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SHIM Marketing Strategy

Larissa Yoshiura
Larissa Yoshiura

The SHIM Network is a platform that connects galleries, artists, and organizations to facilitate mutually beneficial relationships. It aims to provide emerging artists exhibition space free of charge, allow galleries to cover overhead costs, and help organizations improve their brand. The strategic marketing plan outlines SHIM's services and implementation strategies to achieve its goals of changing perceptions in the art world and advocating for emerging artists.

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SHIM Network Strategic Marketing Plan Ben Ge | Mariana Giraldo | Net Sirisantana | Kendall Venema | Larissa Yoshiura Pratt Insitute DM 621 Strategic Marketing Professor: Richard Green
What is SHIM Network?
The SHIM Network is a platform that connects gallery owners, emerging artists and organizations that share a mutual interest in improving and encouraging opportunity within the art world. SHIM facilitates symbiotic connections by identifying the needs of each stakeholder involved. SHIM Network ORGANIZATION ARTISTGALLERY
Why is it innovative?
ORGANIZATION ARTIST GALLERY Traditional Service Connection SHIM Service Connection SHIM - Unique Value Proposition
Organization-Gallery Relationships ORGANIZATION ARTIST GALLERY SHIM - Competitive Relationships in Market Intersection A Intersection C Intersection B A | Corporate Sponsorship Organization-Artist Relationships B | Rent-free Studio | Artist Grant Gallery-Artist Relationships C | Rent-free Gallery | Space Connection Service Provider -AirBnb -Peerspace -Storefront | Vanity Gallery | Online Art Gallery Intersection D Organization-Artist-Gallery Relationships D | Art fairs
In SHIM, every stakeholder wins
In SHIM, every stakeholder wins Market Need SHIM Solution Increasing brand equity Employee engagement Lack of resources More efficient use for their space Support their CSR initiatives Exhibition space free of charge Return to the artist 100% of the sales Increase the possibility of renting the space Recover the overhead cost ORGANIZATION ARTIST GALLERY
ORGANIZATION ARTISTGALLERY Multi-MarketExposure OverheadCost FundingEmergingArtist IncreasingBrandExposure Exposure Use of Space Space Talent Fund SHIM - Mutual Gain Connections Benefits of Service Inputs to the Network
Long Term Goal To change the way people think and make transactions within the art gallery world and advocate for the emerging artist by providing them free exhibition space. The purpose of this marketing plan is to help stakeholders identify SHIM Network as the facilitator of a mutual and equal gains business model within the art gallery world.
Marketing Objectives Within 6 months of launch, obtain 150emerging artistmemberships Within 6 months of launch, obtain 20gallery ownermemberships Sign a two year contract with Dick Blick for 6 shows per year Sign one year contracts with 3 additional creative organizations with whom a contact already exists by May 2016 By YE2016, expand into 9 additional creative cities.
Return on Investment We believe this will require an investment of $ 40,000 over 1 year with an estimated ROI of $63,000 over 1 year. The cost per dollar earned is estimated in $0.63.
