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Shift Happens - Muhammad Bin Shahbaz [MIT Sloan Fellow '17]

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Muhammad Bin Shahbaz

The recent disruption in marketing has opened new channels, introduced new trends and changed the marketing landscape altogether. The shift has happened, it is time to shift the focus too - Muhammad Bin Shahbaz

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[TRADITIONAL TO DIGITAL MARKETING] Muhammad Bin Shahbaz Sloan Fellow 17
20172000
2017 MASS COMMUNICATION PERSONALIZED COMMUNICATION 2000
BRAND COMMUNICATION BRAND CONVERSATIONS 2000 2017
2017 BRAND CENTRIC CUSTOMER CENTRIC 2000
2017 OUTBOUND (Interruption) INBOUND (Permission) Push | Talking Cold Calling, Cold Emails (SPAM) TV Commercials, banner ads 2000 Pull | Listening SEO, Blogging, Social Media Hubspot
2000 20172007
Click ChatSwipe Hey Siri! 2000 20172007
Shift Happens - Muhammad Bin Shahbaz [MIT Sloan Fellow '17]

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Shift Happens - Muhammad Bin Shahbaz [MIT Sloan Fellow '17]