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Shell our children NMDL Yiran Zhang

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Yiran Zhang
Yiran Zhang

This document discusses a company's plans to enhance its brand image through a marketing campaign focused on logistics solutions, petroleum products, and event marketing. It suggests holding a contest to generate public discussion and collect opinions on social media. The proposed budget is $100,000 for awards and $15,000 over 3 months for internet, printing, and social media costs to boost the company's image, preference, and human resources through responsible event marketing.

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Shell our children NMDL Yiran Zhang
B2B mainly Logistics solution Gas Station Petroleum products
Group image Being different with others in the industry Future convenience
Good Time Event Marketing No specific goals
Shell our children From the gunshot case to children safety
Suggestion contest Public discussion Internet marketing Social media
Followers in social media Amount of competitors If possible, collect the public opinions
Award $100,000 Internet cost $5000*3month Printing and social media cost $6000*3 month
Brand preference Image enhancement PR Human resource
Event marketing Show responsibility and caring Benefit each other with the public

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Shell our children NMDL Yiran Zhang

  • 2. B2B mainly Logistics solution Gas Station Petroleum products
  • 3. Group image Being different with others in the industry Future convenience
  • 4. Good Time Event Marketing No specific goals
  • 5. Shell our children From the gunshot case to children safety
  • 6. Suggestion contest Public discussion Internet marketing Social media
  • 7. Followers in social media Amount of competitors If possible, collect the public opinions
  • 8. Award $100,000 Internet cost $5000*3month Printing and social media cost $6000*3 month
  • 9. Brand preference Image enhancement PR Human resource
  • 10. Event marketing Show responsibility and caring Benefit each other with the public