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LinkedIn
28 Sep 2011 (Wed) 9 am
T2013
Singapore Polytechnic

Dora Chua (dora@sp.edu.sg)

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 For students who have never used
LinkedIn:
◦ Introduce you to this useful professional
networking website so that you can gain
a headstart by creating and building your
profile earlier
 For students who already have LinkedIn
accounts:
◦ Highlight some of the features which you may not
have used extensively or to your best advantage
 To allow you to network in real life and to transfer the
real-life networking to LinkedIn networking

 LinkedIn is a professional networking site
 LinkedIn:
◦ connects you to your business/ work contacts
◦ helps you exchange knowledge, ideas, and
opportunities with a broader network of professionals.

 LinkedIn started out in the living room of co-
founder Reid Hoffman in 2002
 Site officially launched on May 5, 2003. At the
end of the first month in operation, LinkedIn had
a total of 4,500 members in the network.
 As of Jun 2011,
members are
signing up at
the rate of
2 members
per second

 120 million members in 200 countries (Aug 2011)
 Mgt team from companies like
Yahoo!, Google, Microsoft, TiVo, PayPal and
Electronic Arts.
 Current CEO of LinkedIn is Jeff Weiner.
 Available in nine languages:
English, French, German etc
 1,515 full-time employees (Jun 2011)

 Public-listed on 18 May 2011 at $45 per share
(LNKD)
 $75 (Sep 2011), $100 (Jul 2011)
 Headquartered in California with another 4 US
offices
 Also in
Canada, UK, France, Sweden, Netherlands, Irela
nd, Australia, India and Singapore

• Brazil, Mexico and India have the fastest
growth rates

Country Rank Users

USA 1 53.4 million
India 2 11. 7 million
UK 3 7.4 million
Brazil 4 5.8 million
Canada 5 4.5 million
China 11 1.6 million
Singapore 24 0.63 million

Source: http://www.socialbakers.com/linkedin-statistics (Sep 2011)

 > 2 million companies have LinkedIn Company
Pages.
 Its corporate hiring solutions are used by 75 of
the Fortune 100 companies.
 LinkedIn represents a valuable demographic for
marketers with an affluent & influential
membership.
 Thousands of developers
are using LinkedIn APIs
to create innovative tools
and services for
professionals.

 The top 10 followed companies are
IBM, HP, Accenture, Microsoft, Oracle, Deloitte, PwC, Cis
co, Apple, Google.

Company How they are using LinkedIn
Amazon Amazon.com has developed a Reading List application on
LinkedIn that allows users to share what you’re reading with their
LinkedIn network and find out what books their connections or
others in their industry are reading.
Box.NET Box.net’s service enables users to share, access, and collaborate
on files of any type. With Box's Files application users can now
upload and manage your files directly on LinkedIn, post their work
to your profile, and share and collaborate with people in your
network.
Reuters Reuters is a leading Business and Finance website providing
professional-grade news and information for business
professionals. It has integrated LinkedIn Share functionality to
make it even easier to find and send the right articles to people in
a network.
Tripit TripIt is an online travel organizer that consolidates all your trip
details into one master online itinerary no matter where you book.
Created a My Travel application on LinkedIn that allows users to
http://press.linkedin.com/partnersprofessional network is traveling and when
can see where his

 Created as a site for professionals to network with
others in their field, it has quickly become the go-to
spot to post a resume, search for jobs, or acquire
recommendations from colleagues.
 For businesses, it is a place for them to them
promote their business to their connections, their
connections’ connections and anyone that finds
the business online.

1. Allows you to establish your professional profile
2. Lets you stay in touch with colleagues and
friends
3. Enables you to find experts and ideas
4. Lets you explore job and other opportunities

 LinkedIn gives you the keys
to controlling your online
identity.
 Have you Googled
yourself lately?
 You never know what may
come up.
 LinkedIn profiles rise to the top of
search results, letting you control the first
impression people get when searching for you
online.

 In today’s professional world, people
change jobs and locations constantly.
 By connecting on LinkedIn, your address
book will never go out of date
 Your contacts update their profiles, keeping you
current with their latest jobs, projects and contact
info.
 You’ll stay in closer contact with great tools to
communicate and collaborate.

 Sometimes your immediate circle
can’t help you resolve your technical
or business challenges.
 LinkedIn provides tools like Answers
and Groups that lets you locate and
interact with experts through trusted
introductions.
 LinkedIn Search lets you explore the broader
network by name, title, company, location, and
other keywords that will help you find the
knowledge you’re looking for.

 LinkedIn has a well-built job
search engine, company
research tools and a jobs
board
 These will be helpful to anyone
who is looking for a career
opportunity, trying to win new
clients or building his
professional reputation
 LinkedIn can connect you to
jobs, sales leads and ideal
business partners.