Analysis
Main Challenges Effectively and clearly communicating the value of the business and its offered services Linked to being a startup: Building trust and a strong brand name Facilitation of the art sale. Design of a clear and engaging connection interphase (website) SHIM does not consider collectors as main stakeholders but they are important to measure the success of artists in the network, which is ultimately SHIMs mission
Opportunities Its a hard life for artists Location matters in the art world Galleries are struggling There is an increasing demand from organizations looking to improve their image US is the biggest Art Market of the world The Art Market (buying and selling) is growing Click and Buy is a trend + 100% to the Artists (desktop and mobile) Data is changing how stakeholders engage
Strategies
Main Ps Processes Service quality Promotion Its a start-up Place/Distribution Online and Offline
PROCESSESP1 Guide (Plan) Run while enabling measurable and comparable information (Do) Review (Check) Improve (Act) Set of activities to prospect new customers and organizations Set of activities to contract with organizations, artists and galleries Set of activities to maintain: individual customers (organizations, artists and galleries) individual customer (organization X, artist Y, gallery Z) Set of activities to deliver SHIM Shows and BRAND Shows Core activities
PLACEMENTP2 SHIM is a multidimensional platform in both physical and digital placements Digital: SHIM website as a point of sale Proposing to develop mobile application Physical: SHIM Show and BRAND Show where service is delivered
ORGANIZATION ARTISTGALLERY PROMOTIONP3 Empathy MapThinking Choosing Using Touchpoint
SHIM - Empathy Map of Organizations THINKING NOW T | We need transparent CSR initiatives to meet consumer expectations. | Investing in a cause is a good tool for increasing brand equity. | There are a lot ofcausesto support, and wed like to be involved with something that relates to our own creative mission. THINKING AFTER T There is valuable ROI to our brand equity investing in the arts and culture. | SHIM is the network that facilitates this process | and makes it easy to do so. CHOOSING NOW C | One of the ways to enhance brand image and social CSR efforts is through sponsoring cause related events. CHOOSING AFTER C There are other options, such as the SHIM | Network that creates more value for internal and external stakeholders. Sponsoring is not the only option. | USING NOW U | Organizations are using PR and marketing experts to create a communication strategy for their CSR methods. USING AFTER U There is a more convenient and direct way to | be a part of a cause-related event. Through the SHIM Network organizations don't require an intermediator. | TOUCHPOINTS Internet Internal PR/SCR and Marketing Team Agencies and Consultants Competitor Case Studies Industry Conferences Direct Contact/Marketing Internet Meetings with PR agencies Search Engines SHIM Headquarters ORGANIZATION
SHIM - Empathy Map of Emerging Artists THINKING NOW T | I do not have the money or space to show my own work. Through most galleries I pay a huge percentage of sales to the dealer. | There are some cities and galleries I would love to show my work in, but its impossible to be picked by them. | The easiest and least expensive way to showcase my work is through the internet. THINKING AFTER T SHIM makes it possible for me to show my work, sell my work and find success. | The SHIM Network offers many cool options of | cities and galleries for me to gain exposure in. I make connections through them I never | would have made. CHOOSING NOW C | I will show my work any place as long as people see it and recognize it. | I cannot afford a traditional gallery space so Im willing to show at cafe卒s, on the internet, or other alternative spots. CHOOSING AFTER C On SHIM Network, I can apply | where I want my work shown. SHIM shows take place in really cool art districts. | USING NOW U | Trying to find spaces or galleries to show my work is difficult and disheartening. USING AFTER U SHIM network is the most effective way to show mywork. | My initial investment of the application fee is worthy. Even if I卒m not picked this time, I卒m | willing to apply again because I trust SHIM. TOUCHPOINTS Internet: Art websites and blogs Social Media: Facebook and Linkedin Art Schools Art Galleries Art Fairs Cafes locate in art districts Museum Cafe Personal References: friends, art teachers Art Magazines Website Website Shim Show Shim Headquarters ARTIST
SHIM - Empathy Map of Galleries THINKING NOW T | Artists cannot afford renting out my gallery to showcase their work. | Maintaining a gallery is expensive, I wouldnt mind an additional source of revenue to cover overhead costs. | Summer months are generally slow, I would rent out my whole space if someone offered. THINKING AFTER T SHIM finds organizations that help cover my overhead costs, plus | I have exposure to up-and-coming artists which is great for my own business. CHOOSING NOW C | I dont necessarily have a problem finding artists, but I want ones that ensure sales. | I have to collect a big percentage of the artists sales, thats how I make my money! Its not like there is another way. CHOOSING AFTER C SHIM provides more variations of an artist pool. | Participating with SHIM, I can have my gallery | occupied for at least two months per one contract. Partnering with organizations will draw | more traffic to my gallery. USING NOW U | The percentage of sales does not cover my overhead cost. | I still have months that the gallery is being vacant. USING AFTER U SHIM Network is so easy and convenient. | I can set and adjust my price to cover all overhead cost. All I have to do is provide details of my gallery. TOUCHPOINTS Internet: Art Websites and Blogs Social Media: Facebook and Linkedin Art Fairs Personal References: friends, art teachers Art Magazines Website Art fairs Website Shim Show Shim Headquarters GALLERY
PRODUCT (SERVICE)P4 SHIM facilitates symbiotic connections for mutual benefit. Platform that connects gallery owners, emerging artists and organizations that share a mutual interest in improving and encouraging opportunity within the art world.
