¡¯s pioneer and stickiest Bollywood portal
About us

? Largest Cinema Content company in India.

? 200,000 paid user base (45% monthly active), most from Delhi
  NCR, Mumbai, Bangalore.

? Backed by world renowned investors (funding of 25 M) - Draper
  Fischer Jurveston, Matrix India Partners and NEA Indo-US Ventures.
India's most attractive audiences. Our audience has
  affluent standard of living with the Highest Buying
 Power Index. Over 2 lacs active online users,         who have been personally involved in

 purchasing a wide array of goods and services online. They love
   frequently Movie watching along-with family /
  friends, in theaters and at home as well. Our audience have
   relatively better ¡®premium¡¯ economic profiles and more
 evolved¡¯ net usage behavior      as compared to the generic portals / publishers. Our
                           decision-makers, corporate planners,
       audience are composed of
Professionals Executives,Fun & Entertainment loving Families
Vital stats

?   Monthly visits by registered users: 250,000

?   Monthly Page Views : 1,000,000

?   Time spent / visit : 7.3 minutes

?   Monthly telephonic interactions: 250,000

?   Monthly shipments : 150,000
     ¨C   Delhi NCR : 45 k per month

     ¨C   Mumbai : 55 k per month

     ¨C   Bangalore : 50 k per month

?   User details captured : Name, e-mail, Mobile number, Residence / Office address.
Our customers
Demography:
¨C   Professionally qualified middle class & above between the

    age group : 25 ¨C 60 years                                    99% belong                                97% own
                                                                to SEC ¡®A¡¯ & ¡®B¡¯   89% own a car           credit card
¨C   90% married with one or more kids @home                          class


¨C   Income Group: SEC A1, A2, B1 (Average MHI Rs. 60k+)

                                                                 82% own a           98%   are
Psychograph:                                                      computer or
                                                                                    from Metros
                                                                                                      80% are Males
                                                                    laptop

¨C   Drives a Honda ¨C aspires for C-Class

                                                                                    74% Above          90% indulge
¨C   Watches news channels, Discovery, NGC                         100% are          60 k monthly
                                                                                                            in online
                                                                Graduate & above                           shopping
                                                                                   family income
¨C   Reads TOI, ET, Mint & India Today


Profile:                                                                           Age 19-24 years ¨C 8%
                                                                                   Age 25-35 years - 79%
¨C   English speaking, working in a MNC                                             Age 36-45 years ¨C 13%


¨C   Access to TV, Computers / Laptops / Internet / Mobile.

¨C   Prefers to spend quality time at home with self / family

¨C   Active credit card / debit card / net banking users?
Awards & recognitions

? Nominated among the Most Promising Internet
  Companies in India by Smart Techie magazine.
? PC World Web award.
Brand Solutions
Probably the only Internet company with 3600
branding solutions.


1. Online: Banners, Video ads, Mailers, Innovations (Shoshkele,
Expandos, Site captures, Page tear, Page pusher etc.).


2. Print: 100 foot soldiers reaching out to our 3,000 customers daily
with leaflets and pamphlets.


3. Word of Mouth: More than 100 tele executives leading to over
10,000 interactions daily.
1. Online
a. Ad Inventory ->
         Banners on website: home / internal pages
         Banners on e-mails & newsletters

b. Innovations ->
         Shoshkele
         Expandos
         Site capture
         Page tear
         Page pusher etc.

c. Email Marketing
         Opt-in e-mail recipients base

d. Video Ads

e. Lead generation ¨C Online/SMS
1a: Banners on website ¨C home page



Size 600 x 250




                                         Size 250 x 250
1b: Banners on website - internal pages I


                                   Size 120x240




                                   Size 160x600
1a: Banners on website - internal pages II



                                    Size 728x90
1a: Banners on emails / newsletters
Regular newsletters & emails go to
customers regarding the following:

    ?   Newsletter on every Friday.
    ?   Registration confirmation
    ?   Movie order confirmation
    ?   Movie Recommendations
    ?   Payment confirmation
    ?   Monthly Bills




                 1.5 M per month
1b: Innovation: Shoshkele
1b: Innovation: Expando ¨C Leaderboard
1b: Innovation: Expando ¨C Leaderboard
1b: Innovation: Site Capture
1b: Innovation: Page Tear
1b: Innovation: Page Pusher
1b: Innovation: Page Pusher
1c: Email Marketing ¨C EDM




Base available for EDM :: approx 1.4 lacs + 4 lacs of prospective customers base.
Filters available : City, Age, Gender, Pin code etc,
1d: Video Ads
1e: Lead generation ¨C from non subscribers




                           O Offer of the month: Get 10 L Family health
                           insurance @1 Rs. / day
1e: Lead generation ¨C from checkout
               page




  Dear Member,

  Max New York life presents :

  Karo Jyada Movie Dekhne ka Irada contest. Win unlimited movie supply for a year.