1. Allows a company to promote their business to
their connections, their connections’
connections and anyone else
2. Build community
3. Find industry partners
4. Generate leads
5. Keep customers informed

 Students are different from typical LinkedIn
professionals – with less work experience to add
to their profiles.
 But they still need to capture the attention of
recruiters and others to engage in networking
that can lead to job offers.
 Starting 15 Jul 2011, LinkedIn started a new
initiative to helping their student members
showcase a wider variety of accomplishments on
LinkedIn profiles.
 Five new profile sections for students

Section Description
Projects Show you can apply classroom learning to the real-world
and work well with a team. Add compelling research and
experience relevant to your professional goals.
Honors & Awards Did you earn a scholarship or a spot on the Dean’s List?
Tell everyone about it! Honors & Awards provides the
space for objective validation of your accomplishments.
Organizations Show how you contribute outside the classroom by listing
on-campus or off-campus program participation that
showcases your leadership abilities.
Test Scores Earned a terrific GPA or other dynamic test scores worth
bragging about? Talk about it here.
Coursework Is “rigorous coursework” your mantra? Use this space to
select courses which qualify you for that perfect job or
demonstrate academic commitment.
To update your profile, go to your LinkedIn profile page, click Edit mode, then click the blue “Add
sections” bar underneath your profile summary.

 LinkedIn’s Year Up Interns:
Closing the Opportunity
Divide
 Introducing LinkedIn Student
Job Portal: Helping recent
graduates find jobs easily
 How a LinkedIn Groups
conversation led to an
internship
 Research on LinkedIn. Ace an interview!
 How to use LinkedIn to find
internships (by a college undergrad)

http://blog.linkedin.com/category/linkedin-for-students/

1. Homepage
2. Profiles
3. Jobs
4. Groups
5. LinkedIn Today and Signal
6. Twitter
7. Company Pages
8. Answers
9. Applications
10. Mobile
11. Settings/Personalization

 Every LinkedIn user has a personal Homepage
which acts as a dashboard to other parts of the
website
 Links to news and updates from your
network, messages, and invitations to connect.
Which past colleagues and classmates have
recently joined LinkedIn. Who’s viewed your
profile, how your network is growing etc

 A LinkedIn Profile is the first step in controlling
your identity online
 A 100% complete profile includes:
◦ Photo
◦ Executive Summary of your
skillset
◦ Education
◦ Three recent job positions
◦ Three recommendations from
your connections
 To get started, click “Edit
Profile”

 Search by location, company, date posted etc.
 Post jobs
 See the connection of yourself and company
with job
 Apply for many jobs directly through LinkedIn
with LinkedIn profile.

 LinkedIn members can discover, share and
participate in a number of professional
conversations happening in their industry and
areas of interest with Groups
 Two types: Open and Members Only

 LinkedIn Today sources news from over 100 million
Linked members to show you:
◦ The top articles shared on LinkedIn and Twitter by people in your
network.
◦ Who shared the article and what they said about it.
◦ A homepage customized to your industry, network, and areas of
interest.
 Why LinkedIn Today is useful:
◦ Too much information overload
◦ LinkedIn Today filters the information by getting the top 5 hottest
headlines being shared in your industry
◦ Tailored to information in your LinkedIn profile, your connections
and your industry

Read the five articles you need if you only have five
minutes.

 LinkedIn Signal allows you to search updates on
LinkedIn with filters
 To see what people are sharing or tweeting about a
particular topic, click on “Search updates” on your
homepage and enter a keyword
 You will see updates about this topic from everyone on
LinkedIn. Subsequently, you can apply filters like, only
updates from Connections etc

 LinkedIn users can:
◦ broadcast their LinkedIn status to their Twitter followers
◦ post their your tweets as their LinkedIn status.
 To add Twitter to LinkedIn
◦ visit “Edit My Profile” and click “Add Twitter account” next to
the Twitter field.
◦ the setting can be changed at any time by clicking “Edit”
next to your Twitter account name.
◦ to send tweets from Twitter to LinkedIn, your Twitter account
must be set as public
 #in, #li
 Company Buzz

 http://www.linkedin.com/companies
 A Company Page is a place for companies to provide
more information about their products and services, job
opportunities, and company culture.
 Any LinkedIn member can follow a company that has set
up a Company Page to get updates on key
developments.
Singapore Polytechnic
Apple Inc
LinkedIn

 http://www.linkedin.com/answers
 Ask your question and get fast, accurate answers from
your network and other experts worldwide
 Showcase your knowledge, expertise, and interests by
answering questions
 Stay up on the latest in your industry and functional area
 Search for answers

 http://www.linkedin.com/static?key=application_directory
 LinkedIn Applications enable you to enrich your
profile, share and collaborate with your network, and get
the key insights that help you be more effective.
 Applications are added to your homepage and profile
enabling you to control who gets access to what
information.

 http://m.linkedin.com/
 iPhone, Blackberry, Android

 The Account & Settings section allows you to choose
how your information is displayed, how you want to be
contacted, and your overall privacy preferences
◦ Profile settings (Manage profile visibility to Google search)
◦ Email notifications (Control communications)
◦ Privacy (Allow connections to see your other connections?)
◦ Homepage Settings (view certain types of network updates on
your home page? Change the total number of updates)

