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INBOUND15
Sex Cult to C-Suite
What bad organizations can teach us
about building great ones.
Bob Gower / @bobgower
#INBOUND15
How did I fall for this sh*t?
@BOBGOWER /
#INBOUND15
Conformity is common.
@BOBGOWER
#INBOUND15
Conformity is human.
@BOBGOWER
INBOUND15
1. Offer something attractive
2. Socialize to group behavior and language
3. Isolate and reinforce group behavior and language
4. Until leaving becomes unthinkable
How cults use our urge to conform
@BOBGOWER /
#INBOUND15
We need groups.
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We are hyper-social.
Huyn Cong (Nick) Ut, 1972
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Groups are our superpower.
@BOBGOWER
INBOUND15
BAD
COMPANY
@BOBGOWER /
#INBOUND15
We value groups more than
individuals.
@BOBGOWER
#INBOUND15
Groups of ordinary people
can do very bad things.
@BOBGOWER
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Groups can thrive
while individuals fail.
@BOBGOWER
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GOOD
COMPANY
@BOBGOWER /
#INBOUND15
If we want to build a better world,
we need to build better
organizations.
@BOBGOWER
INBOUND15
  build better people.
  take better collective action.
  are able to course correct.
Good organizations 
@BOBGOWER /
#INBOUND15
Prioritize community and culture.
@BOBGOWER
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THANK YOU!
@bobgower
@BOBGOWER /

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Sex Cult to C-Suite

Editor's Notes

  1. My Cult Story Ideological intensity and high control / high demand.
  2. My obsessive question. Changed the way I approach life, relationships and work.
  3. Solomon Asch Most people, most of the time will conform to join in with a group. Even if its not sensical.
  4. But you know this already.
  5. Heres how cults do it other groups do this too of course. Leaving = Death
  6. Humans arent impressive on our own. We need groups to survive.
  7. Our ability to bond with others is unusual in the animal world. Except for sociopaths.
  8. Hyper Sociality allows us to form a lot if different kinds of groups (other hyper-social species are stuck with one kind of group). They help us be our best and do amazing things.
  9. This ability to form many different kinds of groups is our species super power
  10. But theres a dark side to groups.
  11. Content Level Image Text Orientation 3
  12. Content Level Image Text Orientation 3
  13. Content Level Image Text Orientation 3
  14. Bad orgs do bad things to the environment and to humans. So what can we do?
  15. Organizations that build better people. Organizations that take better collective action. Organizations capable of course corrections.
  16. Content Level Image Text Orientation 3