  ¡õ Yes, I am interested to know more about the Insurance plans & contest details.
  Pls. contact me.

                                          Submit
1e: Lead generation ¨C while ordering movies




            O Offer: all new Cool Hyundai i20 Free test drive call 1-800-11-464
1e: Lead generation ¨C from subscribers
       (internal pages pop-ups)




                         Dear Customer,
                         Being Seventymm privilege customer,
                         you are eligible to get following offer:

                         ¡õ Rs. 27 lacs of health Insurance for
                         your entire family @Rs. 10 per month
                         T&C applied. Yes, I am interested to
                         know more.
                                           Submit
1e: Lead generation / SMS Marketing


                                   NEWS FLASH
                                   The all new Uber Cool
                                   Hyundai i20 is here. It¡¯s
                                   got it all ¨C space, style
                                   and safety. For test
                                   drive call 1-800-11-
                                   4645




Base available for SMS:: 1.4 lacs + 4 lacs of probable customers base.
2. Print

a. We deliver over 3000 consignments daily.

b. Same to carry your message:
    ? Either as an insert
    ? Pouch branding
    ? Sampling trial product
    ? Physical brochure or newsletters
2b: Print advertising - shipment insertions




                                                               Advertiser¡¯s
                                                               offers can be
                                                               promoted to
                                                               Seventymm
                                                               Customers as
                                                               special offer

Direct in hand delivery to the customers at their door steps ensures
your message reaches the customer and get full attention.
Size: 11cms (W) x 11cms (H), 230GSM
2b: Print advertising - pouch branding




Movies (DVD/VCD) are delivered to customer in these safe pouches.
2b: Sampling sachet products   2b: A4 size news letters /brochure
3. Word of mouth


a. 1000 inbound calls daily
b. 500 outbound calls daily
c. 5000 SMS daily
d. Adequate Infrastructure in place for personalize
   calls to our customers communicating client offers
   & soliciting interests.
3d: Communicating client offers

                    Special offer for our
                         privileged
                    customers, all new
                    Honda Civics' Test
                    Drive FREE, would
                    you like to test that
                            out!!
Brands associated with us
Find your place in our Seventymm
Thank You !!



          Arun Pinto
Manager ¨C BD and Strategic Alliance
    arun@seventymm.com
       +91-9223308758

