Shanghai 01 15 Présentation new deal shopper..
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The document discusses defining retail for the future and the changing role of customers. It notes that customers now "operate commerce" rather than retailers, with 76% communicating with sellers in the late purchase phase. Recommendations include focusing on choice, transparency, and fast response times through messaging and click-to-call options. By the end of 2015, half of the US and several European countries will have access to recommendation and chat services.
Shanghai 01 15 Présentation new deal shopper..
- 1. “where are we today and who is the shopper ? ”
- 2. How to define retail of tomorrow ? Beetwen reality and ‘’buzz’’, it’s difficult to know precisely. # in first : The most important reality in 2015 … more than ever it’s the customer who ‘’operates the commerce’’ and not the contrary.
- 6. may 2001 … 2014 …
- 9. new paradigm ? CHOICE & TRANSPARENCY
- 21. 76% of customers say “they have used the service and communicate with the salors in the last phase of their purchase”.
- 27. Messagerie instantanée Click to call / click to chat
- 28. Séminaire FNAC 07 14 https://www.yout ube.com/watch?v =11CjsoB6JHQ
- 29. Temps de réponse : 75% des réponses clients via bouton Mayday tps de réponse 9,15 seconde… sources Viuz Séminaire FNAC 07 14
- 30. Séminaire FNAC 07 14 https://www.youtube.co m/watch?v=aFYs9zqYpdM
- 32. 21/02 /2015 32
- 33. 33
- 35. 35
- 36. 36
- 37. 37
- 38. 21/02 /2015 38
- 39. 21/02 /2015 39
- 45. In dec. 2015 : 50% of American population covered by this service ... and Deutchland + 8 european country in 2015