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Shaheen Sadiq
Shaheen Sadiq

Shaheen Sadiq is a marketing and management executive with over 31 years of experience at Nestl辿 in Kenya, the Philippines, and Pakistan. She currently serves as Head of Marketing Excellence and Consumer Communication, where she develops global marketing strategies and programs. Previously, she held roles such as Head of Marketing Services and Consumer Communication, developing strategic marketing plans. She has received numerous awards for her leadership and marketing contributions.

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SHAHEEN SADIQ House No. 4, 18 Bendera Lane Spring Valley, Nairobi, Kenya + 254.708.284.992 Shaheen1475@gmail.com MARKETING & MANAGEMENT EXECUTIVE Proactive, seasoned and results-driven professional, adept at building brand awareness, developing global promotional communication, and initiating new promotional strategies aimed to produce maximum sales, growth and profitability. Offering 31 years of business-to-business (B2B) and business-to-consumer (B2C) experience with Nestl辿; 2 years in Kenya, 1 year in the Philippines, 27 years in Pakistan and 14 years as part of Management team. Excel in creating marketing campaigns that build cutting-edge brand imagery and consumer recognition. Consistently noted for superior job performance, initiative and excellent leadership and motivational skills. Delivered service improvements and elevated organizations profile throughout the business community as a proactive member of the management team for over 15 years by establishing strategic vision and instituting new objectives to maximize revenue generation Formulated two long term Business Strategy documents prepared by Nestle Pakistan to drive and maintain strong industry-wide reputation at Vevey, Switzerland Key Strengths & EXPERTISE Brand Management Advertising & Promotional Campaigns Digital Marketing Marketing Communications New Business Development Project Management Product Positioning Partnerships & Strategic Alliances Problem Analysis/Resolution Experience & ACCOMPLISHMENTS NESTL Kenya, Philippines, Pakistan 1984-Present HEAD OF MARKETING EXCELLENCE & CONSUMER COMMUNICATION 2013-Present Contributed significant efforts in attaining companys consistent growth by developing and implementing new and innovative global marketing strategies and programs with a goal of building and expanding the business. Provided hands-on oversight to the marketing and advertising strategic direction across the 22 countries forming the Equatorial Africa Region. Developed and executed marketing skill set in the commercial teams across 22 countries. Instrumental in providing consumer insight, advertising development, media planning and digital support across the Region. Acknowledged for outstanding contributions in enhancing the quality of lives of consumers by supporting the Regional Head to build the "Nestl辿" Brand on Nutrition, Health and Wellness. Key initiatives across 22 countries: Introduce Consumer Understanding and Insight Tool Kit. Launch Brand Building The Nestl辿 Way Framework and Marketing Competency Framework. Implement the Global Road Map for building the "Nestl辿" brand. Develop an Equatorial Africa Road Map for digital. HEAD OF MARKETING SERVICES & CONSUMER COMMUNICATION 2003-2013 Spearheaded the development and implementation of strategic marketing plans and annual business strategy aimed at increasing sales and promoting the Nestl辿 brand on Nutrition, Health and Wellness.
SHAHEEN SADIQ House No. 4, 18 Bendera Lane Spring Valley, Nairobi, Kenya + 254.708.284.992 Shaheen1475@gmail.com Developed and cultivated agency relationships to help drive efficiencies and marketing levels. Defined target audiences, developed corresponding communication strategies and managed Marketing Best Practices including Global Nestle Tools. Continuation Established internal communication and "creating shared value" projects communication. Awarded Life Time Achievement Award in 2013 by Marketing Association of Pakistan through excellent performance and notable contributions. Key initiatives: Introduced Digital Marketing, concept and culture of consumer insights. Developed strong research, media, consumer services and nutrition teams. Launched Rural Innovation Workshop and Brand Building The Nestl辿 Way Framework. Created Media Planning and Buying processes. EARLY CAREER BUSINESS MANAGER- DAIRY/NESTLE PROFESSIONAL 1997-2002 NATIONAL SALES MANAGER 1995-1996 GROUP BRAND MANAGER-BEVERAGES 1993-1994 BRAND MANAGER - NESTLE PHILIPPINES INC. 1992 SR. BRAND MANAGER 1990-1991 BRAND MANAGER 1989-1990 SALES MANAGER: NORTH ZONE 1986-1988 SR. SALES OFFICER 1984-1985 Education & Professional Development MARKETING COMMUNICATION BOSTON UNIVERSITY 1988 MASTERS IN BUSINESS ADMINISTRATION UNIVERSITY OF PUNJAB 1982 BACHELOR OF ARTS FORMEN CHRISTIAN COLLEGE 1978 A LEVELS (1976), O LEVELS (1974) AITCHISON COLLEGE SPECIAL COURSES/SEMINARS COMMUNICATION WORKSHOP - Cannes, France (2009) Seattle USA (2006) LEADERSHIP PROGRAM OF LONDON BUSINESS SCHOOL - National University of Singapore 2007 7 HABITS OF HIGHLY EFFECTIVE PEOPLE: Franklin Covey 2006 FOODSERVICES EXECUTIVE WORKSHOP - Vevey Switzerland 2001 MANAGEMENT SEMINAR - Nestle Vevey Switzerland 1998 ADVANCED MARKETING - Nestle Vevey Switzerland 1992 MARKETING 1 SEMINAR Singapore 1989