PRICEP5 Pricing Strategy is tailored to each stakeholder. SHIM will experience increasing returns as the Network grows. Organizations: Fixed price of $10,000 per show: One month gallery space for BRAND Show + One month gallery space for SHIM Show + Installation + PR + 20% management fee. (Can vary) Artists: $150 application fee per SHIM Show: Which does not guarantee a space in the show. If chosen they receive free space without any other additional service. Galleries: No fee will be applied: In the early stage of SHIM Network construction
PHYSICAL EVIDENCEP6 Consistency of branding and communication strategy across all touchpoints Opportunities: SHIM is new and has complete control over branding and communication messages Constraints: Control over third party channels
PERSONNELP7 Personnel strategy and growth plan: Small, flexible and uncomplicated to adapt to the seasonality of the shows. Peter Hopkins: CEO Business Administration, Partnerships. Jackie Cantwell: Executive Director/Founder Business Administration, Client Services, Shows Planning and Operations. Wilson Duggan: Operations Manager SHIM and BRAND Shows Planning and Operations. Charlotte Vari: Recently added to the team to support the Dick Blick Shows and SHIM Shows.
PERSONNELP7 Personnel strategy and growth plan: Small, flexible and uncomplicated to adapt to the seasonality of the shows. The role of the current personnel should be focused on: Attention to personnel in charge of technology, branding and social media. Managing and coordinating Brand Shows in different cities Increasing membership base through direct communication
SHIM - Barriers and Recommendations | SHIM, as a brand name, doesn卒t imply what the company does. Further research is required to understand services. | Current URL is difficult to find online and there is no SEO. | There is no network of PR/Marketing agency consultants, and that is traditionally how organizations find/hear about businesses such as SHIM. | SHIM has yet to prove the success and value of their business. | Brand confusion with Art Helix. | Design an effective and concise communication package which includes: business card, brochure, presentation and elevator pitch that clearly and concisely communicates the services of SHIM. A specific message should be tailored to each stakeholder. | Use communication material in local caf辿s, art fairs, career fairs, posted at universities, art stores, distributed to galleries, etc. | Redesign the user experience and layout of website to clearly communicate the services offered. | Acquire a new URL such as SHIMNETWORK.COM so there is no confusion when searching online. | Improve SEO and Adwords. | Build presence on social media and utilize Facebook ads. | Create feedback system and a platform of direct contact between artist and collectors. (This information should be measured by SHIM to be used as evidence of success.) | SHIM Founders should participate in events and conferences to a create a strong network of prospect partners. | Build a list of potential clients and reach out to them directly. | Build portfolio of success articles/case studies about SHIMs partnerships and events that can be shared with local blogs, websites and PR/Marketing Agencies related to CSR & the art community Example: Dick Blick partnerships, University of Virginia residency, Shim launch. BARRIERSRECOMMENDATIONS
Implementation Plan
SHIM - Implementation Plan Overview Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 PROCESSES PROMOTION Online Presence Communication (digital and offline) Advertising Client Prospection Public Relations Define Process- Client/member prospection Define Process - Contracting, participation or membership Define Processes - Client/member maintenance Define Processes - SHIM Shows and Brand Shows delivery Communicate Processes $10,000 + $8,035/Yr $4,000/Yr $0 $2,000/Yr $8,000 TOTAL $40,000
SHIM - Implementation Plan of Promotion Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 PROMOTION Online Presence 35/Yr New URL - SHIMNETWORK.COM Redesign the User Experience Feedback system + Direct contact between artists and collectors + Measurements Develop website brief Start bidding process Contract with freelancer or agency Define and execute SEO Update website Manage Website (annual contract) $10,000 $8,000/Yr
SHIM - Implementation Plan of Promotion Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 PROMOTION Communication (digital and offline) $8,000 Design the Communication Package that clearly communicates the services of SHIM tailored to each stakeholder Develop communication brief Start bidding process Contract with freelancer or agency Final digital communication material to team Print physical materials Share physical materials with team
SHIM - Implementation Plan of Promotion Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 PROMOTION Advertising $0 Social Media Create a facebook page and instagram account Constant management of the social media Manage Facebook Page Facebook Ads Google Adwords Distribute communication material in local caf辿s and art fairs (free) $1,000/Yr $1,000/Yr $0
SHIM - Implementation Plan of Promotion Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 PROMOTION PROMOTION Client Prospection Listing of potential clients + Direct Reach Participating in events and conferences To create a strong network of prospect partners SHIMS Articles local CSR and Art related blogs and websites and PR and Marketing Agencies Art Schools Opportunity to students and emerging artists Public Relations $0 $0 $0 $4,000/Yr
Q&A
SHIM Marketing Strategy

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SHIM Marketing Strategy

  • 1. SHIM Network Strategic Marketing Plan Ben Ge | Mariana Giraldo | Net Sirisantana | Kendall Venema | Larissa Yoshiura Pratt Insitute DM 621 Strategic Marketing Professor: Richard Green
  • 2. What is SHIM Network?
