Staten-Generaal Van De Media: Evolutie Kijkgedrag Lange Termijn

Feb 18, 20140 likes535 views

The document provides detailed statistics on screen usage and viewer reach for various media channels in the 4+ demographic, showing trends from 1998 to 2013. It highlights the dominance of linear viewing, the rising influence of thematic channels, and shifts in audience reach with notable declines for generalist stations. Additionally, it includes market share data that reveals growth for organizations like VRT at the expense of others such as Medialaan.

Marketing

Schermgebruik 4+
$!!"#

0%

0%

0%
8%

0%

2%
3%
0%

0%

,!"#

2%

1%

5%
2%
5%

1%
0%

6%
2%
6%

0%

+!"#

Other

*!"#

Play Console

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Set Top Box

(!"#

92%

93%

87%

85%

'!"#
&!"#
%!"#

Lineair kijken blijft dominant
Uitgesteld en VOD kijken zijn deels ook vervanger van video en DVD

DVD
VCR
Linear Timeshift
Linear

$!"#
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1998

ìt r a n s f e r

2008

2012

2013

Bron: CIM Audimetrie North / Nielsen / Transfer, Live + Playback, Total Day, TSUShare in %, 4+

Schermgebruik 13-30
$!!"#

0%

0%

0%
12%

,!"#

1%

3%
5%
0%

0%

3%

4%
2%

7%
3%
7%

+!"#

9%
0%

3%
8%

0%

Other

*!"#

Play Console

)!"#

Set Top Box

(!"#

88%

DVD

90%
78%

'!"#

76%

VCR
Linear Timeshift

&!"#

Linear

%!"#
$!"#
!"#

1998

ìt r a n s f e r

2008

2012

2013

Bron: CIM Audimetrie North / Nielsen / Transfer, Live + Playback, Total Day, TSUShare in %, 13-30

Dagbereik 4+
3.500.000

3.120.631
2.500.426

3.000.000
2.500.000

2.514.464

1.867.195

1.797.658

1.399.345

2.000.000

1.267.633

1.231.352

1.500.000

1998
2012
2013

1.000.000
500.000

2008

De generalistische stations zien hun dagbereik dalen, op VIER na

0

één

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canvas

vtm

2BE

Vitaya

VIER

VIJF

Thematic
In Dutch

Bron: CIM Audimetrie North / Nielsen / Transfer, Live - Guests, Total Day, RCH in aantallen, 4+

Marktaandeel 4+
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Andere:
21%

13%
8%
10%

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6%

0%

SBS:
0% 10%

8%

6%

4%

16%

3%
7%
5%

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(!"#

Medialaan: 21%
36%

18%

8%

30%

9%

32%

32%

'!"#
&!"#
%!"#

Andere:
24%

8%

13%

12%
6%
4%
7%

De themazenders
verdubbelen. VRT groeit
sterk, ten koste van
Medialaan.

4%

SBS:
11%

4%
7%
5%
5%
17%

Medialaan:
27%

8%

23%

31%

Thematics in Dutch
VIJF
VIER
Vitaya
2BE
vtm

10%

VRT:
33%

Other TV Channels

VRT:
39%

canvas
één

$!"#
!"#

1998

ìt r a n s f e r

2008

2012

2013

Bron: CIM Audimetrie North / Nielsen / Transfer, Live, Total Day, TTVShare in %, 4+

Marktaandeel 13-30
$!!"#
,!"#

9%

+!"#
*!"#

9%

(!"#
26%

&!"#

SBS:
18%

18%

5%

5%

21%

23%

5%

10%

5%

6%

9%

13%
4%

0%
10%

Medialaan:
20%
35%

10%
3%
8%
22%

VRT:
26%

Andere:
28%

Other TV Channels
SBS:
15%

10%

21%

6%
20%

20%

VIJF
Vitaya

Medialaan:
33%

4%

22%

Thematics in Dutch
VIER

4%
8%

7%

8%

%!"#
$!"#

0%

18%

)!"#

'!"#

Andere:
21%

12%

Een nog sterkere stijging
voor de themazenders,
ten koste van alle
groepen

2BE
vtm
canvas

VRT:
24%

één

!"#

1998

ìt r a n s f e r

2008

2012

2013

Bron: CIM Audimetrie North / Nielsen / Transfer, Live, Total Day, TTVShare in %, 13-30

