Shamrocks for Kids
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Shamrocks for Kids is Mercy Home's annual fundraising campaign during the month of March in Chicago to support children in crisis. It utilizes various events like St. Patrick's Day parades and a post-parade party, as well as corporate sponsors and shamrock pin sales. Over its 12 years, it has expanded its outreach through media partnerships, volunteers distributing pins, and celebrity spokesmen to raise awareness and funds for Mercy Home's mission.
Shamrocks for Kids
- 1. Shamrocks for Kids Tens of thousands of adults and children, decked out in green, line the routes of the Chicago area’s major St. Patrick’s Day parades …thousands more purchase products at area Jewel-Osco stores that help benefit Mercy Home… hundreds of volunteers help distribute shamrock pins for donations… 1,500 party-goers enjoy live entertainment and great Irish food at the Chicago Hilton.. When it’s St. Patrick’s season in Chicago, it’s time for Shamrocks for Kids—Mercy Home’s multi-channeled, fundraising and awareness campaign to help kids in crisis. Throughout the entire month of March, Jewel-Osco and Mercy Home encourage everyone in the Chicago area to join together as a community to make a difference in the lives of the young people. Corporate sponsorship and shamrock pin sales are key drivers in raising support for our work through this campaign. Shamrocks for Kids has grown in each of its 12 years and today utilizes media partnerships, television public service announcements, radio spots, product sponsorship, news coverage, outreach via Mercy Home’s web site, and hundreds of volunteers who hit the streets to help us distribute shamrocks. Today, Shamrocks for Kids extends Mercy Home’s message of opportunity and solutions for kids in crisis to more people than ever, including: • Attendees at the South Side Irish, Downtown St. Patrick’s Day and Forest Park St. Patrick’s parades • Shoppers at Chicago area Jewel-Osco stores • Attendees of all ages at our family-friendly post-downtown parade party at the Hilton Chicago • A wider, diverse public via televised and radio public service announcements, street banners and media relations
- 2. Additionally, helping Mercy Home and its supporting Sponsorship opportunities are available. For more partners deliver its message have been celebrity information, contact: campaign spokesmen. These have included television and film stars Martin Sheen and Dennis Farina, as well Jim Marrese Mercy Home Board of Regents member Bill Rancic, the 312-738-7578 season one winner of The Apprentice, who hosts jimmar@mercyhome.org In the Loop with i-Village on NBC. Audience Demographics How to Help Shamrocks for Kids offers sponsors with outstanding There are many ways Chicagoans can support opportunities for brand exposure to families with Shamrocks for Kids and join Mercy Home in providing a children through a wide array of pre-event programs solution for kids in crisis. and on-site recognition. • Be a Shamrock Tag Day volunteer • Shop at Jewel-Osco and buy participating Past Sponsors vendor products • Join the Downtown Post-Parade Family Shamrocks for Kids has been supported by such Celebration at the Hilton Chicago sponsors as: To help, go to mercyhome.org/shamrocksforkids • Jewel-Osco • Kellogg’s • Edy’s Ice Cream • US99.5, America’s Country Station • ABC 7 Chicago • O’Brien’s Restaurant • American Airlines • Blue Plate Catering • Goose Island Brewery • Pepsi-Co. For more information visit us at www.mercyhome.org/shamrocksforkids 1140 W. Jackson Blvd, Chicago, IL 60607 312.378.7560