 Premium Account
◦ Premium accounts provide additional ways to find and contact the
right people. Several tiers of Premium memberships are available
that offer more powerful search, enhanced communication
features, and increased access to LinkedIn users. Convert to
Premium by upgrading

 LinkedIn has a “Share” function similar to Facebook
 You can share an article in two ways:
◦ With your network – this will result in a Network Update telling
your network where to read and discuss the article.
◦ With your connections – you can pick and choose who to
send it to and provide a message describing why you
think the content is noteworthy.
 Can also use the
Share button
on websites,
check out the
blog entry

 New feature launched in Aug 2011
 A plug-in in the form of a “Apply with Linkedin” button
 Over 1,000 companies have added the plug-in to their
job listing pages.
 Once an applicant clicks on it, their LinkedIn info is sent
to the company in lieu of a resume.
 Applicants are then reminded of professional
connections that might help them get the job.
 Has a “Saved Jobs” feature that helps job seekers keep
track of opportunities they’re being considered for

 http://www.linkedin.com/skills/
 Sub-section in LinkedIn that lets you key in a skill e.g.
“JavaScript”, easily add it to your profile, view other
people who have this skill, other related skills (e.g.
DHTML), jobs related to this skill etc.

 Just like Google Labs, LinkedIn also experiments with
applications which are yet to be released to the
mainstream users
 Some of the apps have been designed simply for fun
while others have a very focused business use.
 You can find these apps at http://www.linkedinlabs.com
 Here are some interesting ones:
◦ http://resume.linkedinlabs.com/
◦ http://timeline.linkedinlabs.com/
◦ http://speechin.linkedinlabs.com
◦ http://swarm.linkedinlabs.com/

 What: "Italian Lawyer Generates Business
Through his International LinkedIn Network"
 Who: Ernesto Belisario,
Studio Legale Belisario
 Where: Rome, Italy
 Used LinkedIn to: Build his legal
practice by exploring new international
connections.
 How: Seventy percent of the international
connections Ernesto has made through LinkedIn
have turned into clients, including business from
Brazil, Germany and the US.

 What: "Uses LinkedIn to find talent
and recruit candidates in water sector"
 Who: Andrew Kable, H2Otalent
 Where: Sydney, NSW Australia
 Used LinkedIn to: Find talent exclusively in the
high-growth, talent-short water sector of
Australia.
 How: After facing difficulty in finding candidates
through job boards, Andrew started using
LinkedIn to identify exceptional professionals in
his network who possess the special skills
required in the water sector.

 What: "Grows career from university to
senior role through LinkedIn"
 Who: Uriel Alvarado, Saxo Bank
 Where: Copenhagen, Denmark
 Used LinkedIn to: Grow his professional network and
support his career from post-graduate to current senior role
 How: Uriel has been part of LinkedIn from the beginning;
he has experienced the network as a post-grad student, as
a businessman with personal projects, and now in his role
as head of marketing for Saxo Bank's Latin region. As a
student, he actively participated in discussion forums, and
used the network to look for work and for academics with
an interest in his field of study. As a businessman, LinkedIn
has helped him build up his network internationally, to
include suppliers, partners and sales leads.

 http://press.linkedin.com/success-stories

 List your current and past positions & education
along with your tenure there. This helps the right
people and opportunities find you.
 Add a profile photo– people never forget a face!
 Add a summary paragraph. Think of it as your
professional elevator pitch.

 Use webmail import to see, in seconds, all the
people you know who are already on LinkedIn.
You can then select who you wish to invite to join
your trusted network.
 Upload a contacts file from Outlook, Palm, ACT!,
or Mac Address
 View our list of your colleagues and classmates
that are already on LinkedIn.

 With a profile and connections that truly represents
you and your “real-world” network, you’re all set to
get the most out of LinkedIn.
 Post a question on Answers and tap into the experts
you’re connected to and the entire LinkedIn network.
With a professional community of over 120
million, this is the perfect place for those tough
questions.
 Look up someone’s profile before you meet with
them. Learn their background and see who you
know in common to get off to a fast start.
 Search for Service Providers and select based on
trusted recommendations from people in your
network. Anonymous web searches to find providers
are a thing of the past.

 Wiki
 LinkedIn Insanity

 10 reasons why you should be on LinkedIn
 18 Tips to Land a Job Via LinkedIn
 9 ways to use LinkedIn to advance your career
 Make your LinkedIn Profile work for you
 5 simple steps for improving your LinkedIn visibility
 Networking on LinkedIn & Why You Better Be Doing It
 20 Quick tips for using LinkedIn Better

 What can LinkedIn do for you
 How small businesses can harness
the power of LinkedIn

 LinkedIn Blog
 Learn how to use LinkedIn
 Subscription Plans
 AddressBook Export

 LinkedIn Logos
 Press Coverage
 Target Audience

 LinkedIn on Youtube
 LinkedIn on Twitter

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