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shaheen-sadiq_Final resume

  • 1. SHAHEEN SADIQ House No. 4, 18 Bendera Lane Spring Valley, Nairobi, Kenya + 254.708.284.992 Shaheen1475@gmail.com MARKETING & MANAGEMENT EXECUTIVE Proactive, seasoned and results-driven professional, adept at building brand awareness, developing global promotional communication, and initiating new promotional strategies aimed to produce maximum sales, growth and profitability. Offering 31 years of business-to-business (B2B) and business-to-consumer (B2C) experience with Nestl辿; 2 years in Kenya, 1 year in the Philippines, 27 years in Pakistan and 14 years as part of Management team. Excel in creating marketing campaigns that build cutting-edge brand imagery and consumer recognition. Consistently noted for superior job performance, initiative and excellent leadership and motivational skills. Delivered service improvements and elevated organizations profile throughout the business community as a proactive member of the management team for over 15 years by establishing strategic vision and instituting new objectives to maximize revenue generation Formulated two long term Business Strategy documents prepared by Nestle Pakistan to drive and maintain strong industry-wide reputation at Vevey, Switzerland Key Strengths & EXPERTISE Brand Management Advertising & Promotional Campaigns Digital Marketing Marketing Communications New Business Development Project Management Product Positioning Partnerships & Strategic Alliances Problem Analysis/Resolution Experience & ACCOMPLISHMENTS NESTL Kenya, Philippines, Pakistan 1984-Present HEAD OF MARKETING EXCELLENCE & CONSUMER COMMUNICATION 2013-Present Contributed significant efforts in attaining companys consistent growth by developing and implementing new and innovative global marketing strategies and programs with a goal of building and expanding the business. Provided hands-on oversight to the marketing and advertising strategic direction across the 22 countries forming the Equatorial Africa Region. Developed and executed marketing skill set in the commercial teams across 22 countries. Instrumental in providing consumer insight, advertising development, media planning and digital support across the Region. Acknowledged for outstanding contributions in enhancing the quality of lives of consumers by supporting the Regional Head to build the "Nestl辿" Brand on Nutrition, Health and Wellness. Key initiatives across 22 countries: Introduce Consumer Understanding and Insight Tool Kit. Launch Brand Building The Nestl辿 Way Framework and Marketing Competency Framework. Implement the Global Road Map for building the "Nestl辿" brand. Develop an Equatorial Africa Road Map for digital. HEAD OF MARKETING SERVICES & CONSUMER COMMUNICATION 2003-2013 Spearheaded the development and implementation of strategic marketing plans and annual business strategy aimed at increasing sales and promoting the Nestl辿 brand on Nutrition, Health and Wellness.
  • 2. SHAHEEN SADIQ House No. 4, 18 Bendera Lane Spring Valley, Nairobi, Kenya + 254.708.284.992 Shaheen1475@gmail.com Developed and cultivated agency relationships to help drive efficiencies and marketing levels. Defined target audiences, developed corresponding communication strategies and managed Marketing Best Practices including Global Nestle Tools. Continuation Established internal communication and "creating shared value" projects communication. Awarded Life Time Achievement Award in 2013 by Marketing Association of Pakistan through excellent performance and notable contributions. Key initiatives: Introduced Digital Marketing, concept and culture of consumer insights. Developed strong research, media, consumer services and nutrition teams. Launched Rural Innovation Workshop and Brand Building The Nestl辿 Way Framework. Created Media Planning and Buying processes. EARLY CAREER BUSINESS MANAGER- DAIRY/NESTLE PROFESSIONAL 1997-2002 NATIONAL SALES MANAGER 1995-1996 GROUP BRAND MANAGER-BEVERAGES 1993-1994 BRAND MANAGER - NESTLE PHILIPPINES INC. 1992 SR. BRAND MANAGER 1990-1991 BRAND MANAGER 1989-1990 SALES MANAGER: NORTH ZONE 1986-1988 SR. SALES OFFICER 1984-1985 Education & Professional Development MARKETING COMMUNICATION BOSTON UNIVERSITY 1988 MASTERS IN BUSINESS ADMINISTRATION UNIVERSITY OF PUNJAB 1982 BACHELOR OF ARTS FORMEN CHRISTIAN COLLEGE 1978 A LEVELS (1976), O LEVELS (1974) AITCHISON COLLEGE SPECIAL COURSES/SEMINARS COMMUNICATION WORKSHOP - Cannes, France (2009) Seattle USA (2006) LEADERSHIP PROGRAM OF LONDON BUSINESS SCHOOL - National University of Singapore 2007 7 HABITS OF HIGHLY EFFECTIVE PEOPLE: Franklin Covey 2006 FOODSERVICES EXECUTIVE WORKSHOP - Vevey Switzerland 2001 MANAGEMENT SEMINAR - Nestle Vevey Switzerland 1998 ADVANCED MARKETING - Nestle Vevey Switzerland 1992 MARKETING 1 SEMINAR Singapore 1989