  • 3. The SHIM Network is a platform that connects gallery owners, emerging artists and organizations that share a mutual interest in improving and encouraging opportunity within the art world. SHIM facilitates symbiotic connections by identifying the needs of each stakeholder involved. SHIM Network ORGANIZATION ARTISTGALLERY
  • 4. Why is it innovative?
  • 5. ORGANIZATION ARTIST GALLERY Traditional Service Connection SHIM Service Connection SHIM - Unique Value Proposition
  • 6. Organization-Gallery Relationships ORGANIZATION ARTIST GALLERY SHIM - Competitive Relationships in Market Intersection A Intersection C Intersection B A | Corporate Sponsorship Organization-Artist Relationships B | Rent-free Studio | Artist Grant Gallery-Artist Relationships C | Rent-free Gallery | Space Connection Service Provider -AirBnb -Peerspace -Storefront | Vanity Gallery | Online Art Gallery Intersection D Organization-Artist-Gallery Relationships D | Art fairs
  • 7. In SHIM, every stakeholder wins
  • 8. In SHIM, every stakeholder wins Market Need SHIM Solution Increasing brand equity Employee engagement Lack of resources More efficient use for their space Support their CSR initiatives Exhibition space free of charge Return to the artist 100% of the sales Increase the possibility of renting the space Recover the overhead cost ORGANIZATION ARTIST GALLERY
  • 10. Long Term Goal To change the way people think and make transactions within the art gallery world and advocate for the emerging artist by providing them free exhibition space. The purpose of this marketing plan is to help stakeholders identify SHIM Network as the facilitator of a mutual and equal gains business model within the art gallery world.
  • 11. Marketing Objectives Within 6 months of launch, obtain 150emerging artistmemberships Within 6 months of launch, obtain 20gallery ownermemberships Sign a two year contract with Dick Blick for 6 shows per year Sign one year contracts with 3 additional creative organizations with whom a contact already exists by May 2016 By YE2016, expand into 9 additional creative cities.
  • 12. Return on Investment We believe this will require an investment of $ 40,000 over 1 year with an estimated ROI of $63,000 over 1 year. The cost per dollar earned is estimated in $0.63.
  • 14. Main Challenges Effectively and clearly communicating the value of the business and its offered services Linked to being a startup: Building trust and a strong brand name Facilitation of the art sale. Design of a clear and engaging connection interphase (website) SHIM does not consider collectors as main stakeholders but they are important to measure the success of artists in the network, which is ultimately SHIMs mission
  • 15. Opportunities Its a hard life for artists Location matters in the art world Galleries are struggling There is an increasing demand from organizations looking to improve their image US is the biggest Art Market of the world The Art Market (buying and selling) is growing Click and Buy is a trend + 100% to the Artists (desktop and mobile) Data is changing how stakeholders engage
  • 17. Main Ps Processes Service quality Promotion Its a start-up Place/Distribution Online and Offline
  • 18. PROCESSESP1 Guide (Plan) Run while enabling measurable and comparable information (Do) Review (Check) Improve (Act) Set of activities to prospect new customers and organizations Set of activities to contract with organizations, artists and galleries Set of activities to maintain: individual customers (organizations, artists and galleries) individual customer (organization X, artist Y, gallery Z) Set of activities to deliver SHIM Shows and BRAND Shows Core activities
  • 19. PLACEMENTP2 SHIM is a multidimensional platform in both physical and digital placements Digital: SHIM website as a point of sale Proposing to develop mobile application Physical: SHIM Show and BRAND Show where service is delivered
