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Shanghai.Delegation.How To Deal With The Press

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Andy Drinkwater
Andy Drinkwater

Presentation to delegation of senior public officials from Shanghai ahead of Shanghai Expo 20120. The basics of dealing with the press

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HOW TO DEAL WITH THE PRESS 如何应对媒体 NEVER EVER LOSE YOUR TEMPER OR APPEAR ANGRY 永远不要 发脾气或者 表露你的愤怒
HOW TO DEAL WITH THE PRESS 如何应对媒体 BE POLITE, COURTEOUS AND FRIENDLY AT ALL TIMES 在任何时候都是 礼貌 ， 谦逊 和 友好的
HOW TO DEAL WITH THE PRESS 如何应对媒体 BE PATIENT: JOURNALISTS ARE PAID TO ASK STUPID QUESTIONS 要耐心 : 支付薪水给 记者 就是让他们 问一些 愚蠢的问题
HOW TO DEAL WITH THE PRESS 如何应对媒体 GIVE YOURSELF TIME TO THINK AND GATHER YOUR THOUGHTS 给你自己一些时间来思考并整理你的想法
HOW TO DEAL WITH THE PRESS 如何应对媒体 PREPARE AS THOROUGHLY AS YOU CAN 尽最大可能来做最充分的准备
HOW TO DEAL WITH THE PRESS 如何应对媒体 LISTEN CAREFULLY TO THE QUESTION 认真的倾听 问题
HOW TO DEAL WITH THE PRESS 如何应对媒体 PAUSE BEFORE ANSWERING 在问答之前 先让自己暂停一下
HOW TO DEAL WITH THE PRESS 如何应对媒体 WHEN YOU’VE FINISHED WHAT YOU HAVE TO SAY… 当你结束了你必须要说的话时
HOW TO DEAL WITH THE PRESS 如何应对媒体 AT THE END OF THE INTERVIEW OR THE CONVERSATION SAY THANK YOU 在会面或对话 结束时， 要说谢谢
Always ask when the deadline is 总是询问最终期限是什么时间 Is this on or off the record? 这个答案是正式官方的还是非正式的？ Background briefing? 背景内容介绍？ If a view is a personal one – say so 如果一个观点是个人观点 - 一定要把这一点说出来 Always ring them back when you say you will 如果你说你会给他们回打电话，那么一定要做到 Avoid jargon or specialised terminology 避免说行话或专业术语 Use everyday language 使用每天的日常用语 HOW TO DEAL WITH THE PRESS 如何应对媒体
Understands the press process 理解媒体程序 Understands what makes news 理解什么才可以成为新闻 Has a keen interest in the media – listens to radio/TV news, reads newspapers and magazines. 对媒体有极大的兴趣 - 收听收看广播电视新闻，阅读报纸和杂志 HOW TO DEAL WITH THE PRESS 如何应对媒体 Journalists like someone who….. 记者喜欢哪些人…
Understands the need for stories about people 理解人们对故事的需求 Is someone who you can get to know, get to trust (and vice versa) 这个人是不是你可以了解的，信任的（等等诸如此类） Will go to great lengths to ensure their work is accurate and on time 会不厌其烦的来核实保证他们的工作是正确的并且按时的 HOW TO DEAL WITH THE PRESS 如何应对媒体 Journalists like someone who….. 记者喜欢哪些人…
X Hiding behind a statement 躲藏在一个声明背后 X Not asking when the deadline is 不去问最终期限是什么时间 X Not getting back by the time agreed 在到达协议时间期限后没有给与应该的反馈 HOW TO DEAL WITH THE PRESS 如何应对媒体 COMMON MISTAKES 常见错误
X Saying ‘no comment’ 说“无可奉告” X Losing your temper 对你的情绪失去控制 X Being evasive 态度是推脱的 X Telling lies 说谎 HOW TO DEAL WITH THE PRESS 如何应对媒体 COMMON MISTAKES 常见错误
How to deal with the press – how the press works 如何应对媒体 - 媒体是如何工作的 News Editor – in charge of reporters, assigns stories and has overview of all stories coming in to the paper 新闻编辑 - 负责管理通讯员的工作，分配谁负责哪段新闻故事报道，并且对一份报纸上所有的新闻故事报道有宏观的视角和整体的安排 Reporter – gathers the information and writes the story 通讯员 - 收集信息以及写出文章 Sub editor – designs pages, writes headlines, corrects copy 编辑小组 - 设计报纸，写标题，纠正错误 Desk Head – features editor, sports editor, business editor 小组领导 - 专题编辑，体育编辑，商务编辑 Editor – the one who is responsible for shaping the publication and is in overall charge 编辑 - 负责修整和出版， 全面性负责 WHO DOES WHAT 谁做什么