More Related Content

Seventymm.Com Solutions

  • 1. Brand Solutions from India¡¯s pioneer and stickiest Bollywood portal
  • 2. About us ? Largest Cinema Content company in India. ? 200,000 paid user base (45% monthly active), most from Delhi NCR, Mumbai, Bangalore. ? Backed by world renowned investors (funding of 25 M) - Draper Fischer Jurveston, Matrix India Partners and NEA Indo-US Ventures.
  • 3. India's most attractive audiences. Our audience has affluent standard of living with the Highest Buying Power Index. Over 2 lacs active online users, who have been personally involved in purchasing a wide array of goods and services online. They love frequently Movie watching along-with family / friends, in theaters and at home as well. Our audience have relatively better ¡®premium¡¯ economic profiles and more evolved¡¯ net usage behavior as compared to the generic portals / publishers. Our decision-makers, corporate planners, audience are composed of Professionals Executives,Fun & Entertainment loving Families
  • 4. Vital stats ? Monthly visits by registered users: 250,000 ? Monthly Page Views : 1,000,000 ? Time spent / visit : 7.3 minutes ? Monthly telephonic interactions: 250,000 ? Monthly shipments : 150,000 ¨C Delhi NCR : 45 k per month ¨C Mumbai : 55 k per month ¨C Bangalore : 50 k per month ? User details captured : Name, e-mail, Mobile number, Residence / Office address.
  • 5. Our customers Demography: ¨C Professionally qualified middle class & above between the age group : 25 ¨C 60 years 99% belong 97% own to SEC ¡®A¡¯ & ¡®B¡¯ 89% own a car credit card ¨C 90% married with one or more kids @home class ¨C Income Group: SEC A1, A2, B1 (Average MHI Rs. 60k+) 82% own a 98% are Psychograph: computer or from Metros 80% are Males laptop ¨C Drives a Honda ¨C aspires for C-Class 74% Above 90% indulge ¨C Watches news channels, Discovery, NGC 100% are 60 k monthly in online Graduate & above shopping family income ¨C Reads TOI, ET, Mint & India Today Profile: Age 19-24 years ¨C 8% Age 25-35 years - 79% ¨C English speaking, working in a MNC Age 36-45 years ¨C 13% ¨C Access to TV, Computers / Laptops / Internet / Mobile. ¨C Prefers to spend quality time at home with self / family ¨C Active credit card / debit card / net banking users?
  • 6. Awards & recognitions ? Nominated among the Most Promising Internet Companies in India by Smart Techie magazine. ? PC World Web award.
  • 8. Probably the only Internet company with 3600 branding solutions. 1. Online: Banners, Video ads, Mailers, Innovations (Shoshkele, Expandos, Site captures, Page tear, Page pusher etc.). 2. Print: 100 foot soldiers reaching out to our 3,000 customers daily with leaflets and pamphlets. 3. Word of Mouth: More than 100 tele executives leading to over 10,000 interactions daily.
  • 9. 1. Online a. Ad Inventory -> Banners on website: home / internal pages Banners on e-mails & newsletters b. Innovations -> Shoshkele Expandos Site capture Page tear Page pusher etc. c. Email Marketing Opt-in e-mail recipients base d. Video Ads e. Lead generation ¨C Online/SMS
  • 10. 1a: Banners on website ¨C home page Size 600 x 250 Size 250 x 250
  • 11. 1b: Banners on website - internal pages I Size 120x240 Size 160x600
  • 12. 1a: Banners on website - internal pages II Size 728x90
  • 13. 1a: Banners on emails / newsletters Regular newsletters & emails go to customers regarding the following: ? Newsletter on every Friday. ? Registration confirmation ? Movie order confirmation ? Movie Recommendations ? Payment confirmation ? Monthly Bills 1.5 M per month
  • 15. 1b: Innovation: Expando ¨C Leaderboard
  • 16. 1b: Innovation: Expando ¨C Leaderboard
  • 21. 1c: Email Marketing ¨C EDM Base available for EDM :: approx 1.4 lacs + 4 lacs of prospective customers base. Filters available : City, Age, Gender, Pin code etc,
  • 23. 1e: Lead generation ¨C from non subscribers O Offer of the month: Get 10 L Family health insurance @1 Rs. / day
  • 24. 1e: Lead generation ¨C from checkout page Dear Member, Max New York life presents : Karo Jyada Movie Dekhne ka Irada contest. Win unlimited movie supply for a year. ¡õ Yes, I am interested to know more about the Insurance plans & contest details. Pls. contact me. Submit
  • 25. 1e: Lead generation ¨C while ordering movies O Offer: all new Cool Hyundai i20 Free test drive call 1-800-11-464
  • 26. 1e: Lead generation ¨C from subscribers (internal pages pop-ups) Dear Customer, Being Seventymm privilege customer, you are eligible to get following offer: ¡õ Rs. 27 lacs of health Insurance for your entire family @Rs. 10 per month T&C applied. Yes, I am interested to know more. Submit
  • 27. 1e: Lead generation / SMS Marketing NEWS FLASH The all new Uber Cool Hyundai i20 is here. It¡¯s got it all ¨C space, style and safety. For test drive call 1-800-11- 4645 Base available for SMS:: 1.4 lacs + 4 lacs of probable customers base.
  • 28. 2. Print a. We deliver over 3000 consignments daily. b. Same to carry your message: ? Either as an insert ? Pouch branding ? Sampling trial product ? Physical brochure or newsletters
  • 29. 2b: Print advertising - shipment insertions Advertiser¡¯s offers can be promoted to Seventymm Customers as special offer Direct in hand delivery to the customers at their door steps ensures your message reaches the customer and get full attention. Size: 11cms (W) x 11cms (H), 230GSM
  • 30. 2b: Print advertising - pouch branding Movies (DVD/VCD) are delivered to customer in these safe pouches.
  • 31. 2b: Sampling sachet products 2b: A4 size news letters /brochure
  • 32. 3. Word of mouth a. 1000 inbound calls daily b. 500 outbound calls daily c. 5000 SMS daily d. Adequate Infrastructure in place for personalize calls to our customers communicating client offers & soliciting interests.
  • 33. 3d: Communicating client offers Special offer for our privileged customers, all new Honda Civics' Test Drive FREE, would you like to test that out!!
  • 35. Find your place in our Seventymm
  • 36. Thank You !! Arun Pinto Manager ¨C BD and Strategic Alliance arun@seventymm.com +91-9223308758