  • 21. SHIM - Empathy Map of Organizations THINKING NOW T | We need transparent CSR initiatives to meet consumer expectations. | Investing in a cause is a good tool for increasing brand equity. | There are a lot ofcausesto support, and wed like to be involved with something that relates to our own creative mission. THINKING AFTER T There is valuable ROI to our brand equity investing in the arts and culture. | SHIM is the network that facilitates this process | and makes it easy to do so. CHOOSING NOW C | One of the ways to enhance brand image and social CSR efforts is through sponsoring cause related events. CHOOSING AFTER C There are other options, such as the SHIM | Network that creates more value for internal and external stakeholders. Sponsoring is not the only option. | USING NOW U | Organizations are using PR and marketing experts to create a communication strategy for their CSR methods. USING AFTER U There is a more convenient and direct way to | be a part of a cause-related event. Through the SHIM Network organizations don't require an intermediator. | TOUCHPOINTS Internet Internal PR/SCR and Marketing Team Agencies and Consultants Competitor Case Studies Industry Conferences Direct Contact/Marketing Internet Meetings with PR agencies Search Engines SHIM Headquarters ORGANIZATION
  • 22. SHIM - Empathy Map of Emerging Artists THINKING NOW T | I do not have the money or space to show my own work. Through most galleries I pay a huge percentage of sales to the dealer. | There are some cities and galleries I would love to show my work in, but its impossible to be picked by them. | The easiest and least expensive way to showcase my work is through the internet. THINKING AFTER T SHIM makes it possible for me to show my work, sell my work and find success. | The SHIM Network offers many cool options of | cities and galleries for me to gain exposure in. I make connections through them I never | would have made. CHOOSING NOW C | I will show my work any place as long as people see it and recognize it. | I cannot afford a traditional gallery space so Im willing to show at cafe卒s, on the internet, or other alternative spots. CHOOSING AFTER C On SHIM Network, I can apply | where I want my work shown. SHIM shows take place in really cool art districts. | USING NOW U | Trying to find spaces or galleries to show my work is difficult and disheartening. USING AFTER U SHIM network is the most effective way to show mywork. | My initial investment of the application fee is worthy. Even if I卒m not picked this time, I卒m | willing to apply again because I trust SHIM. TOUCHPOINTS Internet: Art websites and blogs Social Media: Facebook and Linkedin Art Schools Art Galleries Art Fairs Cafes locate in art districts Museum Cafe Personal References: friends, art teachers Art Magazines Website Website Shim Show Shim Headquarters ARTIST
  • 23. SHIM - Empathy Map of Galleries THINKING NOW T | Artists cannot afford renting out my gallery to showcase their work. | Maintaining a gallery is expensive, I wouldnt mind an additional source of revenue to cover overhead costs. | Summer months are generally slow, I would rent out my whole space if someone offered. THINKING AFTER T SHIM finds organizations that help cover my overhead costs, plus | I have exposure to up-and-coming artists which is great for my own business. CHOOSING NOW C | I dont necessarily have a problem finding artists, but I want ones that ensure sales. | I have to collect a big percentage of the artists sales, thats how I make my money! Its not like there is another way. CHOOSING AFTER C SHIM provides more variations of an artist pool. | Participating with SHIM, I can have my gallery | occupied for at least two months per one contract. Partnering with organizations will draw | more traffic to my gallery. USING NOW U | The percentage of sales does not cover my overhead cost. | I still have months that the gallery is being vacant. USING AFTER U SHIM Network is so easy and convenient. | I can set and adjust my price to cover all overhead cost. All I have to do is provide details of my gallery. TOUCHPOINTS Internet: Art Websites and Blogs Social Media: Facebook and Linkedin Art Fairs Personal References: friends, art teachers Art Magazines Website Art fairs Website Shim Show Shim Headquarters GALLERY
  • 24. PRODUCT (SERVICE)P4 SHIM facilitates symbiotic connections for mutual benefit. Platform that connects gallery owners, emerging artists and organizations that share a mutual interest in improving and encouraging opportunity within the art world.
