2. About us
? Largest Cinema Content company in India.
? 200,000 paid user base (45% monthly active), most from Delhi
NCR, Mumbai, Bangalore.
? Backed by world renowned investors (funding of 25 M) - Draper
Fischer Jurveston, Matrix India Partners and NEA Indo-US Ventures.
3. India's most attractive audiences. Our audience has
affluent standard of living with the Highest Buying
Power Index. Over 2 lacs active online users, who have been personally involved in
purchasing a wide array of goods and services online. They love
frequently Movie watching along-with family /
friends, in theaters and at home as well. Our audience have
relatively better ¡®premium¡¯ economic profiles and more
evolved¡¯ net usage behavior as compared to the generic portals / publishers. Our
decision-makers, corporate planners,
audience are composed of
Professionals Executives,Fun & Entertainment loving Families
4. Vital stats
? Monthly visits by registered users: 250,000
? Monthly Page Views : 1,000,000
? Time spent / visit : 7.3 minutes
? Monthly telephonic interactions: 250,000
? Monthly shipments : 150,000
¨C Delhi NCR : 45 k per month
¨C Mumbai : 55 k per month
¨C Bangalore : 50 k per month
? User details captured : Name, e-mail, Mobile number, Residence / Office address.
5. Our customers
Demography:
¨C Professionally qualified middle class & above between the
age group : 25 ¨C 60 years 99% belong 97% own
to SEC ¡®A¡¯ & ¡®B¡¯ 89% own a car credit card
¨C 90% married with one or more kids @home class
¨C Income Group: SEC A1, A2, B1 (Average MHI Rs. 60k+)
82% own a 98% are
Psychograph: computer or
from Metros
80% are Males
laptop
¨C Drives a Honda ¨C aspires for C-Class
74% Above 90% indulge
¨C Watches news channels, Discovery, NGC 100% are 60 k monthly
in online
Graduate & above shopping
family income
¨C Reads TOI, ET, Mint & India Today
Profile: Age 19-24 years ¨C 8%
Age 25-35 years - 79%
¨C English speaking, working in a MNC Age 36-45 years ¨C 13%
¨C Access to TV, Computers / Laptops / Internet / Mobile.
¨C Prefers to spend quality time at home with self / family
¨C Active credit card / debit card / net banking users?
6. Awards & recognitions
? Nominated among the Most Promising Internet
Companies in India by Smart Techie magazine.
? PC World Web award.
8. Probably the only Internet company with 3600
branding solutions.
1. Online: Banners, Video ads, Mailers, Innovations (Shoshkele,
Expandos, Site captures, Page tear, Page pusher etc.).
2. Print: 100 foot soldiers reaching out to our 3,000 customers daily
with leaflets and pamphlets.
3. Word of Mouth: More than 100 tele executives leading to over
10,000 interactions daily.
9. 1. Online
a. Ad Inventory ->
Banners on website: home / internal pages
Banners on e-mails & newsletters
b. Innovations ->
Shoshkele
Expandos
Site capture
Page tear
Page pusher etc.
c. Email Marketing
Opt-in e-mail recipients base
d. Video Ads
e. Lead generation ¨C Online/SMS
10. 1a: Banners on website ¨C home page
Size 600 x 250
Size 250 x 250
11. 1b: Banners on website - internal pages I
Size 120x240
Size 160x600
13. 1a: Banners on emails / newsletters
Regular newsletters & emails go to
customers regarding the following:
? Newsletter on every Friday.
? Registration confirmation
? Movie order confirmation
? Movie Recommendations
? Payment confirmation
? Monthly Bills
1.5 M per month
21. 1c: Email Marketing ¨C EDM
Base available for EDM :: approx 1.4 lacs + 4 lacs of prospective customers base.
Filters available : City, Age, Gender, Pin code etc,
23. 1e: Lead generation ¨C from non subscribers
O Offer of the month: Get 10 L Family health
insurance @1 Rs. / day
24. 1e: Lead generation ¨C from checkout
page
Dear Member,
Max New York life presents :
Karo Jyada Movie Dekhne ka Irada contest. Win unlimited movie supply for a year.
¡õ Yes, I am interested to know more about the Insurance plans & contest details.
Pls. contact me.
Submit
25. 1e: Lead generation ¨C while ordering movies
O Offer: all new Cool Hyundai i20 Free test drive call 1-800-11-464
26. 1e: Lead generation ¨C from subscribers
(internal pages pop-ups)
Dear Customer,
Being Seventymm privilege customer,
you are eligible to get following offer:
¡õ Rs. 27 lacs of health Insurance for
your entire family @Rs. 10 per month
T&C applied. Yes, I am interested to
know more.
Submit
27. 1e: Lead generation / SMS Marketing
NEWS FLASH
The all new Uber Cool
Hyundai i20 is here. It¡¯s
got it all ¨C space, style
and safety. For test
drive call 1-800-11-
4645
Base available for SMS:: 1.4 lacs + 4 lacs of probable customers base.
28. 2. Print
a. We deliver over 3000 consignments daily.
b. Same to carry your message:
? Either as an insert
? Pouch branding
? Sampling trial product
? Physical brochure or newsletters
29. 2b: Print advertising - shipment insertions
Advertiser¡¯s
offers can be
promoted to
Seventymm
Customers as
special offer
Direct in hand delivery to the customers at their door steps ensures
your message reaches the customer and get full attention.
Size: 11cms (W) x 11cms (H), 230GSM
30. 2b: Print advertising - pouch branding
Movies (DVD/VCD) are delivered to customer in these safe pouches.
32. 3. Word of mouth
a. 1000 inbound calls daily
b. 500 outbound calls daily
c. 5000 SMS daily
d. Adequate Infrastructure in place for personalize
calls to our customers communicating client offers
& soliciting interests.
33. 3d: Communicating client offers
Special offer for our
privileged
customers, all new
Honda Civics' Test
Drive FREE, would
you like to test that
out!!