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Shanghai.Delegation.How To Deal With The Press

  • 1. ?
  • 2. HOW TO DEAL WITH THE PRESS 如何应对媒体 NEVER EVER LOSE YOUR TEMPER OR APPEAR ANGRY 永远不要 发脾气或者 表露你的愤怒
  • 3. HOW TO DEAL WITH THE PRESS 如何应对媒体 BE POLITE, COURTEOUS AND FRIENDLY AT ALL TIMES 在任何时候都是 礼貌 ， 谦逊 和 友好的
  • 4. HOW TO DEAL WITH THE PRESS 如何应对媒体 BE PATIENT: JOURNALISTS ARE PAID TO ASK STUPID QUESTIONS 要耐心 : 支付薪水给 记者 就是让他们 问一些 愚蠢的问题
  • 5. HOW TO DEAL WITH THE PRESS 如何应对媒体 GIVE YOURSELF TIME TO THINK AND GATHER YOUR THOUGHTS 给你自己一些时间来思考并整理你的想法
  • 6. HOW TO DEAL WITH THE PRESS 如何应对媒体 PREPARE AS THOROUGHLY AS YOU CAN 尽最大可能来做最充分的准备
  • 7. HOW TO DEAL WITH THE PRESS 如何应对媒体 LISTEN CAREFULLY TO THE QUESTION 认真的倾听 问题
  • 8. HOW TO DEAL WITH THE PRESS 如何应对媒体 PAUSE BEFORE ANSWERING 在问答之前 先让自己暂停一下
  • 9. HOW TO DEAL WITH THE PRESS 如何应对媒体 WHEN YOU’VE FINISHED WHAT YOU HAVE TO SAY… 当你结束了你必须要说的话时
  • 10. HOW TO DEAL WITH THE PRESS 如何应对媒体 AT THE END OF THE INTERVIEW OR THE CONVERSATION SAY THANK YOU 在会面或对话 结束时， 要说谢谢
  • 11. Always ask when the deadline is 总是询问最终期限是什么时间 Is this on or off the record? 这个答案是正式官方的还是非正式的？ Background briefing? 背景内容介绍？ If a view is a personal one – say so 如果一个观点是个人观点 - 一定要把这一点说出来 Always ring them back when you say you will 如果你说你会给他们回打电话，那么一定要做到 Avoid jargon or specialised terminology 避免说行话或专业术语 Use everyday language 使用每天的日常用语 HOW TO DEAL WITH THE PRESS 如何应对媒体
  • 12. Understands the press process 理解媒体程序 Understands what makes news 理解什么才可以成为新闻 Has a keen interest in the media – listens to radio/TV news, reads newspapers and magazines. 对媒体有极大的兴趣 - 收听收看广播电视新闻，阅读报纸和杂志 HOW TO DEAL WITH THE PRESS 如何应对媒体 Journalists like someone who….. 记者喜欢哪些人…
  • 13. Understands the need for stories about people 理解人们对故事的需求 Is someone who you can get to know, get to trust (and vice versa) 这个人是不是你可以了解的，信任的（等等诸如此类） Will go to great lengths to ensure their work is accurate and on time 会不厌其烦的来核实保证他们的工作是正确的并且按时的 HOW TO DEAL WITH THE PRESS 如何应对媒体 Journalists like someone who….. 记者喜欢哪些人…
  • 14. X Hiding behind a statement 躲藏在一个声明背后 X Not asking when the deadline is 不去问最终期限是什么时间 X Not getting back by the time agreed 在到达协议时间期限后没有给与应该的反馈 HOW TO DEAL WITH THE PRESS 如何应对媒体 COMMON MISTAKES 常见错误
  • 15. X Saying ‘no comment’ 说“无可奉告” X Losing your temper 对你的情绪失去控制 X Being evasive 态度是推脱的 X Telling lies 说谎 HOW TO DEAL WITH THE PRESS 如何应对媒体 COMMON MISTAKES 常见错误
  • 16. How to deal with the press – how the press works 如何应对媒体 - 媒体是如何工作的 News Editor – in charge of reporters, assigns stories and has overview of all stories coming in to the paper 新闻编辑 - 负责管理通讯员的工作，分配谁负责哪段新闻故事报道，并且对一份报纸上所有的新闻故事报道有宏观的视角和整体的安排 Reporter – gathers the information and writes the story 通讯员 - 收集信息以及写出文章 Sub editor – designs pages, writes headlines, corrects copy 编辑小组 - 设计报纸，写标题，纠正错误 Desk Head – features editor, sports editor, business editor 小组领导 - 专题编辑，体育编辑，商务编辑 Editor – the one who is responsible for shaping the publication and is in overall charge 编辑 - 负责修整和出版， 全面性负责 WHO DOES WHAT 谁做什么