  • 25. PRICEP5 Pricing Strategy is tailored to each stakeholder. SHIM will experience increasing returns as the Network grows. Organizations: Fixed price of $10,000 per show: One month gallery space for BRAND Show + One month gallery space for SHIM Show + Installation + PR + 20% management fee. (Can vary) Artists: $150 application fee per SHIM Show: Which does not guarantee a space in the show. If chosen they receive free space without any other additional service. Galleries: No fee will be applied: In the early stage of SHIM Network construction
  • 26. PHYSICAL EVIDENCEP6 Consistency of branding and communication strategy across all touchpoints Opportunities: SHIM is new and has complete control over branding and communication messages Constraints: Control over third party channels
  • 27. PERSONNELP7 Personnel strategy and growth plan: Small, flexible and uncomplicated to adapt to the seasonality of the shows. Peter Hopkins: CEO Business Administration, Partnerships. Jackie Cantwell: Executive Director/Founder Business Administration, Client Services, Shows Planning and Operations. Wilson Duggan: Operations Manager SHIM and BRAND Shows Planning and Operations. Charlotte Vari: Recently added to the team to support the Dick Blick Shows and SHIM Shows.
  • 28. PERSONNELP7 Personnel strategy and growth plan: Small, flexible and uncomplicated to adapt to the seasonality of the shows. The role of the current personnel should be focused on: Attention to personnel in charge of technology, branding and social media. Managing and coordinating Brand Shows in different cities Increasing membership base through direct communication
  • 29. SHIM - Barriers and Recommendations | SHIM, as a brand name, doesn卒t imply what the company does. Further research is required to understand services. | Current URL is difficult to find online and there is no SEO. | There is no network of PR/Marketing agency consultants, and that is traditionally how organizations find/hear about businesses such as SHIM. | SHIM has yet to prove the success and value of their business. | Brand confusion with Art Helix. | Design an effective and concise communication package which includes: business card, brochure, presentation and elevator pitch that clearly and concisely communicates the services of SHIM. A specific message should be tailored to each stakeholder. | Use communication material in local caf辿s, art fairs, career fairs, posted at universities, art stores, distributed to galleries, etc. | Redesign the user experience and layout of website to clearly communicate the services offered. | Acquire a new URL such as SHIMNETWORK.COM so there is no confusion when searching online. | Improve SEO and Adwords. | Build presence on social media and utilize Facebook ads. | Create feedback system and a platform of direct contact between artist and collectors. (This information should be measured by SHIM to be used as evidence of success.) | SHIM Founders should participate in events and conferences to a create a strong network of prospect partners. | Build a list of potential clients and reach out to them directly. | Build portfolio of success articles/case studies about SHIMs partnerships and events that can be shared with local blogs, websites and PR/Marketing Agencies related to CSR & the art community Example: Dick Blick partnerships, University of Virginia residency, Shim launch. BARRIERSRECOMMENDATIONS
  • 31. SHIM - Implementation Plan Overview Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 PROCESSES PROMOTION Online Presence Communication (digital and offline) Advertising Client Prospection Public Relations Define Process- Client/member prospection Define Process - Contracting, participation or membership Define Processes - Client/member maintenance Define Processes - SHIM Shows and Brand Shows delivery Communicate Processes $10,000 + $8,035/Yr $4,000/Yr $0 $2,000/Yr $8,000 TOTAL $40,000
  • 32. SHIM - Implementation Plan of Promotion Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 PROMOTION Online Presence 35/Yr New URL - SHIMNETWORK.COM Redesign the User Experience Feedback system + Direct contact between artists and collectors + Measurements Develop website brief Start bidding process Contract with freelancer or agency Define and execute SEO Update website Manage Website (annual contract) $10,000 $8,000/Yr
  • 33. SHIM - Implementation Plan of Promotion Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 PROMOTION Communication (digital and offline) $8,000 Design the Communication Package that clearly communicates the services of SHIM tailored to each stakeholder Develop communication brief Start bidding process Contract with freelancer or agency Final digital communication material to team Print physical materials Share physical materials with team
  • 34. SHIM - Implementation Plan of Promotion Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 PROMOTION Advertising $0 Social Media Create a facebook page and instagram account Constant management of the social media Manage Facebook Page Facebook Ads Google Adwords Distribute communication material in local caf辿s and art fairs (free) $1,000/Yr $1,000/Yr $0
  • 35. SHIM - Implementation Plan of Promotion Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 PROMOTION PROMOTION Client Prospection Listing of potential clients + Direct Reach Participating in events and conferences To create a strong network of prospect partners SHIMS Articles local CSR and Art related blogs and websites and PR and Marketing Agencies Art Schools Opportunity to students and emerging artists Public Relations $0 $0 $0 $4,000/Yr
  • 36. Q&A