Simcoe Green, led by CEO Jim Simcoe, develops smart green homes for young families in Southern California with three revenue streams: green home developments, investment property remodels, and green building services. The company seeks to raise $5 million to enhance operations and land purchases, offering a minimum investment of $250,000 with attractive profit-sharing terms. Target customers are mostly married couples aged 30-55 with college degrees and incomes over $100k, while facing competition from traditional and niche builders lacking genuine green building expertise.