Shareaholicwordcamp 120716084731 Phpapp01
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This document discusses creating shareable content and outlines tips for content formats, promotion, and plugins. It notes Janet Aronica is head of marketing at Shareaholic and outlines the company's growth from 2008 with 1 million downloads to now serving over 270 million people per month globally. Tips include using current events, lists, guest bloggers, optimizing headlines, introductions, branding visuals, linking to old content, related content, featured images, meta descriptions, and plugins.
Shareaholicwordcamp 120716084731 Phpapp01
- 1. Creating Shareable Content – Not Noise. Janet Aronica Head of Marketing Shareaholic
- 2. Hi! I’m Janet. Head of Marketing Shareaholic
- 3. Nights and weekends to early growth 2008 Mozilla Firefox Extension Award 1 MILLION downloads February 2008 June 2009 3
- 4. Browser Tools 2 MILLION Browser downloads
- 5. publishers 200,000 Publishers Source: Running to the Kitchen http://runningtothekitchen.com
- 6. 2500  API  calls  2,500 + API developers 6
- 7. 270,000,000 People each month
- 8. + + That’s more than Germany, France & the United Kingdom combined. 8
- 9. Shareaholic is the 4th largest country in the world. 9
- 11. Strugglefest. 11
- 12. 27% Referral Traffic 12
- 13. #1 Take a step back. 13
- 14. Analytics 14
- 15. Friends don’t let friends post without a plan. 15
- 16. Editorial Calendar http://bit.ly/SHRedcal 16 Â
- 17. #2 Kinds of Shareable Content 17
- 18. Leverage current events 18
- 19. Lists work. 19
- 20. MORE content. 20
- 21. FML. 21
- 22. Guest bloggers Freelancers Interns 22
- 23. #3 Shareable formats 23
- 25. Your headline is your first impression. 25
- 26. Great headlines are: •  Urgent •  Useful •  Specific 26
- 27. 27
- 28. Introductions 28
- 29. Great introductions •  State a problem •  Popular phrase •  METRICS 29
- 30. Predictable Voice 30
- 31. 31
- 32. Brand your visuals Source: He and She Eat Clean http://bit.ly/SeLyiT 32
- 33. It might not be love at first sight. 33
- 34. Link to old content Source: How About We http://howaboutwe.com 34
- 35. Related content Source: Guilty Kitchen http://guiltykitchen.com 35
- 36. #3 Promoting your content 36
- 37. Page Featured Title Image Meta Description 37
- 38. Funky page title Not your Twitter account 38
- 39. Sweet page title! Optimized for Twitter! 39
- 40. #4 Plugins 40
- 41. Plugins •  WP Touch •  Auto Featured Image Plugin •  Editorial Calendar •  All in One SEO Pack 41
- 42. Why  do  people  share?  •  Kony  2012,  Buzzfeed  What do you share? 42
- 43. Thank you! •  @JanetAronica •  @Shareaholic •  Shareaholic.com