ìt r a n s f e r

“Premium
Content
for
Premium
Campaigns”

Contact
koenraad@mytransfer.be
ìt r a n s f e r

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Staten-Generaal Van De Media: Evolutie Kijkgedrag Lange Termijn

1. Cijfers voor SGM 17 Februari 2014

2. Schermgebruik 4+ $!!"# 0% 0% 0% 8% 0% 2% 3% 0% 0% ,!"# 2% 1% 5% 2% 5% 1% 0% 6% 2% 6% 0% +!"# Other *!"# Play Console )!"# Set Top Box (!"# 92% 93% 87% 85% '!"# &!"# %!"# Lineair kijken blijft dominant Uitgesteld en VOD kijken zijn deels ook vervanger van video en DVD DVD VCR Linear Timeshift Linear $!"# !"# 1998 ìt r a n s f e r 2008 2012 2013 Bron: CIM Audimetrie North / Nielsen / Transfer, Live + Playback, Total Day, TSUShare in %, 4+

3. Schermgebruik 13-30 $!!"# 0% 0% 0% 12% ,!"# 1% 3% 5% 0% 0% 3% 4% 2% 7% 3% 7% +!"# 9% 0% 3% 8% 0% Other *!"# Play Console )!"# Set Top Box (!"# 88% DVD 90% 78% '!"# 76% VCR Linear Timeshift &!"# Linear %!"# $!"# !"# 1998 ìt r a n s f e r 2008 2012 2013 Bron: CIM Audimetrie North / Nielsen / Transfer, Live + Playback, Total Day, TSUShare in %, 13-30

4. Dagbereik 4+ 3.500.000 3.120.631 2.500.426 3.000.000 2.500.000 2.514.464 1.867.195 1.797.658 1.399.345 2.000.000 1.267.633 1.231.352 1.500.000 1998 2012 2013 1.000.000 500.000 2008 De generalistische stations zien hun dagbereik dalen, op VIER na 0 één ìt r a n s f e r canvas vtm 2BE Vitaya VIER VIJF Thematic In Dutch Bron: CIM Audimetrie North / Nielsen / Transfer, Live - Guests, Total Day, RCH in aantallen, 4+

5. Marktaandeel 4+ $!!"# ,!"# +!"# Andere: 21% 13% 8% 10% *!"# 6% 0% SBS: 0% 10% 8% 6% 4% 16% 3% 7% 5% )!"# (!"# Medialaan: 21% 36% 18% 8% 30% 9% 32% 32% '!"# &!"# %!"# Andere: 24% 8% 13% 12% 6% 4% 7% De themazenders verdubbelen. VRT groeit sterk, ten koste van Medialaan. 4% SBS: 11% 4% 7% 5% 5% 17% Medialaan: 27% 8% 23% 31% Thematics in Dutch VIJF VIER Vitaya 2BE vtm 10% VRT: 33% Other TV Channels VRT: 39% canvas één $!"# !"# 1998 ìt r a n s f e r 2008 2012 2013 Bron: CIM Audimetrie North / Nielsen / Transfer, Live, Total Day, TTVShare in %, 4+

6. Marktaandeel 13-30 $!!"# ,!"# 9% +!"# *!"# 9% (!"# 26% &!"# SBS: 18% 18% 5% 5% 21% 23% 5% 10% 5% 6% 9% 13% 4% 0% 10% Medialaan: 20% 35% 10% 3% 8% 22% VRT: 26% Andere: 28% Other TV Channels SBS: 15% 10% 21% 6% 20% 20% VIJF Vitaya Medialaan: 33% 4% 22% Thematics in Dutch VIER 4% 8% 7% 8% %!"# $!"# 0% 18% )!"# '!"# Andere: 21% 12% Een nog sterkere stijging voor de themazenders, ten koste van alle groepen 2BE vtm canvas VRT: 24% één !"# 1998 ìt r a n s f e r 2008 2012 2013 Bron: CIM Audimetrie North / Nielsen / Transfer, Live, Total Day, TTVShare in %, 13-30

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Staten-Generaal Van De Media: Evolutie Kijkgedrag Lange Termijn

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