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Scenario planning
               - widening the perspective in SEVS

    P A Martin B旦rjesson
    www.futuramb.se
    martin@futuramb.se
    @futuramb
    +46 704 262891

2010-06-15
息 SEVS 2010
Blind spot = great risk
              Uncertainty in time

   Future


                                                                Uncertainty
                                                                in issue
              Traditional prediction    Possible
                                         future
                                       outcomes


                                                   Identify the most
                                                   important trends
                                                   and driving forces!




2010-06-15
息 SEVS 2010
Uncertainty in time

   Future

                Scenario A             Scenario B           Uncertainty
                                                            in issue
                           Possible
              Traditional prediction

                            future
                          outcomes
                Scenario C          Scenario D
                                             Identify the
                                             uncertainties with
                                             most impact =
                                             critical uncertainties




2010-06-15
息 SEVS 2010
Proactivity              The SEVS scenarios
         Critical uncertainties          Political control




                                    ECO             RADICALISM IN    Scenarios
                                  POLITICAL           HARMONY

        No change in                                                  Radical change in
        transportation                                                transportation
        patterns by                                                   patterns by
        life style                                                    life style

                             INCREMENTAL                 ECO
                             DEVELOPMENT              INDIVIDUAL




         Scenarios
                                        Political passivity
2010-06-15
息 SEVS 2010
Scenario planning
                  process

2010-06-15
息 SEVS 2010
Scenario planning assumes
                                                     an outside-in perspective...
                                   External
                                 environment




                        rap es




                                                Ec and
                      og valu




                                                  on co
                           hy




                                                    om m
                                 Transaction

                    em rs,




                                                       y, pan
                d d to




                                                         ind ie
              an l fac           environment




                                                            us s
                cia




                                                              trie
              So




                                                                   s
                                   Internal
                                    world




                                                             tio s
                                                                ns
               Tec nnov
               an




                                                       eg law
                  di
                  hn atio




                                                    d r s,
                                                         ula
                                                  an olitic
                     olo
                         gy n




                                                     P
                                  Environment
                                  and ecology
2010-06-15
息 SEVS 2010
...and facilitates a
                                                                    search for
              Visible                                               underlying driving
                        F                    E               G      forces and critical
              effects
                                                                    uncertainties



                                                 ?
                                                 D
                                                     Economy,
                                                   industries and
                              Technology
                                                     companies
                             development
                             X
                            and innovation           ?
                                                         C
                                                  Politics, laws
                                                 and regulations
                               Environment
   Driving forces              and ecology
  - critical
    uncertainties                      Social factors, valuesB
                                       Aand demography
  - predetermined
    elements
2010-06-15
息 SEVS 2010
Scenario planning
              - meeting 3 challenges


2010-06-15
息 SEVS 2010
Challenge 1 - Collective blind
                                                spot due to group think
              Uncertainty in time

   Future

                  Prediction
                                                                Uncertainty
                                                                in issue
                                     Possible
                                      future
                                    outcomes




2010-06-15
息 SEVS 2010
Challenge 2 - Inaction (or scattering of
                                                resources) due to fragmented perspectives
                   Uncertainty in time

   Future                                                Prediction


                       Prediction
                                                                        Uncertainty
                                                                        in issue
              Prediction
                                          Possible
                                           future          Prediction


                                         outcomes




2010-06-15
息 SEVS 2010
Challenge 3 - balancing different groups,
                                                                     processes and knowledge areas



              Future                                                                  ?
                                     Solving the problems of the               Solving tomorrows
                                      future with todays tools                  problems with
                                                                                tomorrows tools
                 Context/situation




                                            Analysts,
                                           politicians &
                                              leaders


                                                                 Engineers
                                      Solving todays problems & researchers     Solving todays
                                          with todays tools                     problems with
                                             (everybody)                        tomorrows tools

              Current
                                     Current         Technologies/knowledge/tools              Future



2010-06-15
息 SEVS 2010
SEVS scenario presentation
SEVS scenario presentation
SEVS scenario presentation
SEVS scenario presentation

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SEVS scenario presentation

  • 1. Scenario planning - widening the perspective in SEVS P A Martin B旦rjesson www.futuramb.se martin@futuramb.se @futuramb +46 704 262891 2010-06-15 息 SEVS 2010
  • 2. Blind spot = great risk Uncertainty in time Future Uncertainty in issue Traditional prediction Possible future outcomes Identify the most important trends and driving forces! 2010-06-15 息 SEVS 2010
  • 3. Uncertainty in time Future Scenario A Scenario B Uncertainty in issue Possible Traditional prediction future outcomes Scenario C Scenario D Identify the uncertainties with most impact = critical uncertainties 2010-06-15 息 SEVS 2010
  • 4. Proactivity The SEVS scenarios Critical uncertainties Political control ECO RADICALISM IN Scenarios POLITICAL HARMONY No change in Radical change in transportation transportation patterns by patterns by life style life style INCREMENTAL ECO DEVELOPMENT INDIVIDUAL Scenarios Political passivity 2010-06-15 息 SEVS 2010
  • 5. Scenario planning process 2010-06-15 息 SEVS 2010
  • 6. Scenario planning assumes an outside-in perspective... External environment rap es Ec and og valu on co hy om m Transaction em rs, y, pan d d to ind ie an l fac environment us s cia trie So s Internal world tio s ns Tec nnov an eg law di hn atio d r s, ula an olitic olo gy n P Environment and ecology 2010-06-15 息 SEVS 2010
  • 7. ...and facilitates a search for Visible underlying driving F E G forces and critical effects uncertainties ? D Economy, industries and Technology companies development X and innovation ? C Politics, laws and regulations Environment Driving forces and ecology - critical uncertainties Social factors, valuesB Aand demography - predetermined elements 2010-06-15 息 SEVS 2010
  • 8. Scenario planning - meeting 3 challenges 2010-06-15 息 SEVS 2010
  • 9. Challenge 1 - Collective blind spot due to group think Uncertainty in time Future Prediction Uncertainty in issue Possible future outcomes 2010-06-15 息 SEVS 2010
  • 10. Challenge 2 - Inaction (or scattering of resources) due to fragmented perspectives Uncertainty in time Future Prediction Prediction Uncertainty in issue Prediction Possible future Prediction outcomes 2010-06-15 息 SEVS 2010
  • 11. Challenge 3 - balancing different groups, processes and knowledge areas Future ? Solving the problems of the Solving tomorrows future with todays tools problems with tomorrows tools Context/situation Analysts, politicians & leaders Engineers Solving todays problems & researchers Solving todays with todays tools problems with (everybody) tomorrows tools Current Current Technologies/knowledge/tools Future 2010-06-15 息 SEVS 2010